Welcome back to my blog! For today’s post, as promised, I thought I would go into a little more detail about the course I am currently studying at University. The course is titled BA(hons) Fashion Communication and Promotion or FCP for short; which, as I have come to learn, means a degree in shopping to most of my elder relatives, but I can assure you its much more than that! (although a degree in shopping does sound right up my street!). To help describe what the course entails I have taken information from the Nottingham Trent University (NTU) course guide, along with my own personal interpretation/ understanding of what I will be learning, doing and achieving over the next few years, in addition to how it differs from other fashion related courses. So if you would like to find out more about FCP, then please keep on reading!
Fashion Communication and Promotion is fundamentally a creative course, which mixes design and theory, and focuses on the visual communication of brand, product and service in the global fashion industry; how the message and image of the fashion brand or product is best communicated to the consumer. This differs from other courses such as Fashion Marketing because we are focused on the story line of a product or brand, e.g. the lifestyle the brand wants the consumer to buy into, rather than looking at consumerism from a strategic point of view. However, there will definitely be some cross over points between the two separate but similar degrees over the coming years.
The course also aims for us to develop communication skills across a broad range of creative mixed media, this will include photography, styling, print and digital design etc. Which is one part of the course that I am very excited about; I am looking forward to expanding my repertoire of skills, taking a specific interest in improving my photography and computer/photoshop skills, as I have never previously had the chance to do so in the past, in addition to the fact that I think they will help to improve my blog! The skills we will learn can then be applied to different areas of the industry such as fashion media, PR, branding, advertising and trend forecasting ( another area I am definitely interested in).
Below are some of the key features specific to the FCP course at NTU that really stood out for me, ultimately aiding my decision to pick the university as my place of study for the next three years.
- NTU is ranked in the top five best fashion schools in the UK, and 14th in the world. (The Business of Fashion’s Global Fashion School Ranking 2015).
- Work on live projects and briefs with organisations from a range of market levels and sectors. This has recently included All Saints, Topshop, Stephen Jones Millinery, Unilever, and BMW.
- Enter high-profile industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW!
- Benefit from the experience of guest speakers and industry experts such as John Lyle from John Lyle Brand Experience, Sally Denton from The Trend Boutique, and legendary fashion writer Colin McDowell.
- 98% of graduates are in employment or further study within six months of graduating. (DLHE Survey 2014-15)
Not to mention we also get to go on several international trips during the course, the first one being a 5 day study trip to New York… I can’t wait! Whilst we are there we also get to visit Manhattan’s FIT! Definitely look out for a blog post in the near future documenting my stay! More include a trip to Tokyo in the final year, as well as a European trip in the second year and visits to trade shows and events throughout the year! In addition to the study trips, there is also an exchange opportunity with FIT which as an FCP student we can apply to take part in… all very, very exciting stuff if you ask me!
I hope this blog post has helped you understand the FCP course more, and that it has given you an insight on the potential content that will be featured on my blog in the future! Below I have also included some pictures of our first group project of the year; the FCP treasure hunt. For this mini project we had to discover hidden treasures in Nottingham, such as little book shops, cafe’s and music venues. In our groups we then put the photographs into a collage choosing the ones we thought best represented the city as a whole. It was a fun task to get us into the swing of the course, meet new people and also get to know the city we will call home for the next few years a little better. Additionally, I also created an Instagram account which I uploaded the photos to, and will continue to document images for the rest of my course! ( chloeolivia_fcp). Let me know what your thoughts are about the course in the comments below… it feels good to be genuinely excited about learning again!
I hope everyone has a good weekend, and I shall be back soon with another blog post on my next project!
Thanks for reading,