KIM K VS. JEAN PAUL GAULTIER.

beauty, FCP

Welcome back to my blog! I hope everyone is having a great week! So, Kim K has just released her new fragrance… does it look familiar to anyone else? I took it upon myself to delve a little deeper into the matter. Please keep reading to find out more!

On April 30th at 12pm Kim K released her new fragrance ‘KKW BODY’. Leading up to it’s release, Kim posted a range of photos on social media that quite literally told us what the perfume would look like; ‘we made a mold of my body and made it a perfume bottle’. Immediately after seeing this post (of Kim K covered in clay), I asked myself, where have I seen this idea before? Of course! The famously recognisable Jean Paul Gaultier perfume/aftershave bottles! As you must already know, there is a vast range of fragrances by the designer all in the shape of the male/female torso. So, was Kim K inspired this? At first thought I couldn’t see how her fragrance could look any different from ones already on the market. Let’s face it, she wouldn’t have been the first person to copy the classic bottle shape from Jean Paul Gaultier, and she won’t be the last (examples below). I was intrigued.

On the day of the release Kim K revealed the bottle, and it was NOT what I had envisioned. In my head I pictured a transparent bottle (much like her previous perfume release for the crystals), that was slightly curvier than Jean Paul Gaultier bottles, but practically the same. I was wrong! The bottle looks as if it has been made out of stone or marble. It seems like it would feel heavy and so expensive. The bottles shape is a replica of Kim K’s body from her neck to her thighs, featuring her famous curves and small waist. After watching videos, the bottles packaging does seem to be unique; its kept in a box that opens/closes with a string. Also, the lid for the bottle isn’t the usual lid; you pull it off from the front, rather that pulling it off the top like a cap. Overall, it has to be said that although I haven’t seen it in person, the whole ensemble of the KKW BODY fragrance does look expensive. The concept behind the bottle aka the mold of  her own body, seems to be very fitting of the KKW brand. Would you expect anything less?

Initially, I did think that Kim must have copied Jean Paul Gaultier when I heard about the design of the fragrances bottle, however, after seeing the actual product it is clear hat the two are very different. Despite this, I do still believe that Kim (or her design team at KKW FRAGRANCE) would of been inspired by the bottle shaped like a body concept that is ‘owned’ by JPG.

Let me know what you think in the comments below. Did Kim copy Jean? Do you have the perfume? I really want to smell it for myself! Descriptions online don’t quite cut it when it comes to perfume. Someone really needs to invent virtual smelling LOL.

 

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I shall be back soon!

Thanks for reading,

Chloe x

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TREND ALERT: CHUNKY TRAINERS.

Fashion, FCP

Welcome back to my blog! I hope everyone is having a great week so far! Today I’m here with another trend alert post, this time it’s all about chunky trainers! Balenciaga started off the trend with their version costing around £400, which has now (obviously) trickled down into high-street / online fashion stores! They are definitely a love/ hate item. At first I wasn’t so sure I could personally pull them off, but after seeing so many cool looks being worn with them I had to get a pair! It took me a while to find the right ones for me, as well as the fact that they were selling out everywhere quickly! I settled on a pair from Topshop that I have included an image of below, I can’t wait to style them! Missguided and Ego shoes also had some great pairs!

The chunky trainer trend definitely fits into the ‘dad’ trend that is popular at the minute. Another trend alert post featuring this trend will be up soon! Let me know what you think of the chunky trainer trend! Do you have a pair? Do you think they’re too much? I want to know! I’ll be back soon 🙂

Thanks for reading,

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Chloe x

TREND ALERT: CONTRAST STITCHING.

Fashion, FCP

Welcome back to my blog! I have been away on my holidaze for the past 2 weeks to (not so) sunny Portugal! I will do a blog post with pics from my trip soon! I am back today with another trend related post. This time the trend I have spotted is *drum roll* contrast stitching! I have seen this trend not only on the usual fashion clothing sites such as Misguided and Topshop, but I have seen A LOT of Instagram influencers rocking the contrast stitching look! I LOVE it! My personal fave is white denim with black contrast stitching & visa versa. I think it looks so cool… I am here for this trend! Below I have included some examples of pieces as well as some of my fave gals who have been slaying this trend! Let me know what you think; love? Hate? I hope you enjoyed this short post & I will be back soon!

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Thanks for reading,

Chloe x

TREND ALERT: GEN Z YELLOW.

Fashion, FCP

Welcome back to my blog! Quick trend related post today! Whilst scrolling through Instagram, I saw a post from VogueRunway that caught my attention; a picture of Yara Shahidi. She was wearing several shades of yellow ( I would call it mustard). The caption was ‘”Gen Z Yellow” is the new millennial pink’. Quite a big claim I thought! As a lover of pink, especially baby pink, and being a millennial myself, I was intrigued by their trend prediction! Especially considering how big pink as a trend has become recently. But if Vogue post about it, it must be a trend, right? I did a quick browse on Zara and Topshop, two popular & fashionable high street stores, to see what I could find. Although there wasn’t an overpowering amount of ‘Gen Z Yellow’ garments, sure enough, the trend has emerged in the ‘new in’ section! I was surprised that it had slipped under my fashion radar until now. Who knows, you might see me rocking a ‘Gen Z Yellow’ coloured dress this summer 😉 I have included some screenshots of the items I found! Let me know what you think of this new colour trend; love it? Hate it? I want to know!

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Thanks for reading,

Chloe x

BRAND FOCUS: L.L. BEAN.

Fashion, FCP, lifestyle

Welcome back to my blog! For today’s post I thought I would do a brand focus  piece on a brand I have recently discovered/ been introduced to; L.L. Bean. So, if you would like to find out more about the brand, including my thoughts & views on them… which takes me down a philosophical road I was not expecting to go down, then please keep on reading!

Over the Christmas holidays my brother & sister-in-law mentioned a brand to me whilst we were chatting about my fashion based university course (how it was going, what I had been doing etc.). The brand they had told be about was called ‘L.L. Bean’; I had never heard of them before, but as my brother and sister-in-law told me what they knew, I thought I would find out more myself, and turn it into a blog post!

They told me that they had started to use the L.L. Bean not so long ago; it is a brand that promotes sustainable clothing, rather than fast fashion, in order to help the environment by cutting down on waste. I thought that this seemed like a really clever idea, to put it simply. They also mentioned that the company had a guarantee policy that if, for example one of their item’s that you have purchased develops a hole, then you can send it back and they will fix it/ replace it, another idea that seems very forward thinking. Their items are intended to last a lifetime, in a hope that people stop constantly rebuying clothes that are low in quality, & cheap, and so if they rip etc., would simply be thrown away, which leads to excessive waste. This all sounded really innovative and astoundingly positive to me so far.

The brand however appeal to a certain type of person, such as my brother and sister-in-law, whom are not so much interested in trend focused clothing, but more so sustainable long-lasting items that are suited to an outdoor based lifestyle. Whereas taking someone like myself for example, like many people in the fashion industry of today, I am more so interested in the here and now fashion; high-street stores that can offer me an affordable and quick fix for a high-end inspired piece, or a trend I know will only last for a season. Is this bad of me? I never thought about the consequences that these fast fashion stores, such as MissGuided, Primark etc., have on the world/environment. Should I start buying clothing with a different ideology? An investment that will last a lifetime, rather than something that will last 2 months. Hmmm. The L.L. Bean pieces are more expensive initially, but ultimately you would be saving money in the long term because you wouldn’t have to ever repurchase the item. Which makes a lot of sense economically.

Maybe the future of fashion should take a page out of L.L.Bean’s book, but how? The world of fashion is so fast paced, constantly changing, how would an ideology like that of L.L. Bean’s work? Of course the fast fashion isn’t appealing to everyone, but neither is non-trend focused clothing. It seems as if I have opened a can of worms here… I can’t stop thinking about possible solutions to this predicament! Be sure to let me know what you think about the brand if you have heard about them before/ bought from them, I would love to know!

Overall, I think that the brand’s idea of lifetime guarantee on clothing is great. And that more brands should be doing the same thing. It has also made me think on a personal level about my shopping habits in relation to buying clothes from shops with at a low price, with a low quality, and little information about where the clothing itself has actually come from/ been made/ been made by! Food for thought that is for sure. Who knew one clothing brand could make me reflect on myself and the world so much!

I will be back soon with some very exciting news!

As always,

Thank you for reading,

Chloe x

OF THE MINUTE.

Fashion, FCP

Welcome back to my blog! Can you believe it’s the 1st of December!? With another month done, I thought I would do another ‘Of the minute’ post on a trend I have noticed this past month. If you want to find out more, then please keep on reading!

* Disclaimer* this past month I have mainly seen a continuation of the trends from last month ( check out the post if you haven’t already).

Trend : Joggers

Started off by Kim K, the trend of wearing joggers for any occasion has really taken off this month. Whether you pair them with heels & a blazer, or with trainers& a hoodie, joggers are everywhere! They seem to come in every colour you can think of, with more popular ones being neutral/nude shades, such as taupe, cool grey/blue and camel. I have recently picked up a white pair of Carli Bybel x MissGuided joggers that I can’t wait to wear! Comfort and style… what more could you ask for?

Thanks for reading,

Chloe x

 

 

RED: THE COLOUR OF THE SEASON.

Fashion, FCP

Welcome back to my blog! Today’s post will be short, sweet, and all about the colour of the season…Red! Everyone knows red screams Christmas and is always a popular colour at this time of year, but now more than ever the colour has been absolutely everywhere! Not only is it the colour of the Christmas season, but its the colour of the A/W ’17 fashion season too! It seems like every high-street window/shop display I have seen over the past month or so features the colour red, specifically bright red. I am someone who personally loves more monotone colours when it comes to clothing, however I have actually been loving red as the trend colour for the season! Although I wouldn’t wear, for example, a full red suit, I think bold red accessories such as a bag or pair of red boots, really help to spice up a typically plain outfit; they add a pop of colour that makes you stand out from the crowd. Below I have included some images of the colour red in fashion at the minute, and believe me, I could have found thousands of examples! Let me know in the comments if you’re loving the colour too!

 

Thank you for reading,

Chloe x

Why Photoshop isn’t as scary as you might think…

FCP

Welcome back to my blog! For today’s post I thought I thought I would share with you my first experience with Photoshop, and why I thought the program (thankfully) wasn’t as intimidating as I expected it to be. So, if you would like to learn a little more about the activity we were set, my outcomes and my overall opinion on Photoshop, then please keep on reading.

The task: Find images and create colour palettes for them by using Photoshop 2018.

Step One was to find the images, for this we used the database Bridgeman Education, a site I hadn’t heard of prior to the morning’s lecture; you can use it to find a vast array of image content covering a variety of media and multiple fields of study (https://www.bridgemaneducation.com/en/). By using the website easily I found two images which linked into my current project which focuses on rebellion as a subject matter, as well as making sure the images had a varied and interesting colour scheme to work with.

The second step was to use Photoshop to create the colour palettes. We followed simple instructions demonstrated by our tutor, and then we were left to further develop the palettes by studying the images and making the size of each colour within the palette correspond with the quantity of the colour within the image ( example below). We then simply printed our work out with the option of including it in our sketchbook, which, like the blogs, is a continuous task we independently create over the year. And that was it! Now for the verdict on Photoshop itself…

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Women in Profile Series, No.20, 1998.  John Wright.

 

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Punk Rocker. John Wright.

 

 

As someone who has never used Photoshop before I was a little apprehensive to say the least, especially since the majority of people on the course have had previous experience with it. However, I did find the process, even though it was a basic/simple task that was set, rather straight forward to do ( I was expecting to struggle). I think the layout and appearance of Photoshop as an application makes it look, frankly, rather scary; there are lots of options, windows etc. that look rather confusing and overwhelming to a newbie like myself. I found the best method when using it for the first time was to dive straight in, with clear instructions to follow and the delete/undo button as a back up, there is really no going wrong! The seminar we had did make me feel more confident, as I felt like having a guide rather than being thrown into the deep end helped the experience be less intimidating. The main tip the tutor suggested to us when using Photoshop was simply to practice, practice, practice. Which is exactly what I plan to do! I think that after a few weeks/months of getting used to the application I should feel more comfortable and confident, but that will only come if I keep using it! Just like riding a bike yeah? As well as this, I am going to watch YouTube tutorials as a way of learning new ways to use Photoshop that we might not get taught on the course! This will hopefully give me a broader range of knowledge on Photoshop that will help me in the future with projects, briefs and even a job! I am definitely excited to see my skills develop! Skills that I probably would never even acquire if it weren’t for the FCP course!

Overall, Photoshop isn’t as scary as you think… give it a go! I plan on posting occasional updates of how I am getting on with using it, hopefully there will be noticeable progress over the upcoming months! Keep a look out and if anyone has any tips or tricks let me know!

Thank you for reading,

Chloe x

 

OF THE MINUTE.

Fashion, FCP

Welcome back to my blog! Today I thought I would share with you a concept I created a few months ago whilst putting together my Fashion Communication portfolio; ‘Of the Minute’. My idea for this is to make it a reoccurring post which will feature different things I think are ‘Of the Minute’, these may include for example, brands of the minute, trends of the minute, fashion icons of the minute etc. For the first instalment below I have decided to focus on a few current and popular trends (of the minute) that I have noticed this past month of October. If you want to find out what they are, then please keep on reading!

  1. The Slogan/Branded t-shirt – Gucci started this trend off a few months ago with there iconic branded t-shirt (see picture), and ever since the popularity of the trend has continued to grow with online shops such as Missguided, as well as high-street retailers like Topshop bringing an abundance of options out. Personally I have boarded the slogan tee trend; I think they can be such as staple piece to an outfit that can be dressed down with trainers or dressed up with a blazer & heels. Speaking as someone who can’t afford the Gucci original, I’m here for the high-street’s alternatives!

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2. Sports Luxe/ Trainers/ Stripes- This trend is absolutely everywhere at the minute. I don’t think I can walk anywhere for 5 minutes without seeing someone with trousers that have a stripe down them ( myself included). Sports Luxe as a trend has been apparent for a while now, but with the re introduction/take on Adidas’ OG stripe the hype over the trend has reached new levels. And I am obsessed. Every online website I look on has sold out of there version of the trend, whether it be a smart trousers, a pair of joggers or even as simple as a pair of leggings. But I am determined to find more side striped items… before the trend dies that is. Trainers it seems have also had a comeback this past month or so with brands releasing new styles, as well as reviving the old classics, such as the Nike Air Max 97’s. Easy to wear, comfy and fashionable… what more could you want?

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3. Fur- Another big trend I have noticed recently since the weather has been getting colder is the emergence of fur jackets ( faux of course). With brand such as Zara releasing surprisingly affordable options, in addition to the more expensive versions from other brands, I feel like it is definitely the coat trend of the season. Additionally, a new take on the traditional fur jacket that have spotted recently has been the ‘teddy bear’ style of fur. Front runners of the trend seem to be Urban Outfitters and Missguided, as well as multiple Depop sellers copying the style. I need one in my life ASAP!

 

 

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4. 90’s revival- The last trend for this addition of ‘Of the Minute’ I had to mention is the 90’d revival trend. One key item that has been incredibly popular recently has to be the hoop earring; whether they’re big or small, gold or silver, it seems that everyone owns a pair! Once again, myself included. At first I was sceptical about the trend, but now I literally wear mine with everything… hoodie? Hoops. Dress? Hoops. Pyjamas? Hoops. It’s safe to say I’m addicted. Another element of the 90’s trend I have noticed whilst browsing online is square neck and halter neck comeback. A popular trend in previous years that has once again starting to reappear; one that I shall have to keep my eye on other the next few months. But I predict it will be a big one!

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Look out for the next instalment of ‘Of the Minute’!

Thank you for reading,

Chloe x

Has Nike had it’s day?

Fashion, FCP

Welcome back to my blog! Today I thought I would share with you my thoughts on a topic that has been floating around the fashion world recently… has Nike had it’s day? If you are interested in hearing my own opinion on the brand, including my POV on their recent advertisement choices, then please keep on reading!

Recently I came across a piece on Business of Fashion entitled ‘Nike needs to address it’s growing product problem’; the article itself discussed the evident downfall of Nike’s popularity and sales (check out the piece to find out more!). I found the piece of personal interest and so, decided to explore a little further into the brand of recent. This led me to develop my own ideas/opinions which I have listed and discussed below.

  1. The increase of high-street/online active wear- Active wear style clothing is absolutely everywhere at the minute. I can’t walk to a lecture at uni without seeing at least one person with a pair of trainers on or a pair of side striped trousers! Therefore I think the accessibility of clothing that was once considered to be traditionally sportswear only (i.e. wearing them to play sport in or go to the gym), but now is worn on a general day-to-day basis may have affected the brand’s popularity; you can buy active looking clothing in any high-street store or online clothing site now, rather than brands such as Nike exclusively stocking it. For example, brands such as Pretty Little Thing and Missguided sell a wide range of clothing that is from the active wear trend at the minute, but for an affordable price. This is due to the fact that it is only used for costume effect rather than to be worn for practical reasons, where as Nike as a brand are evidently more focused on the performance side of sports and active wear and so, their stock has a higher price range because of this. Consequently, more people are buying the trend pieces from fashion clothing stores, rather than from established sportswear brands because they are only interested in the trend/look of the items. Therefore, this is one reason I feel like Nike are slipping off the radar… they can’t compete in the same game that the high-street stores can.

2. Advertising- I believe that Nike has missed the mark with their latest advertisement campaign which featured Bella Hadid as the model, and here is why… I personally see Nike as a strong athletic brand, therefore, it was confusing to me as to why they decided to choose a model rather than an actual athlete as a means of promotion. Obviously Bella Hadid is an extremely popular model in the industry at the minute, so from that POV it makes sense for any brand to want her as their campaign model… the difference being that a brand who knows their audience and knows their own brand story would be more selective rather than choosing the obvious ( ‘Bella Hadid is popular right now, let’s get her to model for us because then we will be popular as a result’ feels like their logic behind the choice). For me, I believe that in order to stand out from other brands who have also been using popular / well known models recently, such as Kendal Jenner, Gigi Hadid etc, that Nike could have used the campaign as an opportunity to promote an up and coming female athlete, rather than a model who doesn’t play sport when promoting a sportswear brand. To me, seeing a strong female athlete, such as Serena Williams, would have been a much more fitting choice; it would appeal to young girls, give them a role model to look up to, promote females in sport, improve the brand’s image and consequently boost sales and the popularity of the brand. This is one of my own reasons/ opinions as to why the brand hasn’t been as successful as they have been in previous years… because their advertising campaigns do not successfully represent them as the sportswear brand that they are.

3. Competition- I feel like Nike as a brand have not been keeping up with current fashion trends as well as their rival sportswear brands have been. For example, Reebok, Fila and Adidas are brands which I have been seeing a lot recently in regards to the current trends of the 90’s rival, as well as sports luxe and street style/urban wear, all of which are becoming increasingly more popular as the weeks go on. Nike however have made little attempt to alter/change/modify themselves as a brand in order to suit these trends, nor have I seen any new releases if items/garments that I feel fall under the different trend categories previously stated. Therefore I feel that this is another explanation as to why they might be slipping off the map… in comparison to their competitors, Nike aren’t impressing the public or appealing to them.

Overall, as much as the brand might no be as dominant as they have been in previous years, I don’t think that this is the downfall/end of the Nike. I personally like the brand and shop at Nike when looking for new gym wear, however I wouldn’t ever browse Nike for trend related clothing like I would at their competitor Adidas for example. Despite this I am intrigued to see what their future plans/ releases will be! I hope you enjoyed this slightly different blog post; I am cautious to post about my views on fashion related subjects, especially when they concern such a well known brand. However, I feel like it is important to express your own opinion and view points on what is going on in the industry! I hope I will continue to be confident in portraying my opinions in the future… keep a look out!

Thank you for reading,

Chloe x