DOES THE FASHION INDUSTRY HAVE AN AFFECT ON MILLENNIALS MENTAL HEALTH/ THE WAY THEY VIEW THEIR BODIES?

Uncategorized, Fashion, FCP

Welcome back to my blog! Last week was Mental Health Awareness week, so I thought I would do a post which discusses the topic of mental health in relation to the fashion industry. It is important that we talk about mental health, not just during set dates, but all the time. It cannot be a taboo. Please keep on reading to find out my views on the proposed topic.

Yes. Yes is my answer to the title question. As a ‘millennial’ myself I do think the fashion industry has affected my mental health, particularly in regards to the way I view myself. The choosing of models not only by high-end brands for catwalks, but even down to online stores has a big impact on the way both young men & women view themselves. It is hard to feel good about yourself when you are constantly portrayed a body type that is different & ‘better’ to your own. I understand their are millennials with the body type that the fashion industry likes to use ( tall, slim, toned etc.), but not all of us look like this. So why should I have to view clothes on a body that looks different to mine, trying to imagine them on my body is a rather hard task at times. Therefore, this lack of diversity is what causes millennials to feel bad about themselves. It makes us lose confidence in our own appearance when the fashion industry is constantly displaying their idea of perfect. It’s hard not to look. It’s hard not to compare. Another reason for low-self esteem I find, is the terminology that the fashion industry likes to use when describing their models/ their clothing. An example of this would be the term ‘plus sized’. Why can’t clothes just be for everyone? Why do they have to be categorized? To force people to have to shop in different sections because of their body shape/size is an outrageous concept to me. No one should feel embarrassed or ashamed when buying clothes, online or in-store. Yet the fashion industry’s insistence on labelling is causing millennials yet again to feel bad about themselves. It makes you contemplate your self-worth; ‘am I not — enough to buy clothes from the ‘normal’ range?’.

Recently, whilst browsing the MissGuided website, I came across their ‘plus size’ model… I was shocked. The young female model in the photograph seemed to be a size 10/12. The same size as me. I would not consider myself to be ‘plus sized’, but after seeing this, maybe I am? This is what the fashion industry does. And it is not just female millennials. young men are represented in the fashion industry in a way that is so unrepresentative of society. Millennial men are presented constantly with models who have perfect muscular bodies, with abs and strong jawlines etc. Again I know some people do look like this. But, can you imagine the pressure if you don’t? It seems like that is almost an expectation of young men to have this type of body, because of the fashion industry’s choices. As a female I cannot speak from personal experience of how this would make millennial men feel, but I know I would feel immense pressure to get my body to look the same as the models you see wearing the clothes on online websites/ on catwalks. If my body didn’t look like that, I would feel badly about myself and my appearance, just the same as what young millennial women feel when they look at female models in the industry.  This pressure we feel to look a certain way can cause not only low self-confidence, but also it could cause millennials to develop problems with their relationship with food/eating disorders. A scary concept, but one that is very real in today’s society.

Airbrushing/ editing photos is another big issue. I see an image of a model wearing a bikini for example. No stretch marks. No cellulite. No hair. Once again this is so unrepresentative of young women in society. But, as a consumer looking at this image I wouldn’t think that. I just think about how I don’t look like the model, and how I should look like the model & what I should do to look like the model. Cellulite, stretch marks and hair are all perfectly natural & normal. They are nothing to be ashamed of, so why does the fashion industry insist on editing them out? We should be sending a message of self-love to young millennial women, not lying to them and showing them images that aren’t true/real. This frustrates me more than anything.

I would be more inclined to buy an outfit if I could relate to the model, wouldn’t you?

Personally, I have tried to disconnect the way I feel about myself to the way I view models when online shopping/ watching catwalk shows etc. As a young millennial woman I understand now that my body type/shape is okay even if it doesn’t look like the ones that are constantly shown to us by the fashion industry. I am healthy and happy, that’s what matters. But, like many others, I still have days of comparing myself to the tall, toned, slim models. The fashion industry is changing yes. With more diverse model body types being used in runway shows, and online websites (for example using non airbrushed images of models). But, to me this almost feels forced and un-genuine. The fashion industry knows that millennials are a big target consumer for them, they know that we want to see a greater representation of models, so that’s what they have started to give us. They still only represent a select few body types, such as slim or plus size. Nut there are so many shapes and sizes in between that go unrepresented.  I only hope that the industry does carry on changing & evolving into an industry that doesn’t affect young people’s mental and physical health.

Thank you for reading,

Chloe Payne.

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FCP PHOTOSHOOT.

Fashion, FCP, photography

Welcome back to my blog! For today’s post I thought I would share with you my recent photoshoot that I got to do on my fashion course at university! We had to plan & do a photoshoot with a professional photographer for our perfume project. Below I have laid out the steps that we ( my team & I) went through! I hope you enjoy this post 🙂

The first step we took after deciding our ideas for the shoot was to create moodboards to show the photographer what we were trying to achieve in the shoot. The moodboards included inspiration images from Pinterest etc. that we as a team liked & were inspired by. I created 12 moodboards separated by categories such as lighting, props & post-production. This step proved very helpful when communicating with the photographer.

We then met up as a group to buy the props/materials we needed for the shoot. This included acetate, paint, balloons & even lemons! We wanted to make sure we were prepared for the shoot so we didn’t waste time (as we only had an hour to get all of the shots) or look unprofessional. We also had a team meeting to finalise our ideas & to make sure everyone was clear about what their roles were in the shoot.

We also individually contacted & asked people to be models for the shoot; we needed one male & one female model. After some cancellations, in the end the models we chose were a great fit to the brand. I think that it worked out so well! Everything happens for a reason as they say.

Another step we took as well as creating the moodboards was to draw scamps / sketches of what we wanted our ideas for the photoshoot to look like. This step was a bit challenging as I don’t consider myself to be a very good drawer lol! But I tried my best to get the idea across, labelling helped! This step was very useful when we were in the shoot as it backed up our verbal ideas.

 

When we were in the shoot we had several shots we needed to get by the end. With this in mind, we tried to make optimum use of our time! The first set of photos we did were from a birds eye view perspective. We chose to do this idea first as we thought it would take the most time for the photographer to set up and so, we didn’t want to leave it for last/ for it to be rushed. The models laid on the floor with props around them, which changed depending on the model/ idea. These shots came out so well once we had everything in the correct position & the models feeling confident & relaxed! The next idea was using lighting; we used yellow & blue acetate to cover the usual lighting in order to change its colour. This looked great! The models stood back to back & did a mixture of poses. I think these shots were my favourite of the day; the lighting definitely takes them to a more professional level that we wouldn’t of been able to achieve ourselves. Next, we did singular headshots of the models with normal lighting. We are going to do a lot of work on post-production using these shots so we needed to keep them simple. The final shot we left till last because it involved painting the model’s hand; we didn’t want to make mess or have to worry about cleaning the paint off for another other shots after. This shot proved a little difficult to take as we wanted the hand to look a certain way, but after directing the model & working with the photographers we got the perfect shot! Below I have included some of my favourite shots from the photoshoot so you can get a better understanding of our ideas.

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Overall, I really enjoyed the photoshoot! I thought it was such great fun, but also made me feel like I was working on an industry level job! I personally felt that I played the role of creative director well, and it made me think about a possible career in the future! Also, I think our group was well prepared for the shoot which made everything run very smoothly & ensured that we got all the shots we needed in the hour!

The next stage is post-production!

I will do a follow up post with our final outcomes next week.

Thanks for reading,

Chloe x

THE MET GALA 2018: BEST AND WORST.

Fashion, FCP

Welcome back to my blog!  Today I thought I would share with my top hits and misses from the Met Gala 2018. This years theme was ‘Heavenly Bodies: Fashion and the Catholic Imagination’, and as always there was a combination of people who nailed the theme, and those who, well didn’t even try to. I am sure you have your favourites from the night, so let me know in the comments! Below I have included images to show you my favourite & least favourite looks, I hope you enjoy!

HITS:

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MISSES:

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Overall, my favourite look from the night would have to be Rihanna; she took the theme to the next level! Others I loved would have to be Blake Lively who looked AMAZING in her dress, as well as Chadwick Boseman who definitely was best dressed man for me. I did genuinely love all of the looks from the ‘HITS’ slideshow…they all killed it. For the ‘MISSES’ however, I have to say I am disappointed in what Kendall Jenner wore; a jumpsuit, really? The misses are really a mix of those who didn’t make an effort with the theme, and those who tried a little too hard…and it didn’t pay off (*cough* Sarah Jessica Parker*cough*). But these are just my own personal opinions of the looks form the night. I think there were so many amazing ones this year, I was blown away by a few! The level of craftsmanship that must have gone into so many of the outfits is truly incredible. My hat goes off to the designers & makers of the garments. Not to mention the makeup artists / hairstylists. My favourite face of the night has to go to Kim; you can’t deny she looked stunning.

That’s a wrap for this years Met Ball! I am already excited to see next years!

Thanks for reading,

Chloe x

KIM K VS. JEAN PAUL GAULTIER.

beauty, FCP

Welcome back to my blog! I hope everyone is having a great week! So, Kim K has just released her new fragrance… does it look familiar to anyone else? I took it upon myself to delve a little deeper into the matter. Please keep reading to find out more!

On April 30th at 12pm Kim K released her new fragrance ‘KKW BODY’. Leading up to it’s release, Kim posted a range of photos on social media that quite literally told us what the perfume would look like; ‘we made a mold of my body and made it a perfume bottle’. Immediately after seeing this post (of Kim K covered in clay), I asked myself, where have I seen this idea before? Of course! The famously recognisable Jean Paul Gaultier perfume/aftershave bottles! As you must already know, there is a vast range of fragrances by the designer all in the shape of the male/female torso. So, was Kim K inspired this? At first thought I couldn’t see how her fragrance could look any different from ones already on the market. Let’s face it, she wouldn’t have been the first person to copy the classic bottle shape from Jean Paul Gaultier, and she won’t be the last (examples below). I was intrigued.

On the day of the release Kim K revealed the bottle, and it was NOT what I had envisioned. In my head I pictured a transparent bottle (much like her previous perfume release for the crystals), that was slightly curvier than Jean Paul Gaultier bottles, but practically the same. I was wrong! The bottle looks as if it has been made out of stone or marble. It seems like it would feel heavy and so expensive. The bottles shape is a replica of Kim K’s body from her neck to her thighs, featuring her famous curves and small waist. After watching videos, the bottles packaging does seem to be unique; its kept in a box that opens/closes with a string. Also, the lid for the bottle isn’t the usual lid; you pull it off from the front, rather that pulling it off the top like a cap. Overall, it has to be said that although I haven’t seen it in person, the whole ensemble of the KKW BODY fragrance does look expensive. The concept behind the bottle aka the mold of  her own body, seems to be very fitting of the KKW brand. Would you expect anything less?

Initially, I did think that Kim must have copied Jean Paul Gaultier when I heard about the design of the fragrances bottle, however, after seeing the actual product it is clear hat the two are very different. Despite this, I do still believe that Kim (or her design team at KKW FRAGRANCE) would of been inspired by the bottle shaped like a body concept that is ‘owned’ by JPG.

Let me know what you think in the comments below. Did Kim copy Jean? Do you have the perfume? I really want to smell it for myself! Descriptions online don’t quite cut it when it comes to perfume. Someone really needs to invent virtual smelling LOL.

 

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I shall be back soon!

Thanks for reading,

Chloe x

TREND ALERT: CHUNKY TRAINERS.

Fashion, FCP

Welcome back to my blog! I hope everyone is having a great week so far! Today I’m here with another trend alert post, this time it’s all about chunky trainers! Balenciaga started off the trend with their version costing around £400, which has now (obviously) trickled down into high-street / online fashion stores! They are definitely a love/ hate item. At first I wasn’t so sure I could personally pull them off, but after seeing so many cool looks being worn with them I had to get a pair! It took me a while to find the right ones for me, as well as the fact that they were selling out everywhere quickly! I settled on a pair from Topshop that I have included an image of below, I can’t wait to style them! Missguided and Ego shoes also had some great pairs!

The chunky trainer trend definitely fits into the ‘dad’ trend that is popular at the minute. Another trend alert post featuring this trend will be up soon! Let me know what you think of the chunky trainer trend! Do you have a pair? Do you think they’re too much? I want to know! I’ll be back soon 🙂

Thanks for reading,

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Chloe x

AIR MAX DAY 2018.

Fashion, FCP, film, photography

Welcome back to my blog! Today, I thought I would share with you a piece of advertisement that I found visually appealing; the Nike Air Max Day 2018 campaign entitled ‘Turning Imagination into reality’. I came across the video when browsing the site ‘it’s Nice That’, which as you may or may not know, has a lot of visual and creative content. Therefore, for this to stand out and catch my eye above anything else I saw on the website is impressive in itself. The video is retro, but modern. Random, but somehow it still makes sense. It uses multimedia techniques, mixing post-production cartoon like animation with real life shots of the models and trainers. The campaign is fun, quirky and cool. As broad as that word may be, I think it does describe the campaign well. The old skool nature of the video element fits in with the current trend of 2018; retro camera apps, and ’90’s dad’ styling have become increasingly popular. The campaign also suits the consumer of the Air Max trainer; you can tell what sort of style & lifestyle someone who would buy the trainer would be. The video is very different from other Nike campaigns, such as the ‘Nothing beats a Londoner’ ad. This a is very focused around the fitness/sports side of Nike. I personally really like the visuals; the overall ad has very much inspired me when looking at outcomes during my current university project, specifically the post-production elements. The music laid on top of the video fits well as it grows with the imagery. The brand name can be seen constantly through out the video, but in different ways each time, cleverly done. Overall, I really like the piece by ManvsMachine for Nike Air Max day 2018; the mix of animation, typography, live action etc. is very stimulating and appealing to the eye. I will leave the link below so you can check it out for yourself and see what you make of it!

Thanks for reading,

Chloe x

 

TREND ALERT: CONTRAST STITCHING.

Fashion, FCP

Welcome back to my blog! I have been away on my holidaze for the past 2 weeks to (not so) sunny Portugal! I will do a blog post with pics from my trip soon! I am back today with another trend related post. This time the trend I have spotted is *drum roll* contrast stitching! I have seen this trend not only on the usual fashion clothing sites such as Misguided and Topshop, but I have seen A LOT of Instagram influencers rocking the contrast stitching look! I LOVE it! My personal fave is white denim with black contrast stitching & visa versa. I think it looks so cool… I am here for this trend! Below I have included some examples of pieces as well as some of my fave gals who have been slaying this trend! Let me know what you think; love? Hate? I hope you enjoyed this short post & I will be back soon!

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Thanks for reading,

Chloe x

LEAP- CREATIVE INDUSTRIES EXPO.

FCP

Welcome back to my blog! I hope everyone is having a great week! Today I thought I would tell you all about a creative expo I recently went to called ‘Leap’. It was the first one that NTU has ever put on for creative students! So, of course, I had to go! There were stalls of brands and also talks & presentations that you could go along to! Here is what I thought of the day…

There was a great atmosphere; it felt like a very positive place to be. We (my course friends & I) firstly signed up, and were given information about all the stalls that we could visit. There were some really big names there! After having our photo snapped, we headed to the expo. On the way we wrote our ‘creative dream/goal’ on a origami crane, and hung it up on the ‘Wish Wall’… the aim was to get as many creative peoples dreams up together & make a wall full of cranes! It not only looked colourful & eyecatching, but it was inspiring to read about everyone’s goals for the future!

It was time for the expo. We walked around the stalls until we found the ones that we were particularly interested in. These included; Skinny Dip London, New Look, Next, and a few more! Skinny Dip gave us some freebies which was so lovely, as well as the representative giving us lots of information & also answering all of our questions! I looooove Skinny Dip anyway, so seeing them there as a potential employer for the future rather than from a consumer point of view, was really amazing! Moreover, New Look & Next had great schemes for students to do work experience for one to a few weeks in summer! Something to look into that’s for sure! Big brand names to work with… the possibility to get experience for either on is very exciting to me!

I found the expo overall really enjoyable. There was a buzz of energy around the building, as creative students from the Uni chatted to different brands who had attended- which was great to see/ be a part of. Although I am only first year, and the expo was tailored more towards those in their final year looking for potential jobs/ placements, it was definitely a good hour or so. I am glad I went to experience it! I look forward to the next creative expo that NTU puts on, I’m sure it will be an even bigger success! I have included a few pics below.

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Thanks for reading,

Chloe x

TREND ALERT: GEN Z YELLOW.

Fashion, FCP

Welcome back to my blog! Quick trend related post today! Whilst scrolling through Instagram, I saw a post from VogueRunway that caught my attention; a picture of Yara Shahidi. She was wearing several shades of yellow ( I would call it mustard). The caption was ‘”Gen Z Yellow” is the new millennial pink’. Quite a big claim I thought! As a lover of pink, especially baby pink, and being a millennial myself, I was intrigued by their trend prediction! Especially considering how big pink as a trend has become recently. But if Vogue post about it, it must be a trend, right? I did a quick browse on Zara and Topshop, two popular & fashionable high street stores, to see what I could find. Although there wasn’t an overpowering amount of ‘Gen Z Yellow’ garments, sure enough, the trend has emerged in the ‘new in’ section! I was surprised that it had slipped under my fashion radar until now. Who knows, you might see me rocking a ‘Gen Z Yellow’ coloured dress this summer 😉 I have included some screenshots of the items I found! Let me know what you think of this new colour trend; love it? Hate it? I want to know!

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Thanks for reading,

Chloe x

THE TRUE COST.

Fashion, FCP, film, lifestyle

Welcome back to my blog! Today I thought I would share my thoughts on a documentary I recently watched entitled ‘The true cost’. It was a truly eye opening documentary about the clothes we wear, the people who make them and the impact they have on the world. If you want to find out my overall views on ‘The true cost’/what it taught me, then please keep on reading.

I am going to keep this blog post short because I feel like me explaining the documentary won’t have the same impact as watching it would. I will however reflect on how it made me feel:

Maybe before watching the documentary I had been a little naïve to wear my clothes wear being made. You see ‘Bangladesh’ written on the label of your new top and think nothing of it, right? Because or clothes being made in other countries has become the norm. Thinking about it, I don’t know if I have ever owned a piece of clothing made in the UK, not to my memory anyway. But seeing what the impact of fast fashion has had on those countries/ places was shocking. The wages the women in the factories get who make these clothes are nothing. They don’t even get a minimum wage. And if they try and set up unions to get better working & living conditions? They get attacked. Many women are forced to send their children away to live with relatives because they work such long hours to afford so little that they physically cannot look after them. And they can’t take them to the factories, although some do, because of the great risks to their health and wellbeing. They have no choice. How heart breaking. There have also been cases where the factories have literally collapsed and killed workers because they were so unsafe, fires in the factories are also common. Yet, the factory owners do not seem to care. Neither do the brands whose clothes are made in them. They believe it has nothing to do with them, because they do not own the factories themselves, they simply are paying the factory to make the goods. I thought this element was particularly sickening. They know what happens in the factories, yet they do nothing about it and just ignore it? As long as the clothes are made they couldn’t care less. I find this hard to swallow considering the fact that many of these fast fashion brands, such as H&M, MissGuided etc., promote feminism. But not treating the women who make the clothes that they sell fairly, not even giving them a minimum wage, doesn’t seem to fit the feminist ideology they claim to possess. This made me angry. But, I buy from these brands… so aren’t I just as bad? My morals and conscious were so confused at this point… and still are! I don’t know of a fashion brand that promotes trend oriented clothing, high-street or high-end, that doesn’t use factories in places such as Kanpur to make the clothes they sell. It seems to have just become a norm. What difference can I, a 19 year old from England, really make about this major flaw that the fashion industry has. Especially considering the rate at which fast fashion is growing. Change seems hopeless. I haven’t even begun to mention the effect that the fashion industry has had/ is having on the world. It is horrifying. Did you know that it is the second most damaging/polluting industry, second to the oil industry. Unbelievable right? Not only are the pesticides that are used to treat the plants, such as cotton, killing the soil, they are also killing people too. The amount of waste that the fashion industry produces is astounding. I haven’t ever really put much thought into wear clothes go after we have got our wear out of them. But after watching the documentary, I knew the answer… landfills. I always donate my clothing to charity. I thought that that was the best thing to do. But even donating it to charity doesn’t stop the waste; the left over clothes go, you guessed it, onto the landfill. So, not only are we destroying peoples lives, but we are destroying the world too. Yes, all of us. All of us who buy from these brands. Despite the overall doom and gloom vibe of the documentary ( and rightly so), there were a few positives; brands have been created such as ‘People Tree’ who promote a fair trade ideology, and there have been events like the green carpet challenge to promote a more eco-friendly fashion. But, overall there seemed to be a lot of made, compared to a little good.

We need to respect the land we call our home and stop killing it. We, as consumers, need to start asking ethical questions and not stop until change occurs. WE NEED TO CHANGE.

I feel like the documentary has given me a different outlook on the fashion industry, and has changes the way I feel towards it. It has also, along with my other recent watching and reading, inspired me to look to the future and think of what I might want to do as a career… fashion journalist? Interviewing and asking the hard hitting questions. Investigating and getting the answers. It sounds interesting to me!

Disclaimer- this post was written purely as a stream of consciousness, rather than being previously drafted out. I thought that this would achieve the best and most personal reaction to the documentary.

I highly recommend watching ‘The True Cost’ on Netflix; it’s only about an hour & a half, and is very informative.

Thanks for reading,

Chloe x