FCP, lifestyle

Welcome back to my blog! I am back with another London related post! I thought I would share with you some other non-fragrance related images from my trip, including food, general sights, and more food!

Whilst in Covent Garden I visited ‘By Chloe’, which is a vegan/veggie place that I have been dying to try even since I missed the chance to go in NY! Although it was very busy when I went, the food and aesthetic did not disappoint! I am hoping I get to go again soon in the not to distant future. I recommend going in the late afternoon 2-4ish as I went at 1 and the lunch-time madness was real LOL. Plus you don’t get allocated a table, so going with more than one other person (three of us) was a struggle because everyone wanted a seat at the same time! Fighting over chairs is not my style, so we were patient and luckily we got a table just before our food was ready! Lots of people used their coats/bags to reserve tables whilst they queued, something that I always find unfair/annoying. Fingers crossed by the next time I get to go, the teething pains have cleared up (it hasn’t been open long), and everything will run a bit smoother! But, like I said, the food was yummy! I had a Guac Burger, and a Blueberry & Matcha muffin. I want to try so much of the menu, so I NEED to go back! I loved the pink, white & black interior, accompanied by a neon avocado related sign and swinging chairs. The free water was also a nice touch! Let me know if you have been and what you thought of it!

Another place I had heard so much about was Ben’s Cookies, so, of course I HAD to try one! We stopped off at the little shop in Covent Garden before getting a Tube back to the Coach. OMG… it was AMAZING. I had the white chocolate chunk one (chips not chunks is there motto), and it was so yummy. So much thicker than a normal cookie; almost cake like. The white chocolate was immense, and all gooey/melted. There were so many to choose from, I could of eaten them all! Definitely recommend if you are looking for a sweet treat whilst your in Covent Garden!

I have also included a few photographs I took whilst we were walking around! And a couple of the hundred we took sat on a flowery bench in Covent Garden whilst lots of people walked past LOL. Did we have a photo-shoot? Yes. Did we care? No. Anything for that money shot 😉 I hope you like the pictures!

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I shall be back soon with a fragrance related post!

Thanks for reading,

Chloe x



documentary, FCP, film, lifestyle

Welcome back to my blog! Today I thought I would share with you 10 reasons why I love documentaries. I like to watch a wide variety of documentary ranging from fashion-based ones to prison related ones. Please keep on reading to find out my reasons! I have also recommended some of my favourite ones to watch below too.

  1. They are interesting – the good ones excite, anger, move, upset you. I can never not finish one once I have started it- like a good book.
  2. They are educational- you learn whilst you watch, helped by good presenters of documentaries, such as Louis Theroux and Reggie Yates.
  3. They make me feel like I am doing something- I feel like I have accomplished more in my day when I have watched a documentary, when in reality I am just watching a different form of TV.
  4. They are an excellent talking point- They can start debates, generate good conversations and help back up your argument. Sometimes it is good to talk about something that is a little deeper than gossip (but that is important too of course).
  5. They make a good change to usual Netflix binging habits- not saying there is anything wrong with watching sitcoms etc., just that it is good to change it up once in a while.
  6. They are insightful – you learn things from documentaries about places, people etc., that you would probably never know otherwise. This can be inspiring.
  7. They make you think- they are definitely food for thought and can change your opinion or strengthen one you already had about the world we live in.
  8. They help to put your own life into perspective- the world is bigger than your bedroom; there are bigger problems out there than your own (not that your own problems are any less important or valid).
  9. They give you depth and breadth of knowledge- you can never know or learn too much.
  10. They’re fun! I enjoy watching them!

Overall I find watching documentaries to be very interesting, engaging and educational. I love finding out about new ones I haven’t watched before, and very much enjoy getting stuck into new series’. A few of the ones I recommend include; Reggie Yates Extreme Russia, Reggie Yates Extreme South Africa, Reggie Yates UK, Trevor McDonald Inside Death Row, and all of Louis Theroux’s documentaries (available on Netflix). I have also recently done two blog posts on fashion related documentaries (House of Z and The True Cost) that you should check out if you’re interested in the industry. On my watch list for the future are Stacey Dooley’s documentaries; I have heard great things about them! Let me know if there are anymore I should watch!

Thanks for reading,

Chloe x



FCP, Music

Welcome back to my blog! Today is a quick post about Drake’s ‘God’s Plan’ music video, which I am sure you have all heard about/watched by now! And if not, check it out! Drake’s music video budget for his latest song was nearly one million dollars ($996,000 I believe). Clearly, a lot of money. The rapper posted an Instagram picture not long before the video was released with the caption ‘The most important thing I have done in my career’, which of course, left people with high expectations of the video, as well as causing even more hype around it. We were eager to see what Drake had done with his massive budget. And, were we expecting the result he delivered? Well I certainly wasn’t! But I definitely loved it. Drake, throughout the video, donated all of the money to people in need. This ranged from donating money to a school, paying for students scholarships, helping families out and buying people cars. These selfless acts were truly heart warming to watch; the video shows peoples reaction to receiving the money (varied amounts). It was a surprise to all of them! I particularly liked the clip which shows Miami Senior High School receive their donation of £25,000 in addition to new uniforms, because of the priceless reaction of all the students. They are so overwhelmed and happy! And clearly are very excited to get to meet Drake. I don’t know how I would react if I turned around and saw Drake stood there with a giant cheque! The donations show a kind side to the rapper; he is giving back & helping others who need it… a quality that not everyone, especially in the music industry, possesses.

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Thank you for reading,

Chloe x


Fashion, FCP, film, lifestyle

Welcome back to my blog! Today I thought I would share my thoughts on a documentary I recently watched entitled ‘The true cost’. It was a truly eye opening documentary about the clothes we wear, the people who make them and the impact they have on the world. If you want to find out my overall views on ‘The true cost’/what it taught me, then please keep on reading.

I am going to keep this blog post short because I feel like me explaining the documentary won’t have the same impact as watching it would. I will however reflect on how it made me feel:

Maybe before watching the documentary I had been a little naïve to wear my clothes wear being made. You see ‘Bangladesh’ written on the label of your new top and think nothing of it, right? Because or clothes being made in other countries has become the norm. Thinking about it, I don’t know if I have ever owned a piece of clothing made in the UK, not to my memory anyway. But seeing what the impact of fast fashion has had on those countries/ places was shocking. The wages the women in the factories get who make these clothes are nothing. They don’t even get a minimum wage. And if they try and set up unions to get better working & living conditions? They get attacked. Many women are forced to send their children away to live with relatives because they work such long hours to afford so little that they physically cannot look after them. And they can’t take them to the factories, although some do, because of the great risks to their health and wellbeing. They have no choice. How heart breaking. There have also been cases where the factories have literally collapsed and killed workers because they were so unsafe, fires in the factories are also common. Yet, the factory owners do not seem to care. Neither do the brands whose clothes are made in them. They believe it has nothing to do with them, because they do not own the factories themselves, they simply are paying the factory to make the goods. I thought this element was particularly sickening. They know what happens in the factories, yet they do nothing about it and just ignore it? As long as the clothes are made they couldn’t care less. I find this hard to swallow considering the fact that many of these fast fashion brands, such as H&M, MissGuided etc., promote feminism. But not treating the women who make the clothes that they sell fairly, not even giving them a minimum wage, doesn’t seem to fit the feminist ideology they claim to possess. This made me angry. But, I buy from these brands… so aren’t I just as bad? My morals and conscious were so confused at this point… and still are! I don’t know of a fashion brand that promotes trend oriented clothing, high-street or high-end, that doesn’t use factories in places such as Kanpur to make the clothes they sell. It seems to have just become a norm. What difference can I, a 19 year old from England, really make about this major flaw that the fashion industry has. Especially considering the rate at which fast fashion is growing. Change seems hopeless. I haven’t even begun to mention the effect that the fashion industry has had/ is having on the world. It is horrifying. Did you know that it is the second most damaging/polluting industry, second to the oil industry. Unbelievable right? Not only are the pesticides that are used to treat the plants, such as cotton, killing the soil, they are also killing people too. The amount of waste that the fashion industry produces is astounding. I haven’t ever really put much thought into wear clothes go after we have got our wear out of them. But after watching the documentary, I knew the answer… landfills. I always donate my clothing to charity. I thought that that was the best thing to do. But even donating it to charity doesn’t stop the waste; the left over clothes go, you guessed it, onto the landfill. So, not only are we destroying peoples lives, but we are destroying the world too. Yes, all of us. All of us who buy from these brands. Despite the overall doom and gloom vibe of the documentary ( and rightly so), there were a few positives; brands have been created such as ‘People Tree’ who promote a fair trade ideology, and there have been events like the green carpet challenge to promote a more eco-friendly fashion. But, overall there seemed to be a lot of made, compared to a little good.

We need to respect the land we call our home and stop killing it. We, as consumers, need to start asking ethical questions and not stop until change occurs. WE NEED TO CHANGE.

I feel like the documentary has given me a different outlook on the fashion industry, and has changes the way I feel towards it. It has also, along with my other recent watching and reading, inspired me to look to the future and think of what I might want to do as a career… fashion journalist? Interviewing and asking the hard hitting questions. Investigating and getting the answers. It sounds interesting to me!

Disclaimer- this post was written purely as a stream of consciousness, rather than being previously drafted out. I thought that this would achieve the best and most personal reaction to the documentary.

I highly recommend watching ‘The True Cost’ on Netflix; it’s only about an hour & a half, and is very informative.

Thanks for reading,

Chloe x



Book, FCP

Welcome back to my blog! I hop everyone is having a lovely weekend! Today is another book related post, this time I will be talking about ‘How to tell your story so the world listens’ the first book from the DO/STORY series by Bobette Buster. Bobette is a story consultant, lecturer and screenwriter who works with and teaches at major studios, such as Disney. The book shares tools and principles, from the world’s best storytellers, that you can apply to your own stories. So, if you want to find out what I learnt from the book, then please keep on reading!

The 10 principles of storytelling:

  1. Tell your story as if you’re telling it to a friend.
  2. Set the GPS.
  3. Action!
  4. Juxtapose.
  5. Gleaming detail.
  6. Hand over the spark.
  7. Be vulnerable.
  8. Tune in to your sense memory.
  9. Bring yourself.
  10. Let go.

What I learnt from the book:

  • Stories are the fire we carry to each other.
  • Everyone has a story to tell. And everyone can appreciate a good story well told.
  • Through the act of telling and hearing stories we become inspired.
  • The power of storytelling can be lethal.
  • Immediacy has caused people to be less curious about discovering the world, at least in any depth.
  • The full power of storytelling- it’s contextual beauty and majestic ability to move us- is on the wave.
  • The better informed a child is about their family story, the stronger a child’s sense of control over his life.
  • We have now entered a new age- Content Creation.
  • No story can succeed without a proper understanding of context.
  • Stories help us to know how to feel and how to understand the world around us.
  • All good stories possess structure. They have a beginning, middle and end.
  • Stories must answer fundamental questions; who, what, where, when, why and how.
  • We are all in he midst of a great story.
  • Through stories our true character is revealed.
  • Walking helps to generate ideas.
  • Enlighten your audience. Move them to take action.
  • To make a story unforgettable, you need to find that one image that connects with the audience- can elevate a story from good to great.
  • Listen to what the story is telling you.
  • What is the truth within your story that you want to tell?
  • Don’t overthink it.
  • The more ordinary the detail, the more extraordinary the truth is revealed.
  • Don’t qualify, justify or explain… simply tell the story.
  • Stories are always about transformation.
  • We are always sharing a threshold moment.
  • The central desire of anyone listening to story is that they want to be moved.
  • Make an emotional connection.
  • Make the story personal.
  • All great stories possess a moment of conscious choice and deliberation.
  • We can never get enough of the stories that we love.
  • Story behind the story.
  • Tuning into your story is your power.
  • evoking a sense memory can create a strong and lasting bond with the listener.
  • Telling a story can be a healing act.
  • We are all seeking emotional clarity when we tell a story.
  • Three exercises: 1) Where the major event occurred 2) Share a personal story-vulnerable and deeply personal 3) Write about someone who changed your life.
  • We all need to change.
  • We discover who we are through storytelling.
  • Stories are like the baton handed over in a relay team, only they are passed from one generation to the next.
  • Stories provide psychological preparation for life’s inevitable struggles.
  • Never ever give in.
  • Stories, when told well and acted upon by one generation, ignite the next generation to greatness.
  • What all great stories have in common is a journey whose conclusion seems uncertain. And they are about courage.
  • Storytelling is native to us all.
  • Someone is telling a story all the time.
  • It is necessary for us to harness our own stories and tell them well.
  • In the end all you have is your story. Tell us your story. Do.

Overall, I found this book very inspiring and useful; I think it will help me in the future, uni and beyond, for example when doing public speaking. I feel as though ‘How to tell stories so people will listen’ has taught me just that; I know/have learnt the skills I need, I now need to apply them to my own story telling. It was also a very easy read, with just the right amount of information/ advice. I would strongly suggest reading this book!

I will be back soon with a documentary related review.

Thanks for reading,

Chloe x


Book, FCP

Welcome back to my blog! Today I thought I would share, as the title suggests, what I learnt from reading the book ‘Damn good advice (for people with talent)’ by George Lois, an advertising guru. If you want to find out more, than please can keep on reading!

Disclaimer – everything below is either a direct quote from the book, or I have paraphrased it.

  1. You are who you are and be damn proud it.
  2. Be true to yourself and you’ll ring true to the world.
  3. Follow your bliss. That which you love, you must spend your life doing, as passionately and as perfectly as your heart, mind, and instincts allow.
  4. Better to be reckless than careful. Better to be bold than safe.
  5. Nothing is as exciting as an idea.
  6. If you don’t burn out at the end each day, you’re a bum!
  7. To be a master communicator, words and images must catch people’s eyes, penetrate their minds, warm their hearts, and cause them to act!
  8. Always go for The Big Idea.
  9. If you can’t express your thinking concisely and surprisingly- and literally communicate it visually in a nanosecond- it’s not a Big Idea.
  10. Think long. Write short.
  11. Without a creative idea in your head, the computer is a mindless speed machine.
  12. You can’t run until you can walk.
  13. Solution to each problem or challenge should begin with a blank canvas and an open mind.
  14. Trends are traps.
  15. A new direction is the only direction.
  16. Go out into the world and sail the ocean blue and live a life of discovery.
  17. Anyone who instinctively feels the way to go is against a conservative, indoctrinated society and bucks the trend who understands the zeitgeist of the time- cultural provocateur.
  18. Great advertising can perform a marketing miracle!
  19. Getting a Big Idea is not an act of inspiration, but rather one of discovery.
  20. A creative thinker must be fearless.
  21. Onwards and upwards, and never give your failures a second thought.
  22. Creativity is the ultimate adrenaline rush.
  23. You must take risk- but know when to stop.
  24. Trust your gut.
  25. Always work with the most talented, innovative mind available. Hopefully… that’s you.
  26. Be confident of your own, edgy, solo talented.
  27. Being careful in creativity is synonymous with doing uninspired work.
  28. No matter what field you’re in, identify the revolutionary leaders, and create for those who have the capacity to thrill your Big Ideas.
  29. Working hard and doing great work is as imperative as breathing.
  30. Creating great work warms the heart and enriches the soul.
  31. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.
  32. Always sell your work, not merely with total confidence, but with the confidence of a ten million dollar jewel thief.
  33. No matter what kind of work you’re in, do it fast, on-time and do it perfectly.
  34. “When I hear a man preach, I like to see him act as if he were fighting bees.”
  35. Tear doubts to shreds.
  36. Don’t ever, knowingly, work for bad people.
  37. You must decide your own fate and what you produce.
  38. Think on your feet, make things happen, impress clients not only with your work, but with your hustle, desire, and chutzpah!
  39. Great creativity should stun, as modern art was supposed to shock.
  40. You must continuously feed the inner beat that sparks and inspires.
  41. Use your creativity to stand up for our heroes, and protect your culture against the villains.
  42. Stand up and speak out! Live, and work, as truthfully, and creatively and as outspokenly as you can.
  43. Do the right thing so you can be proud of yourself.
  44. When you got it- flaunt it!
  45. Behave like a professional with dignity and self-discipline.
  46. Hop out of bed each day thrilled about the prospects of doing great work.
  47. If you can’t draw, make it a daily project and learn.
  48. Don’t let your tormentors distract you from your destiny.
  49. Surroundings should relate to who you are, what you love, and to what you deem important in life.
  50. Recognise your mentors- speak passionately about your mentors.
  51. Happy people work harder. Work should ennoble, not kill, the human spirit.
  52. The courage to create only superb work, through thick and thin, and fight to protect it at all cost, is not generated in the head… it coms from your very heart and soul.

Overall, I found that the book had a rather ego-centric tone, but, who can blame him (George Lois) when he has been so successful. I guess using constant examples of his own work did aid his advice. Despite the tone, I did find it to be motivating; as you can read from the points above, his points did have a ‘straight-to-the-point’ approach, which apparently worked on me! I feel determined to do well, not that I didn’t before, but I think the advice have pushed me to make the most of each day & really strive for my dreams. I think the biggest tip I took from the book, one that I am sure everyone has heard but is still so poignant, is to spend your life doing something that makes you happy and that you love to do. I think everyone should follow that piece of advice.

I shall be back again soon with another book related post!

Thank you for reading,

Chloe x


Fashion, FCP, film

Welcome back to my blog! Today I thought I would share with you my views on the ‘House of Z’ Netflix documentary. It follows fashion designer Zac Posen through his rise and fall, and poses the question… will he, or won’t he continue? Please keep on reading to find out more!House_of_Z_3

The documentary started with Zac Posen’s background history; a look into his life before he became a famous name. His family were strong, close and creative, and consisted of his mother, father and older sister. Zac grew up in Soho, surrounded by a creative and art based community, inspired particularly by his father who was a realist painter, who used fabrics in his work. This brief family history gave us as an audience an insight to what life was like at home before the fame; his parents were always supportive of his dreams. Through school Zac felt as if he didn’t fit in, something I think everyone could relate to. It wasn’t until he went to high school that he starting thriving. He found other outsiders including models, actors, artists etc. The time he spent at high school was fulfilling and inspiring, which consequently led him to begin to make dresses. A fashion designer was born. The journey from not fitting in at school, to going on to achieving great things as a teen, such as interning for Nicole Miller, was a journey that as an audience, we felt proud to see. And his success and triumph would only continue further.

His friends said that Zac was always stitching something, constantly drawing fashion illustrations, and experimenting with how he personally dressed. He was extravagant, for example he dressed as a Pope for graduation. At this point I think everyone knew he was destined for something more. After graduating, Zac moved to London to attend Central Saint Martins University; the best fashion school in the world. From this point on his name became known, and his popularity grew. He began making dresses for his friends, such as a pink silk dress, which got him attention. This led to models like Naomi Campbell wanting to wear his designs. As an audience it is clear that his time spent at the school, although it was cut short as he left early, really helped Zac blossom ad find himself creatively.

Posen then moved home to start a fashion house of his own. He kept the ‘House of Z’ tight knit to begin with; his mother and sister and a few employees making up the team. Everything was done from his family house, even down to casting the models, some of whom were famous. It was clear at this point in the documentary that word had gotten out about the young designer, the hype had begun to build around his name, and everyone wanted to be apart of it. And so, his first catwalk show débuted in February 2002… and it was a hit! The success led to sales, which led to funds, which enabled him to move the house out of his home and into a bigger space. The future looked exciting. The hype continued, with actresses beginning to ask to wear his dresses/designs at awards; his name was getting bigger by the day. In particular, Vogue magazine loved him, and he became known as the ‘Vogue baby’. Everything seemed to be going so well for Zac; it was clear for us as an audience that this meant a downfall was on the horizon. untitled (54)

We were right. Zac began to go out a lot, and it seemed as if he was loving the attention & limelight that had so quickly been thrust upon him. People began to question him and his talent. As an audience I think that his critics were harsh; he was already an eccentric character before the fame, a young talented man enjoying life. I think people felt threatened or envious of the success he had at the young age he was.

With Sean (Diddy) Combs investing in the house, the production of the catwalk shows elevated. The buzz and energy around the shows grew, and so did the number of people working for the house. This meant a lot of opinions, voices, personalities, talents etc.. Additionally, the expectations for each new collection to out do the last were high; all eyes were on Zac Posen. Pressure built up which in turn caused the fashion designer to lose his creative voice. The thing that once made him so great. This led to the house having to shrink their ambitions; for example Zac did a collaboration line with Target. As an audience this was unexpected as the brand previously had strived for luxury, and were now at supermarket level? It was clear that things were not looking so good for Zac at this point in the documentary.

Cracks began to show within the once close relationship that Zac had had with his family; specifically his sister. The arguments and creative disagreements foreshadowed later events. This was rather sad to watch as an audience, but it did highlight the risk of going into business, of any type, with family. Fashion week came about, usually a successful point in the fashion calendar for Zac…not this time. The ‘House of Z’ were stuck with a bad time slot. This reinforced the fact that Zac was falling. The decline in buzz around the house meant that the clothing wasn’t getting the editorial it used to. This pushed Zac to make a dramatic decision; move to Paris. The team became exhausted. The decision seemed naïve of him as he knew that there were many big names in Paris that he could not compete with. This forced Zac to push himself, arguably too far. His collection was deemed as ‘too much’. The critical reviews poured in, stating that he had tried to be too creative and make statements that were unnecessarily big. The collection did not possess the Zac Posen swagger that he was once famous for. As an audience this was quite sad to watch; it was clear Zac was trying so hard to stay on top, but ultimately he had tried too hard and lost himself in the process.

Zac had finally fallen. The anger, frustration, upset etc. that he felt he projected onto his sister, which in turn, caused her to leave ‘House of Z’. This was the start of a quick decline for not only the house but Zac himself. It had become too personal for everyone to take. Investors brought in managers, and team walked out. Zac began to crumble internally; he lost weight, became depressed, he was scared about the future of the house he had worked so hard to create. This part was particularly heart wrenching for an audience; we had seen him go through this journey, and we didn’t want this to be the end of ‘House of Z’. But, he was vulnerable and alone. What would or could he do?

In anticipation we watched to see if Zac Posen would rise once more, and (spoiler alert) he did. With the help of Jillian Sinel who became president of House of Z, and a small team, Zac embarked on a come back. He was revived. Zac became what he once was; a builder of fabric, focusing on form, cuts, lines on the body and most importantly, draping. All the making of each garment made for Zac’s comeback catwalk show was sewn in their own studio. I think keeping everything small and amongst trusted & talented people was the best choice Zac could have made. For the show, 10 years after his first, Zac designed 25 pieces. This was a risk in itself because 25 is half the usual number of pieces expected in a show. But, the smaller number meant that there could be more emphasis on the quality of the pieces, as well as creating a more intimate and focused show. I think that this again was the best choice for Zac, especially considering how OTT he had gone in the past; it was good to strip it back and focus on the craft. The show would have one grand gesture, a stand out piece; a teal green dress.

The pressure was on. Zac was terrified of what the industry reaction would be to his come back collection. His creative process had to been questioned at every turn. The night of the show came…would it be a success? It was! As an audience we feel relieved for Zac, and proud that he overcame every set back & was back on top again. After the show, the company made money which meant they were able to expand. Zac’s personal success grew as well; he became a star of the program ‘Project Runway’. It was nice to see this for him; as an audience we have made a connection with Zac by this point, and feel happy that he is happy.

The company became a labour of love.

The experience overall was an amazing education for Zac, and he learnt that appreciating family is so important. A lesson that I think we can all take away from the documentary.

In conclusion, I really enjoyed watching the documentary on Zac Posen an the ‘House of Z. It was the first time I have sat and voluntarily watched a fashion based documentary, and I think after the success of this one, I will be doing it again! Since watching, I have noticed Zac Posen’s name pop up in the fashion world; for example, he recently designed a beautiful maroon coloured draped gown, that Miley Cyrus wore at the Grammy’s. Not to mention the incredible light up dress he designed for Clare Danes for the Met Gala 2016. It was stunning. I couldn’t be happier that Zac Posen is still thriving, he deserves it! I recommend giving this documentary a watch, although you might not need to after the amount of detail I wrote this in… I got carried away!untitled (55)Miley-Cyrus-Wearing-Red-Gown-Grammys-2018

I will be back soon with another Netflix documentary review, so keep a look out!

Thanks for reading ( well done if you made it to the end lol).

Chloe x



Fashion, FCP, lifestyle

Welcome back to my blog! For today’s post I thought I would do a brand focus  piece on a brand I have recently discovered/ been introduced to; L.L. Bean. So, if you would like to find out more about the brand, including my thoughts & views on them… which takes me down a philosophical road I was not expecting to go down, then please keep on reading!

Over the Christmas holidays my brother & sister-in-law mentioned a brand to me whilst we were chatting about my fashion based university course (how it was going, what I had been doing etc.). The brand they had told be about was called ‘L.L. Bean’; I had never heard of them before, but as my brother and sister-in-law told me what they knew, I thought I would find out more myself, and turn it into a blog post!

They told me that they had started to use the L.L. Bean not so long ago; it is a brand that promotes sustainable clothing, rather than fast fashion, in order to help the environment by cutting down on waste. I thought that this seemed like a really clever idea, to put it simply. They also mentioned that the company had a guarantee policy that if, for example one of their item’s that you have purchased develops a hole, then you can send it back and they will fix it/ replace it, another idea that seems very forward thinking. Their items are intended to last a lifetime, in a hope that people stop constantly rebuying clothes that are low in quality, & cheap, and so if they rip etc., would simply be thrown away, which leads to excessive waste. This all sounded really innovative and astoundingly positive to me so far.

The brand however appeal to a certain type of person, such as my brother and sister-in-law, whom are not so much interested in trend focused clothing, but more so sustainable long-lasting items that are suited to an outdoor based lifestyle. Whereas taking someone like myself for example, like many people in the fashion industry of today, I am more so interested in the here and now fashion; high-street stores that can offer me an affordable and quick fix for a high-end inspired piece, or a trend I know will only last for a season. Is this bad of me? I never thought about the consequences that these fast fashion stores, such as MissGuided, Primark etc., have on the world/environment. Should I start buying clothing with a different ideology? An investment that will last a lifetime, rather than something that will last 2 months. Hmmm. The L.L. Bean pieces are more expensive initially, but ultimately you would be saving money in the long term because you wouldn’t have to ever repurchase the item. Which makes a lot of sense economically.

Maybe the future of fashion should take a page out of L.L.Bean’s book, but how? The world of fashion is so fast paced, constantly changing, how would an ideology like that of L.L. Bean’s work? Of course the fast fashion isn’t appealing to everyone, but neither is non-trend focused clothing. It seems as if I have opened a can of worms here… I can’t stop thinking about possible solutions to this predicament! Be sure to let me know what you think about the brand if you have heard about them before/ bought from them, I would love to know!

Overall, I think that the brand’s idea of lifetime guarantee on clothing is great. And that more brands should be doing the same thing. It has also made me think on a personal level about my shopping habits in relation to buying clothes from shops with at a low price, with a low quality, and little information about where the clothing itself has actually come from/ been made/ been made by! Food for thought that is for sure. Who knew one clothing brand could make me reflect on myself and the world so much!

I will be back soon with some very exciting news!

As always,

Thank you for reading,

Chloe x


beauty, Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my dislike for perfume advertisements in a hope that some of you reading also feel the same way. I’ll keep it short, but maybe not so sweet. I have a few reasons for my hate; number 1… the fact that the don’t make sense. Why is Julia Roberts walking through a party turning walls into diamonds? How is that selling the Lancôme perfume? It’s not. I understand  that perfume companies have to sell their product via celeb endorsement and an eye catching story line because we don’t have ‘smellavision’, but to me, they have nothing to do with perfume. I spend half my time wondering what the advert is persuading me to buy, and by the end of the ad, I would never of guessed that it would be perfume. Also, the cliché adverts annoy me; they play heavily on stereotypes of a couple, mainly the woman falling for the man because of his scent, or lots of women falling the man. Boring! So overdone… Do men really believe that will happen in real life? Another reason I hate perfume ads is the fact that they are so extravagant, for example the Miss Dior ad featuring Natalie Portman… it must have cost millions to make the advertisement. The ad sees the actress in many different settings, such as a beach, a lavish house and even Paris. Yet I still didn’t fully understand the message of the ad, or why it would persuade me to buy the perfume; mostly I just thought about how OTT it was. But, do these ads work? They must do! Not for me personally, but I can guarantee that for some people, the eccentric and confusing ads must be persuasive enough for them to buy the perfume, or at least go into Boots to smell it!

Overall, I just dislike the over the top and over done perfume ads that have nothing to do with perfume! My face is a constant eye roll emoji when they come on TV LOL. Let me know what you think of them!



Thank you for reading,

Chloe x


My love/hate relationship with Victoria’s Secret.

Fashion, FCP

Welcome back to my blog! As you have probably guessed by the title, this blog post will be all about my love/hate relationship with Victoria’s Secret, focusing mainly on the Catwalk Show that took place a few weeks ago, and aired last night. If you want to fins out more about my mixed view on the brand and it’s event, then please keep on reading.

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VS Catwalk Show 2017


First, a little bit of background about the annual Victoria’s Secret Fashion show; it is large scale event, costing an estimated $12 million, where Victoria’s Secret models such as Adriana Lima & Candice Swanepoel, walk the runway in VS underwear, often with extravagant props, for example the famous angel wings. Another added element to the show is the famous singers/musicians, who perform whilst the models are walking, in the past examples include Taylor Swift, Bruno Mars and The Weeknd; this year Harry Styles performed on the runway. The hype around the show both before through the models own YouTube Channels, social media etc., and after is unbelievable; the show’s highest viewing is 9,700,000… an insane number if you ask me! So what are my personal thoughts about the show? Let’s start off with the positives…

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Jasmine Tookes


The craftsmanship behind the catwalk show has to be acknowledged and applauded; the level of detail that goes into each look is extremely impressive. The time & effort it must take to sew each Swarovski crystal on to each bra, every feather on to each pair of wings, even the set up the of the stage itself is overwhelming, and there definitely has to be a level of aesthetic appreciation, even if you don’t like the show itself.  Additionally, the work behind the event, specifically the ideas/concepts, are also well thought out and well achieved in my opinion; they have a theme and they go for it, which as an audience is captivating. Another positive about the show is the fact that it has a high level of ethnic diversity; the models are from every continent of the world (apart from Antarctica). In contrast to other brands who have only recently started to use models that have varied skin tones and ethnicities, VS began doing this a number of years ago, and continue to do so with each show that passes. Therefore, his allows me to think that as a brand they are genuinely diverse, rather than that they have simply joined the ‘band wagon’ due to pressure from the media, other brands, society etc. I understand that the overall concept of the show is a ‘fantasy’, which is further reinforced by the ‘fantasy bra’; an expensive one-off piece that one model per annual show gets to wear, these have been known to cost millions. The model’s themselves are clearly stunning, with amazing bodies, which thus ends up creating a fantasy like effect; they are meant to be ‘angels’ after all. However, I feel like this is wear the problem with the show begins…

I can appreciate the beauty of the models undoubtedly, and the hard work they put in to get the bodies they have, BUT, there is NO variation between the models on stage. Each one has to fall within a certain waist measurement, height etc. This is clearly not a representation of real life. Yes, there are women that look like the models in the world, who have slim figures, but there are also shorter girls, curvier girls etc. Therefore, I feel that as a watcher of the VS catwalk show, they are showing an idealised body shape that is simply unobtainable; as a young female I find it disheartening that I don’t look like they do in underwear. But, like I said I can appreciate their beauty. This is where the controversy lies; they are meant to be fantasy-like rather than obtainable goals. This to me almost suggests they are ‘higher’/ more prestigious than us ‘average’ (completely not average, absolutely amazing in own right) girls, and that we should look at them in awe. Would it not be better to change and have a variety of different body shapes on the catwalk? It might take away from their fantasy element, which they are so clearly hanging on to, but, would it not appeal to more people as a result? I think it would! Why do they have a variety of skin tones on the catwalk, but not a variety of body types? This suggests to me that they are only diverse to a certain extent. I feel as though that this year in particular VS missed a huge opportunity to change and update their mantra; they could of had a fully diverse range of models who have different skin tones, as well as different body shapes and sizes. But they stuck to their usually and expected body shape. This surprised me, especially considering the ever-growing popularity and acknowledgement that ‘plus size’ models are receiving right now, for example, I believe that Ashley Graham would have been a perfect choice to walk in the show. Why did they miss this? Was it because they thought the fantasy of the models would be taken away if they had a more varied and diverse casting? If they do decide to change for next year’s

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Ashley Graham

show, personally, I think this will be too late; it will feel forced and insincere. But we shall see if this time next year if anything has changed. I believe that their failure to adapt to society’s new and improved beauty standard ideologies is a main reason for their fall in sales prices over the past years. Why won’t they change? That’s the big question. So many more girls would look at the models as similar to themselves, not as an out of reach ‘goal’ that only highlights one body type; it would prove to the world that everyBODY is beautiful. Why would they not want to promote that message?



Overall, it cannot be denied that there is an extreme level of craftsmanship, artistry and hard work that goes into the Victoria’s Secret fashion shows, however, it feels to me that the fantasy concept is now outdated; they need a update… Yesterday. Let me know what your views are on the VS show, do you love it ? Or do you hate it? I’ll be back soon with a trend related post, keep your eyes peeled!

Thanks for reading,

Chloe x