DOES THE FASHION INDUSTRY HAVE AN AFFECT ON MILLENNIALS MENTAL HEALTH/ THE WAY THEY VIEW THEIR BODIES?

Uncategorized, Fashion, FCP

Welcome back to my blog! Last week was Mental Health Awareness week, so I thought I would do a post which discusses the topic of mental health in relation to the fashion industry. It is important that we talk about mental health, not just during set dates, but all the time. It cannot be a taboo. Please keep on reading to find out my views on the proposed topic.

Yes. Yes is my answer to the title question. As a ‘millennial’ myself I do think the fashion industry has affected my mental health, particularly in regards to the way I view myself. The choosing of models not only by high-end brands for catwalks, but even down to online stores has a big impact on the way both young men & women view themselves. It is hard to feel good about yourself when you are constantly portrayed a body type that is different & ‘better’ to your own. I understand their are millennials with the body type that the fashion industry likes to use ( tall, slim, toned etc.), but not all of us look like this. So why should I have to view clothes on a body that looks different to mine, trying to imagine them on my body is a rather hard task at times. Therefore, this lack of diversity is what causes millennials to feel bad about themselves. It makes us lose confidence in our own appearance when the fashion industry is constantly displaying their idea of perfect. It’s hard not to look. It’s hard not to compare. Another reason for low-self esteem I find, is the terminology that the fashion industry likes to use when describing their models/ their clothing. An example of this would be the term ‘plus sized’. Why can’t clothes just be for everyone? Why do they have to be categorized? To force people to have to shop in different sections because of their body shape/size is an outrageous concept to me. No one should feel embarrassed or ashamed when buying clothes, online or in-store. Yet the fashion industry’s insistence on labelling is causing millennials yet again to feel bad about themselves. It makes you contemplate your self-worth; ‘am I not — enough to buy clothes from the ‘normal’ range?’.

Recently, whilst browsing the MissGuided website, I came across their ‘plus size’ model… I was shocked. The young female model in the photograph seemed to be a size 10/12. The same size as me. I would not consider myself to be ‘plus sized’, but after seeing this, maybe I am? This is what the fashion industry does. And it is not just female millennials. young men are represented in the fashion industry in a way that is so unrepresentative of society. Millennial men are presented constantly with models who have perfect muscular bodies, with abs and strong jawlines etc. Again I know some people do look like this. But, can you imagine the pressure if you don’t? It seems like that is almost an expectation of young men to have this type of body, because of the fashion industry’s choices. As a female I cannot speak from personal experience of how this would make millennial men feel, but I know I would feel immense pressure to get my body to look the same as the models you see wearing the clothes on online websites/ on catwalks. If my body didn’t look like that, I would feel badly about myself and my appearance, just the same as what young millennial women feel when they look at female models in the industry.  This pressure we feel to look a certain way can cause not only low self-confidence, but also it could cause millennials to develop problems with their relationship with food/eating disorders. A scary concept, but one that is very real in today’s society.

Airbrushing/ editing photos is another big issue. I see an image of a model wearing a bikini for example. No stretch marks. No cellulite. No hair. Once again this is so unrepresentative of young women in society. But, as a consumer looking at this image I wouldn’t think that. I just think about how I don’t look like the model, and how I should look like the model & what I should do to look like the model. Cellulite, stretch marks and hair are all perfectly natural & normal. They are nothing to be ashamed of, so why does the fashion industry insist on editing them out? We should be sending a message of self-love to young millennial women, not lying to them and showing them images that aren’t true/real. This frustrates me more than anything.

I would be more inclined to buy an outfit if I could relate to the model, wouldn’t you?

Personally, I have tried to disconnect the way I feel about myself to the way I view models when online shopping/ watching catwalk shows etc. As a young millennial woman I understand now that my body type/shape is okay even if it doesn’t look like the ones that are constantly shown to us by the fashion industry. I am healthy and happy, that’s what matters. But, like many others, I still have days of comparing myself to the tall, toned, slim models. The fashion industry is changing yes. With more diverse model body types being used in runway shows, and online websites (for example using non airbrushed images of models). But, to me this almost feels forced and un-genuine. The fashion industry knows that millennials are a big target consumer for them, they know that we want to see a greater representation of models, so that’s what they have started to give us. They still only represent a select few body types, such as slim or plus size. Nut there are so many shapes and sizes in between that go unrepresented.  I only hope that the industry does carry on changing & evolving into an industry that doesn’t affect young people’s mental and physical health.

Thank you for reading,

Chloe Payne.

Advertisements

IMITATION IN THE FASHION INDUSTRY; HOW DO BRANDS GET AWAY WITH IT?

Fashion, FCP

Welcome back to my blog. Today I thought I would do a post on imitation/copying in the fashion industry, discussing my views on the topic. If you want to find out what I think, then please keep on reading!

The inspiration behind me writing this post was from a recent project at university, where we were advised to take inspiration from other brands in order to create our own. But that’s all it was-inspiration. So, where is the line between being inspired by someone else’s work, to straight up copying it without giving credit? Recently, I have seen an ever-growing amount of brands who seem to be copying others. These have been drawn to my attention from my own discoveries, as well as an account on Instagram called ‘Diet Prada’. The account, for those who don’t know, focuses on exposing fashion brands that seem to have taken a little too much inspiration from others; whether it be a photo shoot or the product itself. They compare the ‘original’ to the imitation. I find it rather interesting to see how many brands openly copy others. Obviously they would never admit to doing so, but I think that it is strange that they think no one will notice that they have done so.  They may admit to ‘taking inspiration’ from another designer or photographer etc., but I am unsure how similar two things can be before a line has to be drawn. However, despite this I do think that some cases of ‘copying’ are a lot worse than others; I believe that it is worse for well established high-end brands to openly rip off independent designers for example, in comparison to a low-end/high-street brand such as PrettyLittleThing, to mimic a big named brand, like they did with Kanye West’s collection. My reasoning is because the target consumer for brands like Missguided etc. will be worlds apart from that of the original product/piece by the high-end brand like Gucci. Therefore, there is no competition between the two in terms of sales; aka Missguided won’t be stealing customers from Gucci because they are targeted at two very different audiences. High-street brands make trends more accessible to younger people/people with a lower income than someone who shops at high-end stores. Is it right for them to copy the high-end brand and sell it for a fraction of the cost? No. I don’t believe that it is. But at the same time I don’t think that taking inspiration from bigger more expensive to buy brand is as bad as when I high-end copies the work of an independent designer/photographer/stylist etc. Their name isn’t established. They aren’t well-known. They don’t have the big budgets/income to take legal action if they were copied. I have seen it so many times where even university students’ work has been stolen by established brands/ other designers, slightly altered and then passed off as their own. I don’t understand it! How don’t they feel guilty for doing this? The small/ independent designers may be trying to get their name & their work out there, how are they meant to do this successfully if their work is being stolen & used without their permission or knowledge? Moreover, I definitely disagree with ‘fakes’, such as when market stalls sell fake versions of handbags, makeup etc.. Inspiration is okay, but physically copying the brands pattern, logo, name; that isn’t. ESPECIALLY when it comes to beauty products because you never know what ingredients are in the fake versions, for example some may be harmful& consumers won’t know.

Overall, I do think there is an arguable line between brands taking inspiration from other brands or designers, but where that line actually sits in the industry is questionable.

Let me know what you think on the topic! It would be good to here more opinions than just my own.

Thanks for reading,

Chlöe x

‘UP’- THE FINAL OUTCOMES.

Fashion, FCP, photography

Welcome back to my blog! Today I thought I would share with you the final outcomes that my team (at university) and I created for our fragrance called ‘UP’. I have recently done a post about the photo shoot we did to generate these images prior to post-production if you want to check that out to see the transformation! I personally really like how they all turned out! My personal favourites are the illustrated ones that we drew, scanned & then edited in photoshop; I think they are so fun! Tomorrow we have to present them to our lecturers in our last presentation of first year…wish me luck! Below I have included all the outcomes, they include; an App, campaigns/advertisements, the wristband (which is our fragrance) & an Instagram page. Let me know what you think!

 

This slideshow requires JavaScript.

 

Thanks for reading,

Chloe x

 

 

IS THE FASHION INDUSTRY REALLY DIVERSE?

Fashion, FCP

Welcome back to my blog! I hope everyone is having a good week so far! I have a lot on at the minute in regards to University work, but I thought I would take time out to write a blog post this evening as an escape from all things fragrance related. This post will be focused on diversity & the fashion industry. I hope you enjoy my stream of consciousness on the matter.

On the first day at University, on of my lecturers told me something that made me rethink everything I thought I knew about the fashion industry. To me, it was revolutionary. ‘Do brands include a diverse range of models because that’s what they believe in, or, is it because they know that is what the consumer wants to see?’. As I consumer myself before entering the industry with a professional mind set, I never thought of it like this. I genuinely believed that brands did believe in diversity. Well, I didn’t think of anything; it never crossed my mind to think deeper into, for example, models wearing clothes on a fashion stores website. But now, it is all I see. It is so hard to differentiate between brands/companies that genuinely care about using a diverse range of models, and those brands who use it as a form of promotion, to boost their image in the minds of the consumer. However, I think with select brands, such as Rihanna’s Fenty Beauty, that it is part of their ethos and passion to appeal to a diverse consumer base. But with some brands, it definitely feels forced; they have used diverse models ( different skin tones, weight etc.), because it is a ‘trend’ to do so now, and they know that the consumer will love it. Although this is fake, is it not better then them not trying at all? Brands such as Tarte Cosmetics and some high end/designer fashion brands seem to still be lacking in diversity. Something that seems almost unbelievable in 2018. I would like to believe that all brands that use a diverse range models in their promotional outcomes & on their runways, as wells as brands who make products that are made for a diverse range of consumers ( for example an extensive range of foundation shades, *cough* Tarte *cough*) are genuine. But after my lecturers statement… I just can’t believe that is true. Although, I do think that as a whole the industry, and surrounding industries have made substantial progress in the past few years in regards to diversity, but more needs to be done.

What do you think? Let me know in the comments below.

Thanks for reading,

Chloe x

FCP PHOTOSHOOT.

Fashion, FCP, photography

Welcome back to my blog! For today’s post I thought I would share with you my recent photoshoot that I got to do on my fashion course at university! We had to plan & do a photoshoot with a professional photographer for our perfume project. Below I have laid out the steps that we ( my team & I) went through! I hope you enjoy this post 🙂

The first step we took after deciding our ideas for the shoot was to create moodboards to show the photographer what we were trying to achieve in the shoot. The moodboards included inspiration images from Pinterest etc. that we as a team liked & were inspired by. I created 12 moodboards separated by categories such as lighting, props & post-production. This step proved very helpful when communicating with the photographer.

We then met up as a group to buy the props/materials we needed for the shoot. This included acetate, paint, balloons & even lemons! We wanted to make sure we were prepared for the shoot so we didn’t waste time (as we only had an hour to get all of the shots) or look unprofessional. We also had a team meeting to finalise our ideas & to make sure everyone was clear about what their roles were in the shoot.

We also individually contacted & asked people to be models for the shoot; we needed one male & one female model. After some cancellations, in the end the models we chose were a great fit to the brand. I think that it worked out so well! Everything happens for a reason as they say.

Another step we took as well as creating the moodboards was to draw scamps / sketches of what we wanted our ideas for the photoshoot to look like. This step was a bit challenging as I don’t consider myself to be a very good drawer lol! But I tried my best to get the idea across, labelling helped! This step was very useful when we were in the shoot as it backed up our verbal ideas.

 

When we were in the shoot we had several shots we needed to get by the end. With this in mind, we tried to make optimum use of our time! The first set of photos we did were from a birds eye view perspective. We chose to do this idea first as we thought it would take the most time for the photographer to set up and so, we didn’t want to leave it for last/ for it to be rushed. The models laid on the floor with props around them, which changed depending on the model/ idea. These shots came out so well once we had everything in the correct position & the models feeling confident & relaxed! The next idea was using lighting; we used yellow & blue acetate to cover the usual lighting in order to change its colour. This looked great! The models stood back to back & did a mixture of poses. I think these shots were my favourite of the day; the lighting definitely takes them to a more professional level that we wouldn’t of been able to achieve ourselves. Next, we did singular headshots of the models with normal lighting. We are going to do a lot of work on post-production using these shots so we needed to keep them simple. The final shot we left till last because it involved painting the model’s hand; we didn’t want to make mess or have to worry about cleaning the paint off for another other shots after. This shot proved a little difficult to take as we wanted the hand to look a certain way, but after directing the model & working with the photographers we got the perfect shot! Below I have included some of my favourite shots from the photoshoot so you can get a better understanding of our ideas.

This slideshow requires JavaScript.

Overall, I really enjoyed the photoshoot! I thought it was such great fun, but also made me feel like I was working on an industry level job! I personally felt that I played the role of creative director well, and it made me think about a possible career in the future! Also, I think our group was well prepared for the shoot which made everything run very smoothly & ensured that we got all the shots we needed in the hour!

The next stage is post-production!

I will do a follow up post with our final outcomes next week.

Thanks for reading,

Chloe x

THE MET GALA 2018: BEST AND WORST.

Fashion, FCP

Welcome back to my blog!  Today I thought I would share with my top hits and misses from the Met Gala 2018. This years theme was ‘Heavenly Bodies: Fashion and the Catholic Imagination’, and as always there was a combination of people who nailed the theme, and those who, well didn’t even try to. I am sure you have your favourites from the night, so let me know in the comments! Below I have included images to show you my favourite & least favourite looks, I hope you enjoy!

HITS:

This slideshow requires JavaScript.

 

MISSES:

This slideshow requires JavaScript.

Overall, my favourite look from the night would have to be Rihanna; she took the theme to the next level! Others I loved would have to be Blake Lively who looked AMAZING in her dress, as well as Chadwick Boseman who definitely was best dressed man for me. I did genuinely love all of the looks from the ‘HITS’ slideshow…they all killed it. For the ‘MISSES’ however, I have to say I am disappointed in what Kendall Jenner wore; a jumpsuit, really? The misses are really a mix of those who didn’t make an effort with the theme, and those who tried a little too hard…and it didn’t pay off (*cough* Sarah Jessica Parker*cough*). But these are just my own personal opinions of the looks form the night. I think there were so many amazing ones this year, I was blown away by a few! The level of craftsmanship that must have gone into so many of the outfits is truly incredible. My hat goes off to the designers & makers of the garments. Not to mention the makeup artists / hairstylists. My favourite face of the night has to go to Kim; you can’t deny she looked stunning.

That’s a wrap for this years Met Ball! I am already excited to see next years!

Thanks for reading,

Chloe x

TREND ALERT: CHUNKY TRAINERS.

Fashion, FCP

Welcome back to my blog! I hope everyone is having a great week so far! Today I’m here with another trend alert post, this time it’s all about chunky trainers! Balenciaga started off the trend with their version costing around £400, which has now (obviously) trickled down into high-street / online fashion stores! They are definitely a love/ hate item. At first I wasn’t so sure I could personally pull them off, but after seeing so many cool looks being worn with them I had to get a pair! It took me a while to find the right ones for me, as well as the fact that they were selling out everywhere quickly! I settled on a pair from Topshop that I have included an image of below, I can’t wait to style them! Missguided and Ego shoes also had some great pairs!

The chunky trainer trend definitely fits into the ‘dad’ trend that is popular at the minute. Another trend alert post featuring this trend will be up soon! Let me know what you think of the chunky trainer trend! Do you have a pair? Do you think they’re too much? I want to know! I’ll be back soon 🙂

Thanks for reading,

This slideshow requires JavaScript.

Chloe x

AIR MAX DAY 2018.

Fashion, FCP, film, photography

Welcome back to my blog! Today, I thought I would share with you a piece of advertisement that I found visually appealing; the Nike Air Max Day 2018 campaign entitled ‘Turning Imagination into reality’. I came across the video when browsing the site ‘it’s Nice That’, which as you may or may not know, has a lot of visual and creative content. Therefore, for this to stand out and catch my eye above anything else I saw on the website is impressive in itself. The video is retro, but modern. Random, but somehow it still makes sense. It uses multimedia techniques, mixing post-production cartoon like animation with real life shots of the models and trainers. The campaign is fun, quirky and cool. As broad as that word may be, I think it does describe the campaign well. The old skool nature of the video element fits in with the current trend of 2018; retro camera apps, and ’90’s dad’ styling have become increasingly popular. The campaign also suits the consumer of the Air Max trainer; you can tell what sort of style & lifestyle someone who would buy the trainer would be. The video is very different from other Nike campaigns, such as the ‘Nothing beats a Londoner’ ad. This a is very focused around the fitness/sports side of Nike. I personally really like the visuals; the overall ad has very much inspired me when looking at outcomes during my current university project, specifically the post-production elements. The music laid on top of the video fits well as it grows with the imagery. The brand name can be seen constantly through out the video, but in different ways each time, cleverly done. Overall, I really like the piece by ManvsMachine for Nike Air Max day 2018; the mix of animation, typography, live action etc. is very stimulating and appealing to the eye. I will leave the link below so you can check it out for yourself and see what you make of it!

Thanks for reading,

Chloe x

 

TREND ALERT: CONTRAST STITCHING.

Fashion, FCP

Welcome back to my blog! I have been away on my holidaze for the past 2 weeks to (not so) sunny Portugal! I will do a blog post with pics from my trip soon! I am back today with another trend related post. This time the trend I have spotted is *drum roll* contrast stitching! I have seen this trend not only on the usual fashion clothing sites such as Misguided and Topshop, but I have seen A LOT of Instagram influencers rocking the contrast stitching look! I LOVE it! My personal fave is white denim with black contrast stitching & visa versa. I think it looks so cool… I am here for this trend! Below I have included some examples of pieces as well as some of my fave gals who have been slaying this trend! Let me know what you think; love? Hate? I hope you enjoyed this short post & I will be back soon!

This slideshow requires JavaScript.

Thanks for reading,

Chloe x

TREND ALERT: GEN Z YELLOW.

Fashion, FCP

Welcome back to my blog! Quick trend related post today! Whilst scrolling through Instagram, I saw a post from VogueRunway that caught my attention; a picture of Yara Shahidi. She was wearing several shades of yellow ( I would call it mustard). The caption was ‘”Gen Z Yellow” is the new millennial pink’. Quite a big claim I thought! As a lover of pink, especially baby pink, and being a millennial myself, I was intrigued by their trend prediction! Especially considering how big pink as a trend has become recently. But if Vogue post about it, it must be a trend, right? I did a quick browse on Zara and Topshop, two popular & fashionable high street stores, to see what I could find. Although there wasn’t an overpowering amount of ‘Gen Z Yellow’ garments, sure enough, the trend has emerged in the ‘new in’ section! I was surprised that it had slipped under my fashion radar until now. Who knows, you might see me rocking a ‘Gen Z Yellow’ coloured dress this summer 😉 I have included some screenshots of the items I found! Let me know what you think of this new colour trend; love it? Hate it? I want to know!

This slideshow requires JavaScript.

 

Thanks for reading,

Chloe x