Paul Smith Research.

Fashion, FCP

Welcome back to my blog! Just a quick one from me today; for my current project I need to collect some primary research about the brand ‘Paul Smith’. So, if anyone has a spare few minutes, please could you fill out my two short surveys ( I shall link them below). Thank you in advance! Any responses will be appreciated ❤️ I will be back soon with a new blog post !

Survey 1: https://www.surveymonkey.com/r/RNJKTYC

Survey 2: https://www.surveymonkey.com/r/5TQN9PK

Thanks for reading,

Chloe x

 

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WHY I HATE PERFUME ADS.

beauty, Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my dislike for perfume advertisements in a hope that some of you reading also feel the same way. I’ll keep it short, but maybe not so sweet. I have a few reasons for my hate; number 1… the fact that the don’t make sense. Why is Julia Roberts walking through a party turning walls into diamonds? How is that selling the Lancôme perfume? It’s not. I understand  that perfume companies have to sell their product via celeb endorsement and an eye catching story line because we don’t have ‘smellavision’, but to me, they have nothing to do with perfume. I spend half my time wondering what the advert is persuading me to buy, and by the end of the ad, I would never of guessed that it would be perfume. Also, the cliché adverts annoy me; they play heavily on stereotypes of a couple, mainly the woman falling for the man because of his scent, or lots of women falling the man. Boring! So overdone… Do men really believe that will happen in real life? Another reason I hate perfume ads is the fact that they are so extravagant, for example the Miss Dior ad featuring Natalie Portman… it must have cost millions to make the advertisement. The ad sees the actress in many different settings, such as a beach, a lavish house and even Paris. Yet I still didn’t fully understand the message of the ad, or why it would persuade me to buy the perfume; mostly I just thought about how OTT it was. But, do these ads work? They must do! Not for me personally, but I can guarantee that for some people, the eccentric and confusing ads must be persuasive enough for them to buy the perfume, or at least go into Boots to smell it!

Overall, I just dislike the over the top and over done perfume ads that have nothing to do with perfume! My face is a constant eye roll emoji when they come on TV LOL. Let me know what you think of them!

 

 

Thank you for reading,

Chloe x

 

OF THE MINUTE.

Fashion, FCP

Welcome back to my blog! Can you believe it’s the 1st of December!? With another month done, I thought I would do another ‘Of the minute’ post on a trend I have noticed this past month. If you want to find out more, then please keep on reading!

* Disclaimer* this past month I have mainly seen a continuation of the trends from last month ( check out the post if you haven’t already).

Trend : Joggers

Started off by Kim K, the trend of wearing joggers for any occasion has really taken off this month. Whether you pair them with heels & a blazer, or with trainers& a hoodie, joggers are everywhere! They seem to come in every colour you can think of, with more popular ones being neutral/nude shades, such as taupe, cool grey/blue and camel. I have recently picked up a white pair of Carli Bybel x MissGuided joggers that I can’t wait to wear! Comfort and style… what more could you ask for?

Thanks for reading,

Chloe x

 

 

VOGUE: SEARCH AND FIND MISSION.

Fashion, FCP

Welcome back to my blog! For this post I thought I would share a mission I’ve had to complete recently… okay so I am making it sound a lot more exciting than it really is, and *spoiler alert* I’m not really a spy. BUT, I did have to search and find a past issue of vogue in the university library; not as easy as it sounds when you realise they stock every Vogue edition ever made (which I think is pretty cool, right?). The edition I had to retrieve and photograph was March 2015 UK Vogue, which featured a shoot entitled ‘New Nomad’. The editorial was the specific part of the magazine I needed to look at; previously we (students) had studied the shoot, describing, analysing and developing an opinion on it. My personal opinion on the images changed when taking a closer look at them; at first I thought they were all really random, mismatched and I didn’t understand the story behind them at all. After looking deeper, the concept made more sense; the model was the same in all of the pictures, a loud, fun, party girl, but she was lost, trying to fins herself by travelling on this Greek Island (Hydra). The intense visual contrast between her loud, bright, bold styling/clothes and accessories, and the beautiful, natural Island setting began to make sense, despite not being my personal taste. Below I have included some of the images from the Vogue issue; hopefully you will understand my interpretation of the photo shoot, let me know your thoughts/opinions on it!

 

 

Until next time…

Thanks for reading,

Chloe x

ERDEM X H&M COLLAB REVIEW.

Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my opinions, thoughts and overall judgement of the H&M collaboration with Erdem which was released last week (2nd of November). So, if you would like to find out more about what I think of the collection, then please keep on reading.

A little background info before we get onto the review; back in July H&M revealed that they would be collaborating with fashion designer Erdem Moralioglu. The label Erdem are known for their use of prints, rich fabrics and impressive craftsmanship, and are also a favourite designer of celebrities and even the Duchess of Cambridge. The launch of the 83 piece collection had been hyped up since its announcement; it had us all waiting in apprehension for the garments to be unveiled. In October we got a glimpse of the collection when the

November 2nd- the collection had gone live on H&M’s website at 9am. As predicted the site had crashed due to traffic, and so I couldn’t get onto the collections page (with it working properly) until later in the day, where all that was left in stock was a pair of men’s socks ( insert sad face emoji here). However I did get a chance to browse the collection during the morning, but the website itself wouldn’t allow me to click on any items, and with a little twitter search, it was clear that many people were having the same problem. This surprised me considering the hype and anticipation around the collections release, did they not plan well enough? Did they not expect the amount of online traffic they got? I cannot speak on the in-store experience as the H&M store near me did not stock the collection ( another sad face), however I can imagine it was very hectic. This can obviously be expected with any major fashion launch in the industry, so I wont be too harsh on H&M for that aspect of the review.

Onto the garments in the collection themselves… I won’t lie… I was underwhelmed! This is just my personal opinion on the pieces, but I thought that the theme of a large amount of them had been done before; aka floral prints, lace, bell sleeves etc. It didn’t overly excite me when I saw the garments on the websites page. When scrolling through there wasn’t anything that really stood out to me, or that I thought was new. So slight disappointment after so much hype. However, in relation to the designer everything was clearly on brand, I can appreciate the craftsmanship of all the pieces because everything did seem high quality. Additionally, I wasn’t sure what to make of the price point of the items within the collection; I know that when a high-street store collabs with amore high-end designer that the items will be more pricey than usual, but I think because I was underwhelmed with the clothing itself, paying near £100 for something seemed a lot to me. That being said, there were a few pieces I did like, and would of been tempted to purchase ( if the website had worked). One in particular was a men’s black hoodie which featured the floral print that was a constant pattern used throughout the collection. Reflecting on my thoughts on the collection now, I think that maybe I was harsh on the collection due to the fact that it is not my personal style, therefore I can understand why, from a different consumer POV, the collection would have been a ‘must’ to own.

To summarize, I feel that the theme of the collection ( romance, florals ect) wa son brand for the label Erdem, but perhaps ‘already done’ when it comes to high-street fashion. I can appreciate the craftsmanship element of the pieces themselves, but on a personal taste level, the clothing didn’t overly appeal to me. I did however really love the short film used as a promotion which helped to create a buzz around the collection in preparation for it’s release, but maybe too much ‘buzz’ for H&M to handle considering the website crashed.

I hope you enjoyed this slightly more critical blog post! Once again these are just my own opinions on topics within the fashion industry that I find of interest. Let me know if you liked the Erdem X H&M collaboration, and if you managed to get your hands on any of the pieces! Keep your eyes out for the next blog post coming soon!

 

Thanks for reading,

Chloe x

 

 

 

 

 

 

 

 

 

 

 

 

 

RED: THE COLOUR OF THE SEASON.

Fashion, FCP

Welcome back to my blog! Today’s post will be short, sweet, and all about the colour of the season…Red! Everyone knows red screams Christmas and is always a popular colour at this time of year, but now more than ever the colour has been absolutely everywhere! Not only is it the colour of the Christmas season, but its the colour of the A/W ’17 fashion season too! It seems like every high-street window/shop display I have seen over the past month or so features the colour red, specifically bright red. I am someone who personally loves more monotone colours when it comes to clothing, however I have actually been loving red as the trend colour for the season! Although I wouldn’t wear, for example, a full red suit, I think bold red accessories such as a bag or pair of red boots, really help to spice up a typically plain outfit; they add a pop of colour that makes you stand out from the crowd. Below I have included some images of the colour red in fashion at the minute, and believe me, I could have found thousands of examples! Let me know in the comments if you’re loving the colour too!

 

Thank you for reading,

Chloe x

Has Nike had it’s day?

Fashion, FCP

Welcome back to my blog! Today I thought I would share with you my thoughts on a topic that has been floating around the fashion world recently… has Nike had it’s day? If you are interested in hearing my own opinion on the brand, including my POV on their recent advertisement choices, then please keep on reading!

Recently I came across a piece on Business of Fashion entitled ‘Nike needs to address it’s growing product problem’; the article itself discussed the evident downfall of Nike’s popularity and sales (check out the piece to find out more!). I found the piece of personal interest and so, decided to explore a little further into the brand of recent. This led me to develop my own ideas/opinions which I have listed and discussed below.

  1. The increase of high-street/online active wear- Active wear style clothing is absolutely everywhere at the minute. I can’t walk to a lecture at uni without seeing at least one person with a pair of trainers on or a pair of side striped trousers! Therefore I think the accessibility of clothing that was once considered to be traditionally sportswear only (i.e. wearing them to play sport in or go to the gym), but now is worn on a general day-to-day basis may have affected the brand’s popularity; you can buy active looking clothing in any high-street store or online clothing site now, rather than brands such as Nike exclusively stocking it. For example, brands such as Pretty Little Thing and Missguided sell a wide range of clothing that is from the active wear trend at the minute, but for an affordable price. This is due to the fact that it is only used for costume effect rather than to be worn for practical reasons, where as Nike as a brand are evidently more focused on the performance side of sports and active wear and so, their stock has a higher price range because of this. Consequently, more people are buying the trend pieces from fashion clothing stores, rather than from established sportswear brands because they are only interested in the trend/look of the items. Therefore, this is one reason I feel like Nike are slipping off the radar… they can’t compete in the same game that the high-street stores can.

2. Advertising- I believe that Nike has missed the mark with their latest advertisement campaign which featured Bella Hadid as the model, and here is why… I personally see Nike as a strong athletic brand, therefore, it was confusing to me as to why they decided to choose a model rather than an actual athlete as a means of promotion. Obviously Bella Hadid is an extremely popular model in the industry at the minute, so from that POV it makes sense for any brand to want her as their campaign model… the difference being that a brand who knows their audience and knows their own brand story would be more selective rather than choosing the obvious ( ‘Bella Hadid is popular right now, let’s get her to model for us because then we will be popular as a result’ feels like their logic behind the choice). For me, I believe that in order to stand out from other brands who have also been using popular / well known models recently, such as Kendal Jenner, Gigi Hadid etc, that Nike could have used the campaign as an opportunity to promote an up and coming female athlete, rather than a model who doesn’t play sport when promoting a sportswear brand. To me, seeing a strong female athlete, such as Serena Williams, would have been a much more fitting choice; it would appeal to young girls, give them a role model to look up to, promote females in sport, improve the brand’s image and consequently boost sales and the popularity of the brand. This is one of my own reasons/ opinions as to why the brand hasn’t been as successful as they have been in previous years… because their advertising campaigns do not successfully represent them as the sportswear brand that they are.

3. Competition- I feel like Nike as a brand have not been keeping up with current fashion trends as well as their rival sportswear brands have been. For example, Reebok, Fila and Adidas are brands which I have been seeing a lot recently in regards to the current trends of the 90’s rival, as well as sports luxe and street style/urban wear, all of which are becoming increasingly more popular as the weeks go on. Nike however have made little attempt to alter/change/modify themselves as a brand in order to suit these trends, nor have I seen any new releases if items/garments that I feel fall under the different trend categories previously stated. Therefore I feel that this is another explanation as to why they might be slipping off the map… in comparison to their competitors, Nike aren’t impressing the public or appealing to them.

Overall, as much as the brand might no be as dominant as they have been in previous years, I don’t think that this is the downfall/end of the Nike. I personally like the brand and shop at Nike when looking for new gym wear, however I wouldn’t ever browse Nike for trend related clothing like I would at their competitor Adidas for example. Despite this I am intrigued to see what their future plans/ releases will be! I hope you enjoyed this slightly different blog post; I am cautious to post about my views on fashion related subjects, especially when they concern such a well known brand. However, I feel like it is important to express your own opinion and view points on what is going on in the industry! I hope I will continue to be confident in portraying my opinions in the future… keep a look out!

Thank you for reading,

Chloe x

 

FCP @ NTU.

FCP

Welcome back to my blog! For today’s post, as promised, I thought I would go into a little more detail about the course I am currently studying at University. The course is titled BA(hons) Fashion Communication and Promotion or FCP for short; which, as I have come to learn, means a degree in shopping to most of my elder relatives, but I can assure you its much more than that! (although a degree in shopping does sound right up my street!). To help describe what the course entails I have taken information from the Nottingham Trent University (NTU) course guide, along with my own personal interpretation/ understanding of what I will be learning, doing and achieving over the next few years, in addition to how it differs from other fashion related courses. So if you would like to find out more about FCP, then please keep on reading!

Fashion Communication and Promotion is fundamentally a creative course, which  mixes design and theory, and focuses on the visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer. This differs from other courses such as Fashion Marketing because we are focused on the story line of a product or brand, e.g. the lifestyle the brand wants the consumer to buy into, rather than looking at consumerism from a strategic point of view. However, there will definitely be some cross over points between the two separate but similar degrees over the coming years.

The course also aims for us to develop communication skills across a broad range of creative mixed media, this will include photography, styling, print and digital design etc. Which is one part of the course that I am very excited about; I am looking forward to expanding my repertoire of skills, taking a specific interest in improving my photography and computer/photoshop skills, as I have never previously had the chance to do so in the past, in addition to the fact that I think they will help to improve my blog! The skills we will learn can then be applied to different areas of the industry such as fashion media, PR, branding, advertising and trend forecasting ( another area I am definitely interested in).

Below are some of the key features specific to the FCP course at NTU that really stood out for me, ultimately aiding my decision to pick the university as my place of study for the next three years.

  • NTU is ranked in the top five best fashion schools in the UK, and 14th in the world. (The Business of Fashion’s Global Fashion School Ranking 2015).
  • Work on live projects and briefs with organisations from a range of market levels and sectors. This has recently included All Saints, Topshop, Stephen Jones Millinery, Unilever, and BMW.
  • Enter high-profile industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW!
  • Benefit from the experience of guest speakers and industry experts such as John Lyle from John Lyle Brand Experience, Sally Denton from The Trend Boutique, and legendary fashion writer Colin McDowell.
  • 98% of graduates are in employment or further study within six months of graduating. (DLHE Survey 2014-15)

Not to mention we also get to go on several international trips during the course, the first one being a 5 day study trip to New York… I can’t wait! Whilst we are there we also get to visit Manhattan’s FIT! Definitely look out for a blog post in the near future documenting my stay! More include a trip to Tokyo in the final year, as well as a European trip in the second year and visits to trade shows and events throughout the year! In addition to the study trips, there is also an exchange opportunity with FIT which as an FCP student we can apply to take part in… all very, very exciting stuff if you ask me!

I hope this blog post has helped you understand the FCP course more, and that it has given you an insight on the potential content that will be featured on my blog in the future! Below I have also included some pictures of our first group project of the year; the FCP treasure hunt. For this mini project we had to discover hidden treasures in Nottingham, such as little book shops, cafe’s and music venues. In our groups we then put the photographs into a collage choosing the ones we thought best represented the city as a whole. It was a fun task to get us into the swing of the course, meet new people and also get to know the city we will call home for the next few years a little better. Additionally, I also created an Instagram account which I uploaded the photos to, and will continue to document images for the rest of my course! ( chloeolivia_fcp). Let me know what your thoughts are about the course in the comments below… it feels good to be genuinely excited about learning again!

I hope everyone has a good weekend, and I shall be back soon with another blog post on my next project!

Thanks for reading,

Chloe X IMG_0477IMG_0367

Welcome back.

FCP

Welcome back to my blog… long time no see! Over the past few months I have been MIA from ‘FaceandFashion’ for a number of reasons; but mainly due to the lack of inspiration/personal motivation I had been feeling towards it/blogging. This, is something that I never wanted to happen. The first half of my blogging year I truly loved writing, posting, taking pictures, the whole concept of being a blogger and was dedicated to it. However, as the months passed I couldn’t shake the feeling that my blog was too ‘amateur’ for my liking, and with little knowledge/resources to help change this, I began to feel deflated before even really taking off. So, with this negative mind set, along with some personal set backs, my blog came to a dwindling halt. Which again, I find rather saddening / disappointing.

However… I am back! And here’s why…

Nearly two weeks ago now (it feels like 2 years ago!) I moved to university to study Fashion Communication and Promotion (it’s a mouthful I know).  I am planning on posting another blog post dedicated solely to explain what the course actually is, why I chose it etc. but for now I wanted to explain why by doing the course, it means I have started up ‘FaceandFashion’ again.

On the course, right from day one, it is strongly suggested that we, as FCP students, create a blog that we can use throughout the three years of study. Constantly updating it with each seminar we have, project we do, trip we go on, and finally, by the end of the course, our blog should be able to communicate to not only the lecturers, but potential employers, who we are as a brand. That is why I have decided to re-launch my blog now as I feel that with the right guidance, support and resources, not to mention the constant inspiration, I feel like my blog will finally be in the place I want it to be… and I couldn’t be more excited about that! As you may or may not have noticed, my blog has already changed slightly (title/colour scheme), and will probably continue to be updated throughout my time on the FCP course. However, I have made the decision to keep all my old posts prior to this one; not only will they help to show growth as I move through the course, but also I am still very proud of them!

With all that said, I shall be back soon, and shall also be uploading blog posts on a regular basis (I promise!) . These may include posts on my course,  but I will also still blog about fashion and makeup related content, as that is what I am most passionate about, and also, where it all began!. I am very excited about the future of this blog… ‘FaceandFashion’ is well and truly back!

Thank you for reading,

Chloe x

 

Everyday makeup.

Makeup

Welcome back to my blog! I hope everyone is having a great weekend! Today, I thought I would share with you my ‘go-to’ makeup look that I opt for on a daily basis. It is simple and quick to achieve, which is great for days where I am running late, but still want to look put together (basically everyday!). All product details will be listed below along with some pictures of this natural and glowing look! So, if you want to find out more, then please keep on reading!

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Face: For the face I wanted to keep it as simple as possible, whilst still having some coverage, colour and of course, a glow.

  • LA Girl Pro Conceal – shade Green.
  • Collection Lasting Perfection Concealer – shade 1.
  • Rimmel London Stay Matte Powder – shade Transparent.
  • Kat Von D Shade and Light Palette – shades Subconscious and Shadowplay.
  • Bourjois Paris Bronzing Powder – shade 51.
  • Benefit Rockateur Blusher.
  • Mac Extra Dimension Skin Finish – shade Double Gleam.

Eyes: For the eyes I opted for a shimmery but natural look that would match perfectly with the dewiness of the skin, with minimal use of shadows in order to save time. I also attempted to make the brows look more natural rather than structured. I did this by using feathery strokes rather than sharp/ harsh ones, as well as making them thicker & lighter.  I love the way they turned out!

  • Anastasia Beverly Hills Dipbrow Pomade – shade Ash Brown.
  • Freedom Pro Conceal & Correct Palette – lightest shade for under the brows.
  • Mac Paint Pot – shade Soft Ochre.
  • Zoeva Cocoa Blend Palette – shade Bitter Start and Substitute for Love.
  • Loreal Paris individual eyeshadow – shade Wild Gold.
  • Benefit Roller Lash Mascara.
  • Maybelline Brow Drama – shade Medium Brown.
  • Mac Extra Dimension Skin Finish – Double Gleam ( for the inner eye corners).

Lips: For ease I chose to apply some of my Rosy Lips Vaseline; it provides a subtle hint of colour, whilst also moisturising the lips! Not to mention it can be easily reapplied throughout the day.

To finish, as always, I used a few sprays of my Urban Decay All Nighter Setting Spray, to make sure that my makeup stays on throughout the whole day!

So, that completes my natural everyday makeup look! I hope you enjoyed this beauty themed post! More to come soon.

Thanks for reading,

Chloe x