Paul Smith Research.

Fashion, FCP

Welcome back to my blog! Just a quick one from me today; for my current project I need to collect some primary research about the brand ‘Paul Smith’. So, if anyone has a spare few minutes, please could you fill out my two short surveys ( I shall link them below). Thank you in advance! Any responses will be appreciated ❤️ I will be back soon with a new blog post !

Survey 1:

Survey 2:

Thanks for reading,

Chloe x




beauty, FCP

Welcome back to my blog! For today’s post I thought I would do a beauty related piece; it’s been a hot minute! So, if you want to know my (very simple) night time routine, then please keep on reading!

Step One:

The first step I take when getting ready for bed is to remove my makeup; my favourite step! There is no feeling like removing a full face of makeup after a long day. To remove my eye makeup I use the Nivea ‘Daily Essentials Double Effect Eye Makeup Remover’; a mouthful, but it is the BEST one I have found. I apply some to a cotton pad and simply wipe it over my eye and it takes off everything! Mascara, eyeliner, eyeshadow and even ABH Dipbrow Pomade which is waterproof! Then, I use the Garnier ‘Micellar Cleansing Water’, to remove my face makeup, again it is the best one I’ve used! A few cotton pads later and my face is makeup free! As a last step I use a makeup wipe (Nivea ‘Pure and Natural Cleansing Wipes’) to ensure my face is fully clean and fresh! Then onto the next step.



Step Two:

The next step is skincare; my routine is very basic! I use the Baby Dove ‘Sensitive Moisturizer’ ( as I have very sensitive skin, as sensitive as a babies LOL), and apply a small amount all over my face, its gentle but does the job! Then, I take a good old trusty product ( also for babies)… Sudocrem! I dab a little amount onto any blemishes or red areas I might have. I can’t remember where I first heard this trick from, but I do think it really works to reduce redness and dry up blemishes! Give it a try! Plus it is a very affordable skin care product. The last and most important step I take in my night time routine is to apply a generous amount of Vaseline to my lips. The only step I will NEVER miss. My lips get awfully dry if I don’t use lip balm everyday, so I always make sure, no matter how tired I am, that I apply Vaseline!


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And there it is! My very simple and affordable night time routine! I hope you enjoyed it and I will be back soon with another post! I am going to try & include more makeup/beauty related posts in the near future, so can your eyes peeled!

Thank you for reading,

Chloe x


beauty, Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my dislike for perfume advertisements in a hope that some of you reading also feel the same way. I’ll keep it short, but maybe not so sweet. I have a few reasons for my hate; number 1… the fact that the don’t make sense. Why is Julia Roberts walking through a party turning walls into diamonds? How is that selling the Lancôme perfume? It’s not. I understand  that perfume companies have to sell their product via celeb endorsement and an eye catching story line because we don’t have ‘smellavision’, but to me, they have nothing to do with perfume. I spend half my time wondering what the advert is persuading me to buy, and by the end of the ad, I would never of guessed that it would be perfume. Also, the cliché adverts annoy me; they play heavily on stereotypes of a couple, mainly the woman falling for the man because of his scent, or lots of women falling the man. Boring! So overdone… Do men really believe that will happen in real life? Another reason I hate perfume ads is the fact that they are so extravagant, for example the Miss Dior ad featuring Natalie Portman… it must have cost millions to make the advertisement. The ad sees the actress in many different settings, such as a beach, a lavish house and even Paris. Yet I still didn’t fully understand the message of the ad, or why it would persuade me to buy the perfume; mostly I just thought about how OTT it was. But, do these ads work? They must do! Not for me personally, but I can guarantee that for some people, the eccentric and confusing ads must be persuasive enough for them to buy the perfume, or at least go into Boots to smell it!

Overall, I just dislike the over the top and over done perfume ads that have nothing to do with perfume! My face is a constant eye roll emoji when they come on TV LOL. Let me know what you think of them!



Thank you for reading,

Chloe x



Fashion, FCP

Welcome back to my blog! Can you believe it’s the 1st of December!? With another month done, I thought I would do another ‘Of the minute’ post on a trend I have noticed this past month. If you want to find out more, then please keep on reading!

* Disclaimer* this past month I have mainly seen a continuation of the trends from last month ( check out the post if you haven’t already).

Trend : Joggers

Started off by Kim K, the trend of wearing joggers for any occasion has really taken off this month. Whether you pair them with heels & a blazer, or with trainers& a hoodie, joggers are everywhere! They seem to come in every colour you can think of, with more popular ones being neutral/nude shades, such as taupe, cool grey/blue and camel. I have recently picked up a white pair of Carli Bybel x MissGuided joggers that I can’t wait to wear! Comfort and style… what more could you ask for?

Thanks for reading,

Chloe x



My love/hate relationship with Victoria’s Secret.

Fashion, FCP

Welcome back to my blog! As you have probably guessed by the title, this blog post will be all about my love/hate relationship with Victoria’s Secret, focusing mainly on the Catwalk Show that took place a few weeks ago, and aired last night. If you want to fins out more about my mixed view on the brand and it’s event, then please keep on reading.

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VS Catwalk Show 2017


First, a little bit of background about the annual Victoria’s Secret Fashion show; it is large scale event, costing an estimated $12 million, where Victoria’s Secret models such as Adriana Lima & Candice Swanepoel, walk the runway in VS underwear, often with extravagant props, for example the famous angel wings. Another added element to the show is the famous singers/musicians, who perform whilst the models are walking, in the past examples include Taylor Swift, Bruno Mars and The Weeknd; this year Harry Styles performed on the runway. The hype around the show both before through the models own YouTube Channels, social media etc., and after is unbelievable; the show’s highest viewing is 9,700,000… an insane number if you ask me! So what are my personal thoughts about the show? Let’s start off with the positives…

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Jasmine Tookes


The craftsmanship behind the catwalk show has to be acknowledged and applauded; the level of detail that goes into each look is extremely impressive. The time & effort it must take to sew each Swarovski crystal on to each bra, every feather on to each pair of wings, even the set up the of the stage itself is overwhelming, and there definitely has to be a level of aesthetic appreciation, even if you don’t like the show itself.  Additionally, the work behind the event, specifically the ideas/concepts, are also well thought out and well achieved in my opinion; they have a theme and they go for it, which as an audience is captivating. Another positive about the show is the fact that it has a high level of ethnic diversity; the models are from every continent of the world (apart from Antarctica). In contrast to other brands who have only recently started to use models that have varied skin tones and ethnicities, VS began doing this a number of years ago, and continue to do so with each show that passes. Therefore, his allows me to think that as a brand they are genuinely diverse, rather than that they have simply joined the ‘band wagon’ due to pressure from the media, other brands, society etc. I understand that the overall concept of the show is a ‘fantasy’, which is further reinforced by the ‘fantasy bra’; an expensive one-off piece that one model per annual show gets to wear, these have been known to cost millions. The model’s themselves are clearly stunning, with amazing bodies, which thus ends up creating a fantasy like effect; they are meant to be ‘angels’ after all. However, I feel like this is wear the problem with the show begins…

I can appreciate the beauty of the models undoubtedly, and the hard work they put in to get the bodies they have, BUT, there is NO variation between the models on stage. Each one has to fall within a certain waist measurement, height etc. This is clearly not a representation of real life. Yes, there are women that look like the models in the world, who have slim figures, but there are also shorter girls, curvier girls etc. Therefore, I feel that as a watcher of the VS catwalk show, they are showing an idealised body shape that is simply unobtainable; as a young female I find it disheartening that I don’t look like they do in underwear. But, like I said I can appreciate their beauty. This is where the controversy lies; they are meant to be fantasy-like rather than obtainable goals. This to me almost suggests they are ‘higher’/ more prestigious than us ‘average’ (completely not average, absolutely amazing in own right) girls, and that we should look at them in awe. Would it not be better to change and have a variety of different body shapes on the catwalk? It might take away from their fantasy element, which they are so clearly hanging on to, but, would it not appeal to more people as a result? I think it would! Why do they have a variety of skin tones on the catwalk, but not a variety of body types? This suggests to me that they are only diverse to a certain extent. I feel as though that this year in particular VS missed a huge opportunity to change and update their mantra; they could of had a fully diverse range of models who have different skin tones, as well as different body shapes and sizes. But they stuck to their usually and expected body shape. This surprised me, especially considering the ever-growing popularity and acknowledgement that ‘plus size’ models are receiving right now, for example, I believe that Ashley Graham would have been a perfect choice to walk in the show. Why did they miss this? Was it because they thought the fantasy of the models would be taken away if they had a more varied and diverse casting? If they do decide to change for next year’s

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Ashley Graham

show, personally, I think this will be too late; it will feel forced and insincere. But we shall see if this time next year if anything has changed. I believe that their failure to adapt to society’s new and improved beauty standard ideologies is a main reason for their fall in sales prices over the past years. Why won’t they change? That’s the big question. So many more girls would look at the models as similar to themselves, not as an out of reach ‘goal’ that only highlights one body type; it would prove to the world that everyBODY is beautiful. Why would they not want to promote that message?



Overall, it cannot be denied that there is an extreme level of craftsmanship, artistry and hard work that goes into the Victoria’s Secret fashion shows, however, it feels to me that the fantasy concept is now outdated; they need a update… Yesterday. Let me know what your views are on the VS show, do you love it ? Or do you hate it? I’ll be back soon with a trend related post, keep your eyes peeled!

Thanks for reading,

Chloe x


Fashion, FCP

Welcome back to my blog! For this post I thought I would share a mission I’ve had to complete recently… okay so I am making it sound a lot more exciting than it really is, and *spoiler alert* I’m not really a spy. BUT, I did have to search and find a past issue of vogue in the university library; not as easy as it sounds when you realise they stock every Vogue edition ever made (which I think is pretty cool, right?). The edition I had to retrieve and photograph was March 2015 UK Vogue, which featured a shoot entitled ‘New Nomad’. The editorial was the specific part of the magazine I needed to look at; previously we (students) had studied the shoot, describing, analysing and developing an opinion on it. My personal opinion on the images changed when taking a closer look at them; at first I thought they were all really random, mismatched and I didn’t understand the story behind them at all. After looking deeper, the concept made more sense; the model was the same in all of the pictures, a loud, fun, party girl, but she was lost, trying to fins herself by travelling on this Greek Island (Hydra). The intense visual contrast between her loud, bright, bold styling/clothes and accessories, and the beautiful, natural Island setting began to make sense, despite not being my personal taste. Below I have included some of the images from the Vogue issue; hopefully you will understand my interpretation of the photo shoot, let me know your thoughts/opinions on it!



Until next time…

Thanks for reading,

Chloe x


FCP, photography


Welcome back to my blog! I hope everyone is having a good week so far! Bold statement for a title, so lets get into today’s post…

Recently I have been feeling inspired by all the renowned photographers I have learnt about and researched on my University course over the past few weeks, and so I have decided to change career paths from fashion, and become a photographer… Okay so not really, BUT, I have really been enjoying taking pictures (selfies not included) of everything around me recently! Actively, I have been looking at things from different POV’s & perspectives, as well as trying new angles, compositions and lighting when taking photographs. Although I am very much still at amateur level, using my Iphone7 camera, I do feel like I have made improvements with my technique. Below I have included some photographs that I have taken recently, following the theme of ‘harsh, urban, rebel, dark’ etc. All the pictures were taken within a free hour I had during my day at University, strolling around Nottingham, looking out for anything that might fit my chosen theme. It was an inspiring activity that I shall definitely be doing again soon! Inspiration truly is all around you- you just have to open your mind and youwill see it! Let me know what you think of the images.

Thanks for reading,

Chloe x











Welcome back to my blog! Today I thought I would share my first written piece of work at University with you. Our task was to write a ‘Visual Analysis’ essay about a given photograph; mine was Gavin Watson (2014)- a Dr Martens Campaign ad. We were advised to split the essay into three key sections; description, formal analysis and deeper interpretation, and of course end with a summative conclusion. Below is my attempt of the essay, I hope you enjoy reading!


Gavin Watson 2014.


The black and white photograph taken by Gavin Watson (2014) is a Dr Martens campaign image featuring a female model. She wears military style clothing, a classic bomber jacket, polo shirt, and a pair of Dr Martens; she has been styled to look like a 1960’s ‘skinhead’. Moreover, the model is pictured whilst looking through a collection of LPs, sat on a low brick wall, with her legs astride. The backdrop is urban; a council estate within a city, made up of flats with small windows. Further, the setting is amplified by broken/unwanted waste situated on the floor within the background, as well as cracked pavements, highlighting the urban decay of the area. A final notable point when describing the image is the model’s eye line; she is looking away from the camera, possibly distracted, with a wondering expression. Each element of the image help to form the assumption that the photographer has tried to recreate a 1960’s style photograph, maybe even a personal memory; Watson documented the social, multicultural and musical scene that flourished around him (Sonja Nettelbladt, 2013), as well as becoming a skinhead himself during his youth.

dr martens

Young Skinheads in the 1960’s wearing Dr Martens.



There are a few key visual components of the photograph; the brick wall itself poses as a horizontal line that cuts through the image, ending with the model sat upon it. This draws attention to the protagonist i.e. what she is doing, wearing etc. Additionally, vertical and horizontal lines work together to make up the photograph, e.g. the windows that are repeated rectangles that run down the buildings as well as the continued brick pattern, both of which are structured. The brickwork of the flats has a gradient effect; they start off pale grey, and get darker as they get closer to the floor, followed by dark pavement. The gradient makes you follow the changing colours, leading you down to the shoes. Further, the only non-straight line within the image is the vinyl record the model is holding; it is circular. The round item stands out symbolising that the music on the vinyl itself isn’t conformist or rigid, much like the music wasn’t in the 1960’s when LPs were popular.

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Another image by Gavin Watson that uses the gradient effect.


The female protagonist has an averted gaze (rather than looking directly into the lens) which suggests that she has been distracted, thus, this poses several questions; What/who has distracted her and how? Further, her eye line creates a candid effect to the photograph; it looks as if the photographer has caught the model off-guard. Candid’s capture life and people as they really are, with emotional immediacy that communicates narrative outside of the world of fashion (Eugenie Shinkle, 2008). This natural effect adds emotion to an otherwise harsh image, which would be appealing/relatable to a potential consumer. Additionally, a personal touch is added to the photograph in relation to the model flicking through the LPs, which creates a visual contrast of human vs. industrial. Moreover, there is another visual contrast within the photograph; despite her styling, the model herself has quite gentle and innocent features which contrast to her sharp black fringe. It can be interpreted that although the setting and styling are suggestive that the model’s personality should be harsh, angry, loud etc. instead it seems that there is a naivety to her, something that a Dr Martens consumer could relate to; innocence behind the rebel.

The photograph looks as if it was taken in the 1960’s, featuring a genuine female skinhead, rather than an inspired photo taken in 2014, because of it’s grayscale effect. Grayscale also amplifies the rebellious tone of the photograph, something that might have been lost if it was in colour. Thus, the photograph’s aesthetic fits the brand’s image very well, and communicates the heritage of Dr Martens to the audience, without having to use words. The white socks create a sharp contrast against the dark clothing and black Dr Martens, which consequently makes them stand out. This is further enhanced because the plane of the image is in focus, whereas the recession is blurred, and so, your eyes are drawn to the model in the centre.

The photograph has been taken outside rather than in a studio, which makes the image look like an un-posed snapshot of an ‘ordinary’ person. Further, the model looks as if she has been influenced by her surroundings; as Shinkle states the street is a legitimate site of creativity, and therefore, real people on the city streets are often captioned by the city where they have been snapped (Eugenie Shinkle, 2008). Therefore, this effect wouldn’t have been obtainable in any other setting.

Overall, the image is a successful piece of fashion photography; it communicates a story, engages an observer and appeals to the target audience of Dr Martens; people who have their own individual style but share a united spirit (Dr Martens Official site).



  • Heinrich, W (1929) ‘Principles of Art History’, Dover.
  • Shinkle, E (2008) ‘Fashion as Photograph’, Chapter Two, 13 and 14, IB Tauris.

Websites/ Articles:



  • Image one: Northey, S (2013) ‘Dr Martens Research’, Cop Article (Blog).
  • Image two: Nettelbladt, S (2013) ‘Gavin Watson’, Radar.

Reflection: Overall, I am happy with my piece; for a first written essay on the FCP, and at University level, I think it went quite well! I managed to analyse the image, give my own interpretations and back them up with quotes from a selection of sources. I haven’t had any formal feedback yet so I hope that that will highlight areas of improvement for future essays. After this visual analysis piece I am feeling more confident about my writing ability ( after having a gap year I thought my brain would struggle !), and am looking forward to getting stuck into the next task! I hope you liked this post, if you managed to get through and read it all well done you ! ( I know it’s pretty long lol ).

Thanks for reading,

Chloe x

A visit to Nottingham Contemporary.


Welcome back to my blog! For today’s post I thought I would share with you my visit to Nottingham Contemporary. So if you want to find out more than please keep on reading!

First a little bit of background information; Nottingham Contemporary is an international art centre with a strong sense of local purpose. Our exhibition programme has been described as “constantly inventive” by The Observer (taken from the Nottingham Contemporary website).

Now for my experience; Yesterday, on my day off from Uni, I took it upon myself to go out and visit Nottingham Contemporary. On my course (FCP) we are advised to try and experience as much as we can as a way of trying to absorb art, culture and history that will aid us as we progress. With that in mind, I thought why not go and visit the gallery! Especially because it is only a 15 minute walk away from the University and also the gallery is free to the general public, which is perfect for me as a student ( I had no excuse not to go! really!). Before entering the gallery itself I picked up the leaflet which contained information about the photography that was being featured; the exhibition was entitled ‘States of America’. The gallery continuously update and change the exhibitions, which means you can go visit once every few months and get a new/different experience each time! The exhibition I went to visit is on show for another 2 weeks so check it out if you’re in the Nottingham area!

The gallery itself contained 250 pieces by 17 photographers which are split up into different rooms containing different themes/sections within each, these included ‘Social Landscape’, ‘In Colour’, ‘Capturing Place’, ‘The 1960’s’, ‘Around Harlem’, ‘Taking time’ and ‘Making Portraits’. My personal favourite section was ‘Around Harlem’; the images within this section had hand written messages surrounding them, written by the people within the photographs themselves. I found this concept very interesting; it gave a narrative to each individual image, it allowed you to gain an insight into their lives and thus, it made me think deeper or relook at the photograph after reading the message. Each one contrasted/ juxtaposed the next; there was an image of a young woman who lived by herself surrounded by poverty, which was placed closed to an image that portrayed a rich, white, elderly couple. I thought this was a very clever touch. The image of the elderly couple was one of my favourite because of the story it told; the man was sat down on a chair, with his wife stood a few feet away from him. They had no intimacy or signs of compassion towards each other. This was reflected by the messages that surround the photograph that were written by the couple; the lady wrote a long message, describing her devotion for her husband, how she thought he looked divine in the picture, and also how her husband didn’t show affection, but she was never unhappy about that. She was a woman whom clearly loved her husband. This contrasted to his short two sentences that stated that their relationship was ‘satisfactory’ and that he thought, in other words, that she looked okay in the photograph. I thought that it was intriguing how from the photograph itself, by looking at their facial expressions, body language, positioning etc. that you can infer what type of relationship they might have, which is strongly backed up by each of their personal synopsises. It seems that I could talk about the image for much but I will get back to the gallery instead!

All of the images had been carefully selected and ordered, that was clear. It was a very interesting selection of photographs; each on told a different story, but some how they all seemed connected. The photography aspect is something that I am not so much of an expert on, but some photos did really catch my eye and make me physically stop & stare. One was a close up image of a black woman, with great beauty, she had large sunglasses on and  coating of lipgloss, both of which seemed to catch the light just right… it is  stunning shot. There was great variance in relation to the type of photography that ranged from snap shots and candid’s, to staged & posed pictures, however each one seemed appropriate for their individual subject matter/ story the photographer was trying to convey. The images featured have inspired me to try and develop my own knowledge about photography, as well as spurring on my goal of buying a camera!

A bit more of my personal experience in the gallery; As I was walking around the exhibition, I did feel strangely grown up, if that makes sense. Yes I am a 19n year old University student and so am an adult, but there was something about voluntarily going to an art gallery in my spare time, studying images by a range of photographers and reading everything there was to read, that was unfamiliar to me. But I did enjoy it. It was extremely silent as well, although it wasn’t busy, you could tell that everyone in there was appreciating the art in their own way, whether they had come for educational purposes like myself, or simply come for a browse as they were passing during a break at work or from a shopping trip. One man did wear noisy shoes though… big mistake for a silent art gallery! Even though it didn’t taken long to look around the exhibition ( around half an hour/ forty five minutes) I left feeling as if I had done something worth while with my spare time, I felt more educated an cultured, even if that is silly to say, I really did!

Overall, I very much enjoyed my first experience at the Nottingham Contemporary; I look forward to going back when the next exhibition is on! Unfortunately you are unable to take photographs within the gallery, which is completely understood, but it does mean that I have no images to share with you from my visit ( apart from one of the outside and of the brochure, neither of which are overly interesting, so my apologies there). I hope you have enjoyed this blog post nevertheless! Let me know in the comments if you have an recommendations of other art galleries, exhibitions or museums I should visit!


I made a small suggested donation and picked up this guide on the exhibition.



Thanks for reading,

Chloe x



Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my opinions, thoughts and overall judgement of the H&M collaboration with Erdem which was released last week (2nd of November). So, if you would like to find out more about what I think of the collection, then please keep on reading.

A little background info before we get onto the review; back in July H&M revealed that they would be collaborating with fashion designer Erdem Moralioglu. The label Erdem are known for their use of prints, rich fabrics and impressive craftsmanship, and are also a favourite designer of celebrities and even the Duchess of Cambridge. The launch of the 83 piece collection had been hyped up since its announcement; it had us all waiting in apprehension for the garments to be unveiled. In October we got a glimpse of the collection when the

November 2nd- the collection had gone live on H&M’s website at 9am. As predicted the site had crashed due to traffic, and so I couldn’t get onto the collections page (with it working properly) until later in the day, where all that was left in stock was a pair of men’s socks ( insert sad face emoji here). However I did get a chance to browse the collection during the morning, but the website itself wouldn’t allow me to click on any items, and with a little twitter search, it was clear that many people were having the same problem. This surprised me considering the hype and anticipation around the collections release, did they not plan well enough? Did they not expect the amount of online traffic they got? I cannot speak on the in-store experience as the H&M store near me did not stock the collection ( another sad face), however I can imagine it was very hectic. This can obviously be expected with any major fashion launch in the industry, so I wont be too harsh on H&M for that aspect of the review.

Onto the garments in the collection themselves… I won’t lie… I was underwhelmed! This is just my personal opinion on the pieces, but I thought that the theme of a large amount of them had been done before; aka floral prints, lace, bell sleeves etc. It didn’t overly excite me when I saw the garments on the websites page. When scrolling through there wasn’t anything that really stood out to me, or that I thought was new. So slight disappointment after so much hype. However, in relation to the designer everything was clearly on brand, I can appreciate the craftsmanship of all the pieces because everything did seem high quality. Additionally, I wasn’t sure what to make of the price point of the items within the collection; I know that when a high-street store collabs with amore high-end designer that the items will be more pricey than usual, but I think because I was underwhelmed with the clothing itself, paying near £100 for something seemed a lot to me. That being said, there were a few pieces I did like, and would of been tempted to purchase ( if the website had worked). One in particular was a men’s black hoodie which featured the floral print that was a constant pattern used throughout the collection. Reflecting on my thoughts on the collection now, I think that maybe I was harsh on the collection due to the fact that it is not my personal style, therefore I can understand why, from a different consumer POV, the collection would have been a ‘must’ to own.

To summarize, I feel that the theme of the collection ( romance, florals ect) wa son brand for the label Erdem, but perhaps ‘already done’ when it comes to high-street fashion. I can appreciate the craftsmanship element of the pieces themselves, but on a personal taste level, the clothing didn’t overly appeal to me. I did however really love the short film used as a promotion which helped to create a buzz around the collection in preparation for it’s release, but maybe too much ‘buzz’ for H&M to handle considering the website crashed.

I hope you enjoyed this slightly more critical blog post! Once again these are just my own opinions on topics within the fashion industry that I find of interest. Let me know if you liked the Erdem X H&M collaboration, and if you managed to get your hands on any of the pieces! Keep your eyes out for the next blog post coming soon!


Thanks for reading,

Chloe x