FCP, Graphic Design, Uncategorized

Welcome back to my blog! The title above is one I never thought I would be typing, but after this past week or so my mind has changed. To find out why, please keep on reading.

For our final project this year on my university course, we were set to write a 2000 word visual report on InDesign. Now, for most people the ‘2000’ words might have been the scary part of that sentence, but not for me. As someone who enjoys writing I rather liked the fact that I get to sink my teeth into a chunk of text! The word ‘InDesign’ on the other hand, was enough to send shivers down my spine. For those of you who don’t know what InDesign is, it’s an application on the Adobe Creative Suite, like Photoshop or Illustrator. Apart from it was created by the devil. Or that is what I once thought.

The first time I used InDesign was for our first summative project back in January (which feels like years ago). I was rubbish at it. It completely overwhelmed me, and I basically gave up with it before I started. I just had such a negative mind set about it. I thought, ‘I’m not a graphic designer, so how can I do this?’

This time round, I tried a different approach. I used YouTube + a site called Lynda to watch tutorial videos on the basics of InDesign. Nothing fancy, just what you need to know to manoeuvre your way around. These were really helpful + I felt a lot more confident then I did last time. I kept the layout simple; a lot of white space, but that’s not always a bad thing. I knew that I wasn’t going to be able to pull off an amazing piece of InDesign work first time, so I went with something a little more clean + simple. I stuck with a colour scheme + tried to maintain consistent. I also went to the library + looked at graphic design books for layout inspiration, this was another helpful tip. After putting all the necessary information + images into the document, I went back through it to see where I could improve parts, rather than making it fancy from the start. If I got stuck, I would search for help online- there are so many YouTube videos out there for basically every problem you could have!

In the end, I produced a cohesive visual report that I am proud of. Is it the best report ever produced? No. Is it better than my last one? 100% yes. Do I feel like I have made improvements + that I am more confident with using InDesign now? Yes. Which to me, is all that matters!

I aim to keep improving my InDesign skills + I hope that by third year I have mastered it! Wish me luck.

Thanks for reading,

Chloe x



FCP, lifestyle

Welcome back to my blog! Today I thought I would share with you my favourite place in Nottingham. A big statement I know, but I am obsessed with this place (it’s becoming an addiction). So what is this place I hear you say, and why is it my favourite? Well, if you want to find out, then please keep on reading!

Within the first week in the city of Nottingham, I visited a cute, independent café that I liked the look of + that was close to the university. Ever since that first visit I have been hooked! Within this first year at university, I have lost count of how many times I have been! It’s called ‘The Pudding Pantry’.

The inside is quaint as you would expect. It is decorated so well, and has a really homely feel to it. There is cakes/desserts on display, an ice cream cart, and little painted wooden tables + chairs. I love it in there. It is rather cosy, but I think the effect would be lost if it were any bigger. The pale blue + white colour scheme suits the theme of café so well.

The menu. Yum. Despite the name ‘The Pudding Pantry’, there is a range of food on the menu. Of course, the puddings are a big part of it… and when they are that good who can blame them! However, I prefer (surprisingly) the brunch options. I normally have the ‘Vegetarian Pantry’… is it sad I know the name off by heart? Everything is homemade. Not a Heinz baked bean in sight! Right down to the tomato ketchup! It is so good  + definitely has a rustic feel to it. The pancakes are another favourite of mine. They have a good range of toppings + even a make your own option. I have tried a few different ones + can confirm they have all been amazing. They are fresh, fluffy + fabulous! Pancakes + ice cream are the perfect pairing. But, just don’t  do what I did on my last visit; I had a banana milkshake with cream + homemade marshmallows as well as the pancakes. Now I have a sweet tooth, but that was even too much for me! On my list of things still yet to try are their ‘freakshakes’, which are basically milkshakes with extra toppings + they look incredible. Also, they open at night for pudding + Prosecco nights, what a good idea right? I need to go!

Not only do I LOVE to go, but I have 100% started a trend. My parents, boyfriend, siblings + friends all now love ‘The Pudding Pantry’! I should be getting commission or something. I even took my mum for Mother’s Day, which was really lovely.

Writing this post is making me crave a pancake even more! Luckily, I am going tomorrow… not joking! A birthday / 1st year celebratory trip to ‘The Pudding Pantry’ is a MUST.

Below I have included some of the pictures I have taken over the past months (yes, I am one of those people who take pictures of their food.. but when it looks this good, can you blame me?).


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I highly recommend going to check it out if you’re ever in Notts!

Thanks for reading,

Chloe x


FCP, photography

Welcome back to my blog! So, a few weeks ago one of my University lecturers mentioned an idea to us; take a photo everyday for a year. This is something I have always thought about doing… imagine looking back at your whole year through photos! But now I have my own camera & I am more interested in photography, I think it would be a good way to improve my camera skills & see not only memories from throughout a year, but progression too! My plan ( if I write it here I’ll have to stick to it!) is to take a photo every day this summer starting from when I have finished University. This way I will get to test my dedication & see if I can last the rest of the year! Plus there is going to be so much to photograph in the summer! I will document my results in a few months! Let’s see if I can do this!

Thanks for reading & look out for the pics !

P.S The image is my own from my holiday in April!

Chloe x


Fashion, FCP

Welcome back to my blog! I hope everyone is having a good week so far! Today, I thought I would do a post on contradictory views regarding social media influencers. I will be analysing their actions that I believe contradict their views/what they promote. No naming and shaming will be done, more of a generalisation of influencers/bloggers as a whole, that can be applied to everyone. I hope you enjoy reading!

On our university course we get taught about the importance of branding, which includes branding yourself. This is why it confuses me when influencers ( bloggers, YouTubers, celebs etc.), portray such clear and contradictory content/views. A big example of this is in relation to animal cruelty. So, when influencers use products by brands such as Mac, who do test on animals, they are actively supporting the harming of animals surely? Especially when they tag Mac in a post or even worse, when they come out with their own collection with them. They know full well that Mac test on animals, it’s a big talking point in the world of beauty. The same influencers who use these non- cruelty free brands also claim to be against animal cruelty… this doesn’t add up in my mind! How can you claim to love animals, be against hurting them and animal cruelty, but still be buying products that have been tested on animals?

Another issue I have found is when vegan influencers, who proudly promote their veganism online, then go and buy/promote/use brands like Mac who test on animals. It confuses me! To me, it seems like the influencers morals don’t quite align. But if you asked any of them straight up ‘Do you support cruelty against animals?’, I bet non of them would say yes. Yet, that is what they are doing. I have also noticed that vegan influencers buy products that are leather, such as trainers. This baffles me. I want to ask influencers who do this what exactly that morals are; not as an attack, but from a point of view of someone who is genuinely confused.

Another contradictory point that influencers make is their views on feminism. Of course if you asked any female influencer they would say they believe in boosting + supporting other women… But how can they when they are still buying clothes from places such as H&M? Do they not know the conditions that the women who make the clothes they buy are forced to work in? Or how little they get paid? So every time they make a post (sponsored or not) including a brand that is known for  making their clothes in factories in Bangladesh (for example), I can’t help but think that they are contradicting themselves! Unless they genuinely don’t realise what happens, but to me, this seems unlikely. And if that is true, it is not hard to become educated on the matter, for example their are many documentaries such as ‘The True Cost’, that explain the issue around factories in great detail.

The contradictions that influencers portray to their followers/viewers/the public are damaging. They are promoting things that shouldn’t be promoted, and making statements (verbal or not) that are conflicting to their claimed views. This makes it confusing for the followers; what should they believe? But is also damaging for the influencers themselves in terms of branding… I have noticed it, so who else has too? In today’s media we all have to be so careful to portray ourselves in the correct light. One slip up, and that could be it. Career gone. I do think there is a lot of pressure on influencers, but at the same time I am not sure how hard it is to simply stick to one belief or another. Either you support animal cruelty + buy products from Mac, or you don’t support it + instead don’t buy products from Mac. Easy really if you ask me.

Let me know what you think.

Thank you for reading another post where I fall into a stream of consciousness… I can’t seem to help myself!

Chloe x


Fashion, FCP, Uncategorized


So, I was going to leave the blog post there because really, is there a need for an explanation? In today’s fashion industry there are still so many brands that use real fur in their collections, and why? When there are so many other alternatives where animals DO NOT have to die to make them. Surely in this day and age using synthetics is the only option. In the past year there has been some improvements yes, such as Gucci deciding to stop using fur. This was a big step for a brand as established as Gucci who are so renowned for their use of fur (like their fur loafers). But not a big enough change has been made to the fashion industry as a whole. I would have thought that Gucci banning fur would of starting the ball rolling in terms of other big brands following in their footsteps, no matter how late in the game they were to do so. But this hasn’t happened. It hasn’t damaged their reputation or their financial state so dramatically that others would be put off, so I don’t understand why brands such as Burberry, LV and YSL STILL use fur. I believe there should be a ban on fur in the fashion industry for all brands. No expectations. The cost of an animals life is not worth a fur coat, surely no one can disagree with that? It amazing me that we still see so many celebrities & influencers wearing real fur (especially big names at the minute like the Kardashians… do they not know how big of an impact they make on other people’s views? How much of an impact it would make if they decided never to wear or buy fur again?). Why? Because they look good, because they are a luxurious item to own? Is showing your wealth by wearing a dead animal on your body really worth it? I don’t think so.

Thanks or reading,

Chloe x




Fashion, FCP, Uncategorized

Welcome back to my blog! Last week was Mental Health Awareness week, so I thought I would do a post which discusses the topic of mental health in relation to the fashion industry. It is important that we talk about mental health, not just during set dates, but all the time. It cannot be a taboo. Please keep on reading to find out my views on the proposed topic.

Yes. Yes is my answer to the title question. As a ‘millennial’ myself I do think the fashion industry has affected my mental health, particularly in regards to the way I view myself. The choosing of models not only by high-end brands for catwalks, but even down to online stores has a big impact on the way both young men & women view themselves. It is hard to feel good about yourself when you are constantly portrayed a body type that is different & ‘better’ to your own. I understand their are millennials with the body type that the fashion industry likes to use ( tall, slim, toned etc.), but not all of us look like this. So why should I have to view clothes on a body that looks different to mine, trying to imagine them on my body is a rather hard task at times. Therefore, this lack of diversity is what causes millennials to feel bad about themselves. It makes us lose confidence in our own appearance when the fashion industry is constantly displaying their idea of perfect. It’s hard not to look. It’s hard not to compare. Another reason for low-self esteem I find, is the terminology that the fashion industry likes to use when describing their models/ their clothing. An example of this would be the term ‘plus sized’. Why can’t clothes just be for everyone? Why do they have to be categorized? To force people to have to shop in different sections because of their body shape/size is an outrageous concept to me. No one should feel embarrassed or ashamed when buying clothes, online or in-store. Yet the fashion industry’s insistence on labelling is causing millennials yet again to feel bad about themselves. It makes you contemplate your self-worth; ‘am I not — enough to buy clothes from the ‘normal’ range?’.

Recently, whilst browsing the MissGuided website, I came across their ‘plus size’ model… I was shocked. The young female model in the photograph seemed to be a size 10/12. The same size as me. I would not consider myself to be ‘plus sized’, but after seeing this, maybe I am? This is what the fashion industry does. And it is not just female millennials. young men are represented in the fashion industry in a way that is so unrepresentative of society. Millennial men are presented constantly with models who have perfect muscular bodies, with abs and strong jawlines etc. Again I know some people do look like this. But, can you imagine the pressure if you don’t? It seems like that is almost an expectation of young men to have this type of body, because of the fashion industry’s choices. As a female I cannot speak from personal experience of how this would make millennial men feel, but I know I would feel immense pressure to get my body to look the same as the models you see wearing the clothes on online websites/ on catwalks. If my body didn’t look like that, I would feel badly about myself and my appearance, just the same as what young millennial women feel when they look at female models in the industry.  This pressure we feel to look a certain way can cause not only low self-confidence, but also it could cause millennials to develop problems with their relationship with food/eating disorders. A scary concept, but one that is very real in today’s society.

Airbrushing/ editing photos is another big issue. I see an image of a model wearing a bikini for example. No stretch marks. No cellulite. No hair. Once again this is so unrepresentative of young women in society. But, as a consumer looking at this image I wouldn’t think that. I just think about how I don’t look like the model, and how I should look like the model & what I should do to look like the model. Cellulite, stretch marks and hair are all perfectly natural & normal. They are nothing to be ashamed of, so why does the fashion industry insist on editing them out? We should be sending a message of self-love to young millennial women, not lying to them and showing them images that aren’t true/real. This frustrates me more than anything.

I would be more inclined to buy an outfit if I could relate to the model, wouldn’t you?

Personally, I have tried to disconnect the way I feel about myself to the way I view models when online shopping/ watching catwalk shows etc. As a young millennial woman I understand now that my body type/shape is okay even if it doesn’t look like the ones that are constantly shown to us by the fashion industry. I am healthy and happy, that’s what matters. But, like many others, I still have days of comparing myself to the tall, toned, slim models. The fashion industry is changing yes. With more diverse model body types being used in runway shows, and online websites (for example using non airbrushed images of models). But, to me this almost feels forced and un-genuine. The fashion industry knows that millennials are a big target consumer for them, they know that we want to see a greater representation of models, so that’s what they have started to give us. They still only represent a select few body types, such as slim or plus size. Nut there are so many shapes and sizes in between that go unrepresented.  I only hope that the industry does carry on changing & evolving into an industry that doesn’t affect young people’s mental and physical health.

Thank you for reading,

Chloe Payne.


Fashion, FCP

Welcome back to my blog. Today I thought I would do a post on imitation/copying in the fashion industry, discussing my views on the topic. If you want to find out what I think, then please keep on reading!

The inspiration behind me writing this post was from a recent project at university, where we were advised to take inspiration from other brands in order to create our own. But that’s all it was-inspiration. So, where is the line between being inspired by someone else’s work, to straight up copying it without giving credit? Recently, I have seen an ever-growing amount of brands who seem to be copying others. These have been drawn to my attention from my own discoveries, as well as an account on Instagram called ‘Diet Prada’. The account, for those who don’t know, focuses on exposing fashion brands that seem to have taken a little too much inspiration from others; whether it be a photo shoot or the product itself. They compare the ‘original’ to the imitation. I find it rather interesting to see how many brands openly copy others. Obviously they would never admit to doing so, but I think that it is strange that they think no one will notice that they have done so.  They may admit to ‘taking inspiration’ from another designer or photographer etc., but I am unsure how similar two things can be before a line has to be drawn. However, despite this I do think that some cases of ‘copying’ are a lot worse than others; I believe that it is worse for well established high-end brands to openly rip off independent designers for example, in comparison to a low-end/high-street brand such as PrettyLittleThing, to mimic a big named brand, like they did with Kanye West’s collection. My reasoning is because the target consumer for brands like Missguided etc. will be worlds apart from that of the original product/piece by the high-end brand like Gucci. Therefore, there is no competition between the two in terms of sales; aka Missguided won’t be stealing customers from Gucci because they are targeted at two very different audiences. High-street brands make trends more accessible to younger people/people with a lower income than someone who shops at high-end stores. Is it right for them to copy the high-end brand and sell it for a fraction of the cost? No. I don’t believe that it is. But at the same time I don’t think that taking inspiration from bigger more expensive to buy brand is as bad as when I high-end copies the work of an independent designer/photographer/stylist etc. Their name isn’t established. They aren’t well-known. They don’t have the big budgets/income to take legal action if they were copied. I have seen it so many times where even university students’ work has been stolen by established brands/ other designers, slightly altered and then passed off as their own. I don’t understand it! How don’t they feel guilty for doing this? The small/ independent designers may be trying to get their name & their work out there, how are they meant to do this successfully if their work is being stolen & used without their permission or knowledge? Moreover, I definitely disagree with ‘fakes’, such as when market stalls sell fake versions of handbags, makeup etc.. Inspiration is okay, but physically copying the brands pattern, logo, name; that isn’t. ESPECIALLY when it comes to beauty products because you never know what ingredients are in the fake versions, for example some may be harmful& consumers won’t know.

Overall, I do think there is an arguable line between brands taking inspiration from other brands or designers, but where that line actually sits in the industry is questionable.

Let me know what you think on the topic! It would be good to here more opinions than just my own.

Thanks for reading,

Chlöe x


FCP, lifestyle

Welcome back to my blog! For today’s post I thought I would share my opinion on the latest product release from ‘FlatTummyCo’… their appetite supressing lollipops. Without using profanities this post might be hard to write. Quite simply I am outgraged that this is an actual product that the public can buy. I am also disgusted, disappointed but not surprised that Kim Kardashian has endorsed the product. Although she has changed her original post (which I have included a screen shot of)where she promoted the lollipops, it still would have been seen by so many of her 111million followers on Instagram. Can you imagine all the young girls& boys that would have seen that post? That might of bought those lollipops because Kim had promoted them? That might develop issues around eating because of this? That may have already struggled with eating disorders in the past/ are currently struggling and now see this appetite supressing product readily abailable to buy at an affordable price? I just can’t believe that these products have actually gone through every stage, made it into production & are now being sold, and no one once questioned it? I just hope that these lollipops don’t have the damaging affect I think they might have. Quite frankly I don’t have about the scientific research behind them. I think they should be taken off the market immediately.

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Let me know what you think of them. I shall be back soon with a more positive themed post I hope!

Thanks for reading,

Chlöe x


Fashion, FCP, photography

Welcome back to my blog! Today I thought I would share with you the final outcomes that my team (at university) and I created for our fragrance called ‘UP’. I have recently done a post about the photo shoot we did to generate these images prior to post-production if you want to check that out to see the transformation! I personally really like how they all turned out! My personal favourites are the illustrated ones that we drew, scanned & then edited in photoshop; I think they are so fun! Tomorrow we have to present them to our lecturers in our last presentation of first year…wish me luck! Below I have included all the outcomes, they include; an App, campaigns/advertisements, the wristband (which is our fragrance) & an Instagram page. Let me know what you think!


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Thanks for reading,

Chloe x




Fashion, FCP

Welcome back to my blog! I hope everyone is having a good week so far! I have a lot on at the minute in regards to University work, but I thought I would take time out to write a blog post this evening as an escape from all things fragrance related. This post will be focused on diversity & the fashion industry. I hope you enjoy my stream of consciousness on the matter.

On the first day at University, on of my lecturers told me something that made me rethink everything I thought I knew about the fashion industry. To me, it was revolutionary. ‘Do brands include a diverse range of models because that’s what they believe in, or, is it because they know that is what the consumer wants to see?’. As I consumer myself before entering the industry with a professional mind set, I never thought of it like this. I genuinely believed that brands did believe in diversity. Well, I didn’t think of anything; it never crossed my mind to think deeper into, for example, models wearing clothes on a fashion stores website. But now, it is all I see. It is so hard to differentiate between brands/companies that genuinely care about using a diverse range of models, and those brands who use it as a form of promotion, to boost their image in the minds of the consumer. However, I think with select brands, such as Rihanna’s Fenty Beauty, that it is part of their ethos and passion to appeal to a diverse consumer base. But with some brands, it definitely feels forced; they have used diverse models ( different skin tones, weight etc.), because it is a ‘trend’ to do so now, and they know that the consumer will love it. Although this is fake, is it not better then them not trying at all? Brands such as Tarte Cosmetics and some high end/designer fashion brands seem to still be lacking in diversity. Something that seems almost unbelievable in 2018. I would like to believe that all brands that use a diverse range models in their promotional outcomes & on their runways, as wells as brands who make products that are made for a diverse range of consumers ( for example an extensive range of foundation shades, *cough* Tarte *cough*) are genuine. But after my lecturers statement… I just can’t believe that is true. Although, I do think that as a whole the industry, and surrounding industries have made substantial progress in the past few years in regards to diversity, but more needs to be done.

What do you think? Let me know in the comments below.

Thanks for reading,

Chloe x