IMITATION IN THE FASHION INDUSTRY; HOW DO BRANDS GET AWAY WITH IT?

Fashion, FCP

Welcome back to my blog. Today I thought I would do a post on imitation/copying in the fashion industry, discussing my views on the topic. If you want to find out what I think, then please keep on reading!

The inspiration behind me writing this post was from a recent project at university, where we were advised to take inspiration from other brands in order to create our own. But that’s all it was-inspiration. So, where is the line between being inspired by someone else’s work, to straight up copying it without giving credit? Recently, I have seen an ever-growing amount of brands who seem to be copying others. These have been drawn to my attention from my own discoveries, as well as an account on Instagram called ‘Diet Prada’. The account, for those who don’t know, focuses on exposing fashion brands that seem to have taken a little too much inspiration from others; whether it be a photo shoot or the product itself. They compare the ‘original’ to the imitation. I find it rather interesting to see how many brands openly copy others. Obviously they would never admit to doing so, but I think that it is strange that they think no one will notice that they have done so.  They may admit to ‘taking inspiration’ from another designer or photographer etc., but I am unsure how similar two things can be before a line has to be drawn. However, despite this I do think that some cases of ‘copying’ are a lot worse than others; I believe that it is worse for well established high-end brands to openly rip off independent designers for example, in comparison to a low-end/high-street brand such as PrettyLittleThing, to mimic a big named brand, like they did with Kanye West’s collection. My reasoning is because the target consumer for brands like Missguided etc. will be worlds apart from that of the original product/piece by the high-end brand like Gucci. Therefore, there is no competition between the two in terms of sales; aka Missguided won’t be stealing customers from Gucci because they are targeted at two very different audiences. High-street brands make trends more accessible to younger people/people with a lower income than someone who shops at high-end stores. Is it right for them to copy the high-end brand and sell it for a fraction of the cost? No. I don’t believe that it is. But at the same time I don’t think that taking inspiration from bigger more expensive to buy brand is as bad as when I high-end copies the work of an independent designer/photographer/stylist etc. Their name isn’t established. They aren’t well-known. They don’t have the big budgets/income to take legal action if they were copied. I have seen it so many times where even university students’ work has been stolen by established brands/ other designers, slightly altered and then passed off as their own. I don’t understand it! How don’t they feel guilty for doing this? The small/ independent designers may be trying to get their name & their work out there, how are they meant to do this successfully if their work is being stolen & used without their permission or knowledge? Moreover, I definitely disagree with ‘fakes’, such as when market stalls sell fake versions of handbags, makeup etc.. Inspiration is okay, but physically copying the brands pattern, logo, name; that isn’t. ESPECIALLY when it comes to beauty products because you never know what ingredients are in the fake versions, for example some may be harmful& consumers won’t know.

Overall, I do think there is an arguable line between brands taking inspiration from other brands or designers, but where that line actually sits in the industry is questionable.

Let me know what you think on the topic! It would be good to here more opinions than just my own.

Thanks for reading,

Chlöe x

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TREND ALERT: CHUNKY TRAINERS.

Fashion, FCP

Welcome back to my blog! I hope everyone is having a great week so far! Today I’m here with another trend alert post, this time it’s all about chunky trainers! Balenciaga started off the trend with their version costing around £400, which has now (obviously) trickled down into high-street / online fashion stores! They are definitely a love/ hate item. At first I wasn’t so sure I could personally pull them off, but after seeing so many cool looks being worn with them I had to get a pair! It took me a while to find the right ones for me, as well as the fact that they were selling out everywhere quickly! I settled on a pair from Topshop that I have included an image of below, I can’t wait to style them! Missguided and Ego shoes also had some great pairs!

The chunky trainer trend definitely fits into the ‘dad’ trend that is popular at the minute. Another trend alert post featuring this trend will be up soon! Let me know what you think of the chunky trainer trend! Do you have a pair? Do you think they’re too much? I want to know! I’ll be back soon 🙂

Thanks for reading,

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Chloe x

TREND ALERT: CONTRAST STITCHING.

Fashion, FCP

Welcome back to my blog! I have been away on my holidaze for the past 2 weeks to (not so) sunny Portugal! I will do a blog post with pics from my trip soon! I am back today with another trend related post. This time the trend I have spotted is *drum roll* contrast stitching! I have seen this trend not only on the usual fashion clothing sites such as Misguided and Topshop, but I have seen A LOT of Instagram influencers rocking the contrast stitching look! I LOVE it! My personal fave is white denim with black contrast stitching & visa versa. I think it looks so cool… I am here for this trend! Below I have included some examples of pieces as well as some of my fave gals who have been slaying this trend! Let me know what you think; love? Hate? I hope you enjoyed this short post & I will be back soon!

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Thanks for reading,

Chloe x

TREND ALERT: GEN Z YELLOW.

Fashion, FCP

Welcome back to my blog! Quick trend related post today! Whilst scrolling through Instagram, I saw a post from VogueRunway that caught my attention; a picture of Yara Shahidi. She was wearing several shades of yellow ( I would call it mustard). The caption was ‘”Gen Z Yellow” is the new millennial pink’. Quite a big claim I thought! As a lover of pink, especially baby pink, and being a millennial myself, I was intrigued by their trend prediction! Especially considering how big pink as a trend has become recently. But if Vogue post about it, it must be a trend, right? I did a quick browse on Zara and Topshop, two popular & fashionable high street stores, to see what I could find. Although there wasn’t an overpowering amount of ‘Gen Z Yellow’ garments, sure enough, the trend has emerged in the ‘new in’ section! I was surprised that it had slipped under my fashion radar until now. Who knows, you might see me rocking a ‘Gen Z Yellow’ coloured dress this summer 😉 I have included some screenshots of the items I found! Let me know what you think of this new colour trend; love it? Hate it? I want to know!

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Thanks for reading,

Chloe x

TOP 5 PARTY PICKS.

Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my ‘top 5 party picks’ for this Christmas/ New year party season! I have trolled the online shops( definitely not complaining!) for my favourite outfit choices, from dresses to jumpsuits, sequins to velvet! So, if you want to find out what I picked, and where from, then please keep on reading!

  1. My first choice is this silver chainmail halter neck shift dress from Topshop, which retails at £69. I am loving the chainmail trend which is everywhere at the minute! I think this dress would be a real stand out piece, perfect for NYE! I would personally style it with strappy heels, and hoop earrings, it would be such a look!

http://www.topshop.com/en/tsuk/product/chainmail-halter-neck-shift-dress-7142127?bi=0&ps=20&Ntt=chainmail

topshop

2. For my next option I chose a white tassel halter neck body con dress from PLT. This dress is only £35, which I think is an affordable option for this part season! I am obsessed with tassels recently, and although this dress comes in several different colours, I think the colour white adds a Christmassy element… you’ll look like an angel/ snow flake! I would pair this piece with some simple Perspex strappy heels; I would want all the attention to be on the tassels!

https://www.prettylittlething.com/white-tassel-detail-halterneck-bodycon-dress.html

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3. For my third choice I picked a jumpsuit… as soon as I saw this piece on the MissGuided website I fell in love! And what could be better? It was half price in the sale! This cobalt blue twist bandeau jumpsuit looks simply amazing on the model, and would be perfect for a work Christmas party! If you want something less stand out it also comes in black, but I personally love the colour of the blue option! I would accessorize with diamante earrings and heels! Love!

https://www.missguided.co.uk/blue-twist-front-bandeau-jumpsuit-10063677

Blue Twist Front Bandeau Jumpsuit

4. For my 4th choice I went for a wine coloured wrap sequin dress, again from MissGuided. I feel that this piece would be perfect for an extra kinda look on a Christmas night out! The sequins scream holiday glam, whilst the plunge neck line makes it a really sexy number! This dress retails for £25, which I think makes it a perfect option for this party season! I would wear this piece with silver accessories as I think it would compliment the deep red colour perfectly.

https://www.missguided.co.uk/red-sequin-strappy-twist-cami-dress-10072437#

 

red-sequin-strappy-cami-dress

5. For my final choice I went with this show stopper piece… you can never have too many sequins, right? This high neck long sleeved body con dress from Motel ( on ASOS) is £60 which I think is amazing considering the level of detail and craftsmanship of this piece! It is a mix of black and midnight blue iridescent sequins, which looks stunning on the model & would look amazing when the sequins hit the lights! The high neck adds a conservative element, which contrasts with the short length & backless element… making it a winning dress in my opinion! I think this piece with some stilettos would be killer! Perfect for a NYE night out!

http://www.asos.com/motel/motel-high-neck-bodycon-dress-in-sequin/prd/8787127?clr=black&SearchQuery=high%20neck%20sequin%20dress&gridcolumn=4&gridrow=3&gridsize=4&pge=1&pgesize=72&totalstyles=50

 

motel

 

 

I hope you enjoyed this party themed blog post! I certainly enjoyed searching for these pieces, and it has definitely made me even more excited that we are in full swing party season! I hope everyone is having a great time celebrating; look fabulous and stay safe!

Another blog post will be coming soon! As always…

Thank you for reading,

Chloe x

 

RED: THE COLOUR OF THE SEASON.

Fashion, FCP

Welcome back to my blog! Today’s post will be short, sweet, and all about the colour of the season…Red! Everyone knows red screams Christmas and is always a popular colour at this time of year, but now more than ever the colour has been absolutely everywhere! Not only is it the colour of the Christmas season, but its the colour of the A/W ’17 fashion season too! It seems like every high-street window/shop display I have seen over the past month or so features the colour red, specifically bright red. I am someone who personally loves more monotone colours when it comes to clothing, however I have actually been loving red as the trend colour for the season! Although I wouldn’t wear, for example, a full red suit, I think bold red accessories such as a bag or pair of red boots, really help to spice up a typically plain outfit; they add a pop of colour that makes you stand out from the crowd. Below I have included some images of the colour red in fashion at the minute, and believe me, I could have found thousands of examples! Let me know in the comments if you’re loving the colour too!

 

Thank you for reading,

Chloe x

OF THE MINUTE.

Fashion, FCP

Welcome back to my blog! Today I thought I would share with you a concept I created a few months ago whilst putting together my Fashion Communication portfolio; ‘Of the Minute’. My idea for this is to make it a reoccurring post which will feature different things I think are ‘Of the Minute’, these may include for example, brands of the minute, trends of the minute, fashion icons of the minute etc. For the first instalment below I have decided to focus on a few current and popular trends (of the minute) that I have noticed this past month of October. If you want to find out what they are, then please keep on reading!

  1. The Slogan/Branded t-shirt – Gucci started this trend off a few months ago with there iconic branded t-shirt (see picture), and ever since the popularity of the trend has continued to grow with online shops such as Missguided, as well as high-street retailers like Topshop bringing an abundance of options out. Personally I have boarded the slogan tee trend; I think they can be such as staple piece to an outfit that can be dressed down with trainers or dressed up with a blazer & heels. Speaking as someone who can’t afford the Gucci original, I’m here for the high-street’s alternatives!

imagesFTM5MWTTmatches-logo-print-cotton-t-shirtTS04M32MWHT_Zoom_F_1TS26N44MECR_Large_F_1images665LL022

 

2. Sports Luxe/ Trainers/ Stripes- This trend is absolutely everywhere at the minute. I don’t think I can walk anywhere for 5 minutes without seeing someone with trousers that have a stripe down them ( myself included). Sports Luxe as a trend has been apparent for a while now, but with the re introduction/take on Adidas’ OG stripe the hype over the trend has reached new levels. And I am obsessed. Every online website I look on has sold out of there version of the trend, whether it be a smart trousers, a pair of joggers or even as simple as a pair of leggings. But I am determined to find more side striped items… before the trend dies that is. Trainers it seems have also had a comeback this past month or so with brands releasing new styles, as well as reviving the old classics, such as the Nike Air Max 97’s. Easy to wear, comfy and fashionable… what more could you want?

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3. Fur- Another big trend I have noticed recently since the weather has been getting colder is the emergence of fur jackets ( faux of course). With brand such as Zara releasing surprisingly affordable options, in addition to the more expensive versions from other brands, I feel like it is definitely the coat trend of the season. Additionally, a new take on the traditional fur jacket that have spotted recently has been the ‘teddy bear’ style of fur. Front runners of the trend seem to be Urban Outfitters and Missguided, as well as multiple Depop sellers copying the style. I need one in my life ASAP!

 

 

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4. 90’s revival- The last trend for this addition of ‘Of the Minute’ I had to mention is the 90’d revival trend. One key item that has been incredibly popular recently has to be the hoop earring; whether they’re big or small, gold or silver, it seems that everyone owns a pair! Once again, myself included. At first I was sceptical about the trend, but now I literally wear mine with everything… hoodie? Hoops. Dress? Hoops. Pyjamas? Hoops. It’s safe to say I’m addicted. Another element of the 90’s trend I have noticed whilst browsing online is square neck and halter neck comeback. A popular trend in previous years that has once again starting to reappear; one that I shall have to keep my eye on other the next few months. But I predict it will be a big one!

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Look out for the next instalment of ‘Of the Minute’!

Thank you for reading,

Chloe x

Has Nike had it’s day?

Fashion, FCP

Welcome back to my blog! Today I thought I would share with you my thoughts on a topic that has been floating around the fashion world recently… has Nike had it’s day? If you are interested in hearing my own opinion on the brand, including my POV on their recent advertisement choices, then please keep on reading!

Recently I came across a piece on Business of Fashion entitled ‘Nike needs to address it’s growing product problem’; the article itself discussed the evident downfall of Nike’s popularity and sales (check out the piece to find out more!). I found the piece of personal interest and so, decided to explore a little further into the brand of recent. This led me to develop my own ideas/opinions which I have listed and discussed below.

  1. The increase of high-street/online active wear- Active wear style clothing is absolutely everywhere at the minute. I can’t walk to a lecture at uni without seeing at least one person with a pair of trainers on or a pair of side striped trousers! Therefore I think the accessibility of clothing that was once considered to be traditionally sportswear only (i.e. wearing them to play sport in or go to the gym), but now is worn on a general day-to-day basis may have affected the brand’s popularity; you can buy active looking clothing in any high-street store or online clothing site now, rather than brands such as Nike exclusively stocking it. For example, brands such as Pretty Little Thing and Missguided sell a wide range of clothing that is from the active wear trend at the minute, but for an affordable price. This is due to the fact that it is only used for costume effect rather than to be worn for practical reasons, where as Nike as a brand are evidently more focused on the performance side of sports and active wear and so, their stock has a higher price range because of this. Consequently, more people are buying the trend pieces from fashion clothing stores, rather than from established sportswear brands because they are only interested in the trend/look of the items. Therefore, this is one reason I feel like Nike are slipping off the radar… they can’t compete in the same game that the high-street stores can.

2. Advertising- I believe that Nike has missed the mark with their latest advertisement campaign which featured Bella Hadid as the model, and here is why… I personally see Nike as a strong athletic brand, therefore, it was confusing to me as to why they decided to choose a model rather than an actual athlete as a means of promotion. Obviously Bella Hadid is an extremely popular model in the industry at the minute, so from that POV it makes sense for any brand to want her as their campaign model… the difference being that a brand who knows their audience and knows their own brand story would be more selective rather than choosing the obvious ( ‘Bella Hadid is popular right now, let’s get her to model for us because then we will be popular as a result’ feels like their logic behind the choice). For me, I believe that in order to stand out from other brands who have also been using popular / well known models recently, such as Kendal Jenner, Gigi Hadid etc, that Nike could have used the campaign as an opportunity to promote an up and coming female athlete, rather than a model who doesn’t play sport when promoting a sportswear brand. To me, seeing a strong female athlete, such as Serena Williams, would have been a much more fitting choice; it would appeal to young girls, give them a role model to look up to, promote females in sport, improve the brand’s image and consequently boost sales and the popularity of the brand. This is one of my own reasons/ opinions as to why the brand hasn’t been as successful as they have been in previous years… because their advertising campaigns do not successfully represent them as the sportswear brand that they are.

3. Competition- I feel like Nike as a brand have not been keeping up with current fashion trends as well as their rival sportswear brands have been. For example, Reebok, Fila and Adidas are brands which I have been seeing a lot recently in regards to the current trends of the 90’s rival, as well as sports luxe and street style/urban wear, all of which are becoming increasingly more popular as the weeks go on. Nike however have made little attempt to alter/change/modify themselves as a brand in order to suit these trends, nor have I seen any new releases if items/garments that I feel fall under the different trend categories previously stated. Therefore I feel that this is another explanation as to why they might be slipping off the map… in comparison to their competitors, Nike aren’t impressing the public or appealing to them.

Overall, as much as the brand might no be as dominant as they have been in previous years, I don’t think that this is the downfall/end of the Nike. I personally like the brand and shop at Nike when looking for new gym wear, however I wouldn’t ever browse Nike for trend related clothing like I would at their competitor Adidas for example. Despite this I am intrigued to see what their future plans/ releases will be! I hope you enjoyed this slightly different blog post; I am cautious to post about my views on fashion related subjects, especially when they concern such a well known brand. However, I feel like it is important to express your own opinion and view points on what is going on in the industry! I hope I will continue to be confident in portraying my opinions in the future… keep a look out!

Thank you for reading,

Chloe x

 

Project Pink: Text Edit.

FCP

Welcome back to my blog! Today’s post will be the final instalment of the ‘Project Pink’ segment . This post will depict our final challenge in relation to colour; taking the images from the photo-shoot ( check out my first pink related blog post for more info) and editing them using text. For the brief, we had four different text types we had to apply to four photos, these included; an article, graffiti, an album cover and a promotional campaign (two positive and two negative interpretations). We had free run of what the text could say, how long it could be, whether it was satirical or humorous etc. Basically there was no right or wrong approach! Below I thought I would share with you some of my draft ideas, and also my final 4 designs for the brief. So, if you want to see the end results then please keep on reading!

  1. Article- for this text type we had to add a critical piece of text to one of our images, such as a subtitle for a newspaper article. I decided to use one of the photographs I originally planned to delete; the image of my model staring out into the distance I thought was ruined by a ‘Premier Inn’ sign that could be seen. I FullSizeRender (72)thought about attempting to crop out the purple branded board, and using the image for another text type. However, I tried to think outside of the box an push myself to have a different perspective, one that was more creative than straightforward thinking. So, with that in mind I added a tag line/article sub heading to the image (below), in order to turn the photograph into something that deeper than a girl in a pretty dress. IMG_0671

 

 

2. Graffiti- For this text type I immediately started drawing words, phrases, messages etc. over one of the photographs by using the editor on the Instagram story. I am not at all experienced with photo-shop like other members of my course are, so I opted for Instagram as an alternative after remembering they had different types of ink styles such as a graffiti can one, that was perfect for this text type. I played around with a few ideas until I settled on the one below. This is my favourite edit out of the four as I think it has a strong message, as well as a strong and realistic visual appeal that is pretty self explanatory.

 

 

 

3. Album Cover- For this text type, I thought straight to my boyfriend’s band ‘Roberto Flamingo’ for inspo. I asked him for a list of there songs I could use that would match well with a photograph I had already selected. I then decided to again think out of the box a little, and choose to experiment with materials. Rather than writing straight onto the paper, or printing on top of it, I decided to use tape and stuck it straight over the image. I think this made the album cover more raw and edgy, and I really liked how it turned out! (and so did my BF and his band!).

img_0698.jpg

4.Promotional Campaign- For the final text type, I decided to take inspiration from myself in relation to wearing glasses. For the tag line of the promotional campaign I found a quote from google images that expresses a struggle I face all the time… people asking if I need glasses to see! LOL. I thought that because my model was wearing glasses in the image, whilst looking fashionable, that this made for an opportunity to take a satirical/ humorous pov that could be used to promote Specsavers to show the brand in a light hearted way. Taking inspo from campaigns by brands such as Ikea, who aren’t afraid to poke fun at themselves or take a slightly less conventional approach to persuading consumers.

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Additionally, I have also included a few images with texts that didn’t make the final cut, but I still enjoyed developing and creating.

I hope you enjoyed this final blog post on the colour pink! Let me know any of your thoughts in the comment section! I will continue to blog regularly over the next coming months leading up to Christmas, now with a mix of Uni and personal related content/ posts… keep your eyes peeled!

Thank you for reading,

Chloe x

PROJECT PINK.

FCP

 

Welcome back to my blog! For today’s post I thought I would share with you my latest project on my FCP course…project Pink! Below is the process I went through, including the stages; collect, categorise and analyse, in order to create my two contrasting pink mood boards. So if you want to find out more about my exploration of the colour pink, then please keep on reading!

Mood board Brief: Create two A2 mood boards on your colour (pink); one entitled ‘Love it’ and the other entitled ‘Over it’. You can include anything to do with your colour such as fashion, culture, gender, history etc.

My initial ideas on the colour pink:

  • Girly
  • Feminine
  • Naïve
  • Stereotypically a girls colour
  • Innocent
  • Sweet
  • Worn by feminine men
  • Pretty
  • Romantic
  • Mix of red (passion) and white (pure)= toned down.

My ideas after research on the colour pink:

  • Pink in prisons- ‘Baker-Miller pink’- Exposure to the colour has a calming effect on inmates.
  • The Great Gatsby- Jay wears a pink suit- 1920’s- masculine.
  • Pink has only acquired it’s feminine connotations in the recent past.
  • ’18th century it was perfectly masculine to wear a pink silk suit with floral embroidery’- Valerie Steele – FIT Director.
  • Late 19th Century- Freud Theories- parents differentiated sex of child- pink=girls.
  • Code Pink- women for peace, justice and equity- non-violence- powerful women.
  • Korea- pink=trustworthy.
  • Japan- pink is worn by men and women.
  • Moschino Barbie collection- Hot pink, girly, tight, blonde, over done etc.
  • Breast Cancer Awareness- Pink Ribbon- female Empowerment.
  • Pink combined with different colours = different message- hot pink and black=sexy, baby pink and white= innocent, pink and blue= edgy.
  • Pink Stinks- campaign to raise awareness of damage caused by gender stereotyping children.

After collecting a variety of images from google images, fashion magazines such as Wonderland, and Tumblr etc. I decided to then split up what I had found into categories for each moodbaord. Firstly, for the ‘Over it’ collage, I chose to focus on pink as a stereotypical colour, and then split this category into two further sections. The first being everything that was frilly, lacey, feminine, delicate. Specifically focusing on the colour baby pink, which connotes innocence, sweetness and naivety. The second half of the moodboard focusing on the colour pink in regards to it representing ‘Barbie’/everything OTT pink, this included hot pink, pink glitter and bright pink themes. Both of these interpretations of the colour pink, in my opinion have been extremely over done, emphasised and stereotyped and our westernized culture, even when looking at something as simple as a chick flick DVD cover…always pink! That is why I decided to put all the images that I thought fit into the ‘girly’ category onto the ‘Over it’ mood board…. and trust me, this collage couldn’t look any girlier if I tried!

For the next mood board I sorted out the images I had collected into several different categories, being careful not to choose too many. These included; men in pink, pink in culture, neon glow pink, edgy pink, women in pink suits and pink=power. I wanted this collage to be more eclectic than the previous one, combining views on the colour pink that don’t initially spring to mind when you think of the colour. First of all, I choose men in pink as a category due to the fact that pink as a colour is usually associated with females, consequently I decided to collect images of masculine looking men wearing pink to subvert this stereotype. Next, I decided to focus on pink in culture due to the fact that I live in the UK, I am only surrounded by a westernized view of the colour pink. Therefore, by researching deeper and further a field, I found images to suggest that in other countries pink has different connotations; such as that in Korea the colour pink suggests a person is trustworthy. Moreover, I found neon glow pink a particularly interesting theme, it presented itself as something new, modern and fresh, differentiating from the over done pinks included in the previous mood board. For the next section ‘edgy pink’ I decided to look at pictures I first put into the ‘girly’ category again, focusing on the background colours and set up of the shots. I found that the colour teal blue, when paired with baby pink changed the way I once viewed the colour, and so, decided to include my findings within the collage. I also decided to include women wearing pink suits as a theme because I think the concept both supports and subverts the stereotype of the colour pink; the colour still connotes femininity, where as the style of the garment expresses masculinity. For the final section of my mood board I decided to focus on the colour pink as a statement of power; I included images of Code Pink, and also the Breast Cancer Awareness Ribbon. Both of these have strong messages, and by using pink to represent them, this changes the way the colour may initially be thought of (i.e. weak, naïve etc).

After positioning the images on my A2 pages, I had to edit until I found a layout/composition which I liked. I then decided to add annotations to the moodbaords that corresponded with the images to help portray my thoughts behind them. Below are the two finished collages… I hope you like them! Overall I am happy with how they turned out; obviously there is always room for improvement, and I am excited to see how the FCP course can push me and help me grow in relation to projects such as this one. The last pink related post will be coming shorting so keep your eyes peeled!

Thank you for reading,

Chloe x

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Over It Mood Board.

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Love It Mood Board.