beauty, FCP, Makeup

Welcome back to my blog! As the title suggests, tonight’s post (two in one day, check me out!) is going to be a Haul of the makeup products I purchased whilst I was in NYC. I must have visited about five different Sephora’s during my time there; I needed to get my fix before heading home as we don’t have them in the UK (heart breaking, I know). However, I didn’t go crazy and buy too much, just a few products that were on my wish list! I also visited a few CVS stores, and picked up something that I have been wanting to try for a while now! The one product I didn’t manage to get my hands on whilst I was in the US was the Tarte Shape Tape concealer 😦 boooo. I found out that it is sold exclusively at Ulta, but unfortunately I didn’t manage to get to an Ulta store during my short stay. It is still on my wish list though… one day! If you would like to find out what products I did manage to get my hands on whilst I was in New York, then please keep on reading.FullSizeRender (89)

  1. Anastasia Beverly Hills liquid lipstick in the shade ‘Stripped’: Did I need another nude coloured liquid lipstick? No. Did I want one? Yes. I was uming and awing over whether or not to buy this product; I really wanted to try an ABH liquid lip after hearing & seeing so much about them, but it wasn’t a necessity to my makeup collection considering how many similar shades I already own from previous brands. After picking it up and putting it back down in one Sephora store, I kept thinking ‘I wish I had bought it’ afterwards… that’s when you know you need something! The final Sephora we visited on the last day I decided to buy it; they only had one left in the colour I wanted (it must of been a sign)! ‘Stripped’ is the perfect nude shade that I know I will get my wear out of, and I can’t wait to try it out properly! ( $20 plus tax).IMG_3411
  2. Fenty Beauty Gloss Bomb: When I visited the first Sephora I realised that they stocked Fenty Beauty, and I knew that I HAD to purchase something! I had heard good things about the foundation, but because I have normal-dry skin, I didn’t think it would be the best fit for me, plus I was on a time limit & so, didn’t want to spend ages getting shade matched etc. I then thought about getting one of the highlighters, but none of them grabbed my attention enough, apart from the gold one, but I definitely don’t think I could pull that one off! I decided instead to get the lipgloss! I had watched reviews & read about the product; it is meant to be the perfect lipgloss for all skin tones. Everyone in the video reviews seemed to love it, and I have gotten into wearing lipgloss much more recently, so thought I would give it a go! It is a subtle dark nude shade, that I will look amazing over so many of my other lip products! Not to mention the packaging is absolutely killer. I am obsessed! So glad I finally own a Fenty Beauty product! ($16 plus tax)IMG_3413
  3. Kat Von D liquid lipstick in the shade ‘Nahz Fur Atoo’: This product, which is a dark red/crimson coloured liquid lipstick, I bought as a gift for my eldest sister. She has been wanting a deep red coloured lip product from Jeffree Star Cosmetics called ‘Unicorn Blood’, but it recently went out of stock before she could get her hands on it. So, whilst I was in Sephora I decided to pick her a similar colour up for her… I hope she likes it! It is quite a vampy shade, something that suits my sister much more than me! ($20 plus tax)IMG_3410.JPG
  4. Nars Creamy Radiant concealer in the shade ‘Vanilla’: This product was a till temptation… you know when your queuing up to pay, or at the till and you’re surrounded by products that you probably don’t need, but somehow they make you think you need them. They got me! I have previously owned this concealer (about a year ago), and I did love it! I just used it up wayyy too fast. This version is actually a mini; I am a complete sucker for mini versions of products! I find them too cute. I thought that this way I won’t use it up as quickly as I don’t have a lot of product in the first place, so my plan is to only use it on special occasions. Also, because I couldn’t get my hands on the Tarte concealer, I thought that this one was a good substitute that I already know I love! ( $13 plus tax)IMG_3412
  5. Loreal Infallible Pro Glow foundation in the shade ‘202’: I have heard so many amazing reviews about this product! I had completely forget that CVS even did makeup when we went in… it was a very happy surprise when we realised! I was browsing all the drug store brands trying to remember what products YouTubers loved, when I found the foundation! I picked it up in the second lightest shade they had, which I hope will be a good match (they didn’t have any testers :() I can’t wait to try it out; fingers crossed I love it! ( about $14)IMG_3414

I hope you enjoyed this makeup themed post! I am already having Sephora withdrawals… I need to go back ASAP!

Thank you for reading,

Chloe x



beauty, FCP, Makeup

Welcome back to my blog! I hope everyone had a wonderful Christmas! I had the best time spent with my family; it always go too fast! Today I thought I would share with you what makeup I received for Christmas this year, as well as a few bits that I picked up in the sales! As always I am very grateful for each and every one of the gifts that I am going to share with you. I hope that you enjoy this blog post!

1. The first piece of makeup I received was the Jeffree Star ‘Androgyny’ palette. It is a warm toned large pan palette, with a few ‘brave’ shades, such as a blue & green… I can’t wait to play around with some more adventurous looks!


2. The next two pieces I received were also from Jeffree Star Cosmetics; two Velour Liquid Lips. One repurchase of the shade ‘Mannequin’; my all time favourite nude! I also received a new one in the shade ‘I’m Nude’, which is a slightly lighter version of ‘Mannequin’. Already I have been loving pairing these to together! FullSizeRender (82)

3.  Thirdly, I got the Stila Glitter & Glow Liquid Eyeshadow; A product I have been wanting to try for so long because it had been raved about so much! It is so pretty!

4. Another product I received that I have wanting to try for a while is the Gerard Cosmetics Slay All Day setting in spray in the flavour ‘peach’. A yummy smelling product that I can’t wait to put to the test!

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5. Another repurchased item is the Stila One Step Correct Skin Tone Correcting & Brightening Serum; I love this primer and I am excited to use it again!

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6. Also, I received the Anastasia Beverly Hills Dip Brow Pomade in the shade ‘Ash Brown’; I staple in my makeup bag… I’m on my third one!

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7. The makeup tool I was super excited to receive was my original hot pink Beauty Blender and Beauty Blender Cleanser. I already am in love/obsessed with it already! I wont be going back to normal sponges any time soon!

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8. From America my brother and sister-in-law got me two items from Sephora; The Winter Magic palette, and the Sugarcoated lipgloss collection. Both surprise presents that I was thrilled to receive!


9. In the sales I also purchased a few makeup gift sets; Firstly I got the Read my Lips colour riche lip kit from Loreal… it comes with a nude shade lip liner and lipstick that I look forward to using!


10. From the sale at boots I also got The Colour Edit gift set from French Connection. It contains two matte liquid lipsticks, as well as two lipglosses and 5 gorgeous nail polishes!


11. The final makeup gift set I got is the Millie Mackintosh Couture Beauty Ultimate Beauty Collection. It comes with lots of products; A bronzer, lip liner, eye pencil, lip gloss, eyeshadow palette, face illuminator and an eyebrow kit! I have heard a few reviews about the collection, and as a MIC fan I can’t wait to try all the products!



Let me know what makeup items you received for Christmas! I am looking forward to trying out all of my new products! I will be back tomorrow with a New Years themed post!

Thank you for reading,

Chloe x

Paul Smith Research.

Fashion, FCP

Welcome back to my blog! Just a quick one from me today; for my current project I need to collect some primary research about the brand ‘Paul Smith’. So, if anyone has a spare few minutes, please could you fill out my two short surveys ( I shall link them below). Thank you in advance! Any responses will be appreciated ❤️ I will be back soon with a new blog post !

Survey 1:

Survey 2:

Thanks for reading,

Chloe x



beauty, FCP

Welcome back to my blog! For today’s post I thought I would do a beauty related piece; it’s been a hot minute! So, if you want to know my (very simple) night time routine, then please keep on reading!

Step One:

The first step I take when getting ready for bed is to remove my makeup; my favourite step! There is no feeling like removing a full face of makeup after a long day. To remove my eye makeup I use the Nivea ‘Daily Essentials Double Effect Eye Makeup Remover’; a mouthful, but it is the BEST one I have found. I apply some to a cotton pad and simply wipe it over my eye and it takes off everything! Mascara, eyeliner, eyeshadow and even ABH Dipbrow Pomade which is waterproof! Then, I use the Garnier ‘Micellar Cleansing Water’, to remove my face makeup, again it is the best one I’ve used! A few cotton pads later and my face is makeup free! As a last step I use a makeup wipe (Nivea ‘Pure and Natural Cleansing Wipes’) to ensure my face is fully clean and fresh! Then onto the next step.



Step Two:

The next step is skincare; my routine is very basic! I use the Baby Dove ‘Sensitive Moisturizer’ ( as I have very sensitive skin, as sensitive as a babies LOL), and apply a small amount all over my face, its gentle but does the job! Then, I take a good old trusty product ( also for babies)… Sudocrem! I dab a little amount onto any blemishes or red areas I might have. I can’t remember where I first heard this trick from, but I do think it really works to reduce redness and dry up blemishes! Give it a try! Plus it is a very affordable skin care product. The last and most important step I take in my night time routine is to apply a generous amount of Vaseline to my lips. The only step I will NEVER miss. My lips get awfully dry if I don’t use lip balm everyday, so I always make sure, no matter how tired I am, that I apply Vaseline!


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And there it is! My very simple and affordable night time routine! I hope you enjoyed it and I will be back soon with another post! I am going to try & include more makeup/beauty related posts in the near future, so can your eyes peeled!

Thank you for reading,

Chloe x


beauty, Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my dislike for perfume advertisements in a hope that some of you reading also feel the same way. I’ll keep it short, but maybe not so sweet. I have a few reasons for my hate; number 1… the fact that the don’t make sense. Why is Julia Roberts walking through a party turning walls into diamonds? How is that selling the LancĂ´me perfume? It’s not. I understand  that perfume companies have to sell their product via celeb endorsement and an eye catching story line because we don’t have ‘smellavision’, but to me, they have nothing to do with perfume. I spend half my time wondering what the advert is persuading me to buy, and by the end of the ad, I would never of guessed that it would be perfume. Also, the clichĂŠ adverts annoy me; they play heavily on stereotypes of a couple, mainly the woman falling for the man because of his scent, or lots of women falling the man. Boring! So overdone… Do men really believe that will happen in real life? Another reason I hate perfume ads is the fact that they are so extravagant, for example the Miss Dior ad featuring Natalie Portman… it must have cost millions to make the advertisement. The ad sees the actress in many different settings, such as a beach, a lavish house and even Paris. Yet I still didn’t fully understand the message of the ad, or why it would persuade me to buy the perfume; mostly I just thought about how OTT it was. But, do these ads work? They must do! Not for me personally, but I can guarantee that for some people, the eccentric and confusing ads must be persuasive enough for them to buy the perfume, or at least go into Boots to smell it!

Overall, I just dislike the over the top and over done perfume ads that have nothing to do with perfume! My face is a constant eye roll emoji when they come on TV LOL. Let me know what you think of them!



Thank you for reading,

Chloe x



beauty, Makeup

Over the past few years the makeup industry has seen a dramatic growth in popularity. However, the large number of products now available to us is not the only thing that has grown, as the audience of which the products appeal to has also grown. Recently, the target market of the makeup industry has evidently vastly expanded, to a point where in fact there may no longer be a specific audience that makeup brands are aimed at. Popular and well-known names in the industry e.g. such as Mac, NYX and Maybelline are now using male makeup artists as their brand/campaign promoters, with many other brands such as Spectrum planning to do the same. So, with the great increase of male beauty gurus on YouTube, Instagram & now, in beauty campaigns, in addition to transgender stars, has the makeup industry truly been transformed? Are there now ‘new faces’ of beauty? I have researched both luxury and drug-store makeup brands to find out.

The first makeup campaign I looked at was Jeffree Star Cosmetics’ Christmas collection, which features the creator of the brand, Jeffree Star himself, as well as his friend & fellow YouTuber Nikita Dragun, who is a transgender woman. The former singer Jeffree Star has seen his brand boom over the past year and a half, particularly his Velour Liquid Lipsticks, which arguably started off one of the biggest makeup trends of 2016. In addition to his makeup collections popularity, he also has a YouTube following of over 3.5 million, highlighting what an influential role he has in the growing beauty community. His channel consists of makeup tutorials, reviews and ‘get ready with me’ videos, which also feature some of his friends that are also in the industry, such as MannyMUA, another male beauty guru, and Nikita Dragun. Nikita is very open on her Youtube channel about her transitional journey, sharing her own personal experiences throughout the process, including her operations etc. Assessing the images (below), the fact that Jeffree, Nikita and a male model are featured within the campaign suggests a new ideal that makeup is truly for anyone. Jeffree, through promotion of himself, his products, and his friends, has now developed a brand that caters for everyone, and that makeup has no gender. It is also clear, from his vast social media following, that millions of makeup enthusiasts agree with him. Related image

Maybelline, a world-wide popular drugstore brand, has also recently brought out a new campaign advertising their latest mascara, which features male beauty guru ‘MannyMUA’. Manny is another YouTube phenomenon, who has built up his subscribers to an impressive 2.2 million and growing. His feature highlights that drugstore brands are also willing to take risks in relation to promotion of their products by using non-traditional ambassadors such as male makeup artists. Additionally, NYX, another drugstore brand has also featured a male promotor; makeup guru Patrick Star within their campaigns that can be seen in their stores/branches. This consequently reinforces that men may be the new faces of beauty.Image result for manny mua maybelline

But, are there any campaigns using non-makeup artist males? I searched for a beauty advertisement that used more traditional non-famous male models for the promotion of makeup, and although they certainly seem less popular amongst makeup brands, I did find one from Anastasia Beverly Hills. This add features a male model with simplistic makeup, used mainly for cover up (e.g. foundation and concealer) rather than the intense makeup looks that can be seen in the previous campaigns. However, this add does prove that the makeup industry has expanded even more than first thought; to not only male makeup professionals, but also the average man in society too. Thus, this shows that as an industry, that includes both luxury and drugstore brands, makeup is constantly pushing boundaries and subverting stereotypes.Image result for anastasia beverly hills men

So, can it be concluded that men are indeed the new faces of beauty? I’ll leave that decision up to you. But, it is clear that there has been a clear shift in acceptance, as well as a shunning of stereotypes in the makeup industry that has been a long time coming. I can’t wait to see what one of the world’s fasting growing industries has to offer us next.

Let me know your opinion in the comments!

Thanks for reading,

Chloe x



Everyday makeup.


Welcome back to my blog! I hope everyone is having a great weekend! Today, I thought I would share with you my ‘go-to’ makeup look that I opt for on a daily basis. It is simple and quick to achieve, which is great for days where I am running late, but still want to look put together (basically everyday!). All product details will be listed below along with some pictures of this natural and glowing look! So, if you want to find out more, then please keep on reading!




Face: For the face I wanted to keep it as simple as possible, whilst still having some coverage, colour and of course, a glow.

  • LA Girl Pro Conceal – shade Green.
  • Collection Lasting Perfection Concealer – shade 1.
  • Rimmel London Stay Matte Powder – shade Transparent.
  • Kat Von D Shade and Light Palette – shades Subconscious and Shadowplay.
  • Bourjois Paris Bronzing Powder – shade 51.
  • Benefit Rockateur Blusher.
  • Mac Extra Dimension Skin Finish – shade Double Gleam.

Eyes: For the eyes I opted for a shimmery but natural look that would match perfectly with the dewiness of the skin, with minimal use of shadows in order to save time. I also attempted to make the brows look more natural rather than structured. I did this by using feathery strokes rather than sharp/ harsh ones, as well as making them thicker & lighter.  I love the way they turned out!

  • Anastasia Beverly Hills Dipbrow Pomade – shade Ash Brown.
  • Freedom Pro Conceal & Correct Palette – lightest shade for under the brows.
  • Mac Paint Pot – shade Soft Ochre.
  • Zoeva Cocoa Blend Palette – shade Bitter Start and Substitute for Love.
  • Loreal Paris individual eyeshadow – shade Wild Gold.
  • Benefit Roller Lash Mascara.
  • Maybelline Brow Drama – shade Medium Brown.
  • Mac Extra Dimension Skin Finish – Double Gleam ( for the inner eye corners).

Lips: For ease I chose to apply some of my Rosy Lips Vaseline; it provides a subtle hint of colour, whilst also moisturising the lips! Not to mention it can be easily reapplied throughout the day.

To finish, as always, I used a few sprays of my Urban Decay All Nighter Setting Spray, to make sure that my makeup stays on throughout the whole day!

So, that completes my natural everyday makeup look! I hope you enjoyed this beauty themed post! More to come soon.

Thanks for reading,

Chloe x