Fashion, FCP

Welcome back to my blog! For this post I thought I would share a mission I’ve had to complete recently… okay so I am making it sound a lot more exciting than it really is, and *spoiler alert* I’m not really a spy. BUT, I did have to search and find a past issue of vogue in the university library; not as easy as it sounds when you realise they stock every Vogue edition ever made (which I think is pretty cool, right?). The edition I had to retrieve and photograph was March 2015 UK Vogue, which featured a shoot entitled ‘New Nomad’. The editorial was the specific part of the magazine I needed to look at; previously we (students) had studied the shoot, describing, analysing and developing an opinion on it. My personal opinion on the images changed when taking a closer look at them; at first I thought they were all really random, mismatched and I didn’t understand the story behind them at all. After looking deeper, the concept made more sense; the model was the same in all of the pictures, a loud, fun, party girl, but she was lost, trying to fins herself by travelling on this Greek Island (Hydra). The intense visual contrast between her loud, bright, bold styling/clothes and accessories, and the beautiful, natural Island setting began to make sense, despite not being my personal taste. Below I have included some of the images from the Vogue issue; hopefully you will understand my interpretation of the photo shoot, let me know your thoughts/opinions on it!



Until next time…

Thanks for reading,

Chloe x



FCP, photography


Welcome back to my blog! I hope everyone is having a good week so far! Bold statement for a title, so lets get into today’s post…

Recently I have been feeling inspired by all the renowned photographers I have learnt about and researched on my University course over the past few weeks, and so I have decided to change career paths from fashion, and become a photographer… Okay so not really, BUT, I have really been enjoying taking pictures (selfies not included) of everything around me recently! Actively, I have been looking at things from different POV’s & perspectives, as well as trying new angles, compositions and lighting when taking photographs. Although I am very much still at amateur level, using my Iphone7 camera, I do feel like I have made improvements with my technique. Below I have included some photographs that I have taken recently, following the theme of ‘harsh, urban, rebel, dark’ etc. All the pictures were taken within a free hour I had during my day at University, strolling around Nottingham, looking out for anything that might fit my chosen theme. It was an inspiring activity that I shall definitely be doing again soon! Inspiration truly is all around you- you just have to open your mind and youwill see it! Let me know what you think of the images.

Thanks for reading,

Chloe x











Welcome back to my blog! Today I thought I would share my first written piece of work at University with you. Our task was to write a ‘Visual Analysis’ essay about a given photograph; mine was Gavin Watson (2014)- a Dr Martens Campaign ad. We were advised to split the essay into three key sections; description, formal analysis and deeper interpretation, and of course end with a summative conclusion. Below is my attempt of the essay, I hope you enjoy reading!


Gavin Watson 2014.


The black and white photograph taken by Gavin Watson (2014) is a Dr Martens campaign image featuring a female model. She wears military style clothing, a classic bomber jacket, polo shirt, and a pair of Dr Martens; she has been styled to look like a 1960’s ‘skinhead’. Moreover, the model is pictured whilst looking through a collection of LPs, sat on a low brick wall, with her legs astride. The backdrop is urban; a council estate within a city, made up of flats with small windows. Further, the setting is amplified by broken/unwanted waste situated on the floor within the background, as well as cracked pavements, highlighting the urban decay of the area. A final notable point when describing the image is the model’s eye line; she is looking away from the camera, possibly distracted, with a wondering expression. Each element of the image help to form the assumption that the photographer has tried to recreate a 1960’s style photograph, maybe even a personal memory; Watson documented the social, multicultural and musical scene that flourished around him (Sonja Nettelbladt, 2013), as well as becoming a skinhead himself during his youth.

dr martens

Young Skinheads in the 1960’s wearing Dr Martens.



There are a few key visual components of the photograph; the brick wall itself poses as a horizontal line that cuts through the image, ending with the model sat upon it. This draws attention to the protagonist i.e. what she is doing, wearing etc. Additionally, vertical and horizontal lines work together to make up the photograph, e.g. the windows that are repeated rectangles that run down the buildings as well as the continued brick pattern, both of which are structured. The brickwork of the flats has a gradient effect; they start off pale grey, and get darker as they get closer to the floor, followed by dark pavement. The gradient makes you follow the changing colours, leading you down to the shoes. Further, the only non-straight line within the image is the vinyl record the model is holding; it is circular. The round item stands out symbolising that the music on the vinyl itself isn’t conformist or rigid, much like the music wasn’t in the 1960’s when LPs were popular.

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Another image by Gavin Watson that uses the gradient effect.


The female protagonist has an averted gaze (rather than looking directly into the lens) which suggests that she has been distracted, thus, this poses several questions; What/who has distracted her and how? Further, her eye line creates a candid effect to the photograph; it looks as if the photographer has caught the model off-guard. Candid’s capture life and people as they really are, with emotional immediacy that communicates narrative outside of the world of fashion (Eugenie Shinkle, 2008). This natural effect adds emotion to an otherwise harsh image, which would be appealing/relatable to a potential consumer. Additionally, a personal touch is added to the photograph in relation to the model flicking through the LPs, which creates a visual contrast of human vs. industrial. Moreover, there is another visual contrast within the photograph; despite her styling, the model herself has quite gentle and innocent features which contrast to her sharp black fringe. It can be interpreted that although the setting and styling are suggestive that the model’s personality should be harsh, angry, loud etc. instead it seems that there is a naivety to her, something that a Dr Martens consumer could relate to; innocence behind the rebel.

The photograph looks as if it was taken in the 1960’s, featuring a genuine female skinhead, rather than an inspired photo taken in 2014, because of it’s grayscale effect. Grayscale also amplifies the rebellious tone of the photograph, something that might have been lost if it was in colour. Thus, the photograph’s aesthetic fits the brand’s image very well, and communicates the heritage of Dr Martens to the audience, without having to use words. The white socks create a sharp contrast against the dark clothing and black Dr Martens, which consequently makes them stand out. This is further enhanced because the plane of the image is in focus, whereas the recession is blurred, and so, your eyes are drawn to the model in the centre.

The photograph has been taken outside rather than in a studio, which makes the image look like an un-posed snapshot of an ‘ordinary’ person. Further, the model looks as if she has been influenced by her surroundings; as Shinkle states the street is a legitimate site of creativity, and therefore, real people on the city streets are often captioned by the city where they have been snapped (Eugenie Shinkle, 2008). Therefore, this effect wouldn’t have been obtainable in any other setting.

Overall, the image is a successful piece of fashion photography; it communicates a story, engages an observer and appeals to the target audience of Dr Martens; people who have their own individual style but share a united spirit (Dr Martens Official site).



  • Heinrich, W (1929) ‘Principles of Art History’, Dover.
  • Shinkle, E (2008) ‘Fashion as Photograph’, Chapter Two, 13 and 14, IB Tauris.

Websites/ Articles:



  • Image one: Northey, S (2013) ‘Dr Martens Research’, Cop Article (Blog).
  • Image two: Nettelbladt, S (2013) ‘Gavin Watson’, Radar.

Reflection: Overall, I am happy with my piece; for a first written essay on the FCP, and at University level, I think it went quite well! I managed to analyse the image, give my own interpretations and back them up with quotes from a selection of sources. I haven’t had any formal feedback yet so I hope that that will highlight areas of improvement for future essays. After this visual analysis piece I am feeling more confident about my writing ability ( after having a gap year I thought my brain would struggle !), and am looking forward to getting stuck into the next task! I hope you liked this post, if you managed to get through and read it all well done you ! ( I know it’s pretty long lol ).

Thanks for reading,

Chloe x

A visit to Nottingham Contemporary.


Welcome back to my blog! For today’s post I thought I would share with you my visit to Nottingham Contemporary. So if you want to find out more than please keep on reading!

First a little bit of background information; Nottingham Contemporary is an international art centre with a strong sense of local purpose. Our exhibition programme has been described as “constantly inventive” by The Observer (taken from the Nottingham Contemporary website).

Now for my experience; Yesterday, on my day off from Uni, I took it upon myself to go out and visit Nottingham Contemporary. On my course (FCP) we are advised to try and experience as much as we can as a way of trying to absorb art, culture and history that will aid us as we progress. With that in mind, I thought why not go and visit the gallery! Especially because it is only a 15 minute walk away from the University and also the gallery is free to the general public, which is perfect for me as a student ( I had no excuse not to go! really!). Before entering the gallery itself I picked up the leaflet which contained information about the photography that was being featured; the exhibition was entitled ‘States of America’. The gallery continuously update and change the exhibitions, which means you can go visit once every few months and get a new/different experience each time! The exhibition I went to visit is on show for another 2 weeks so check it out if you’re in the Nottingham area!

The gallery itself contained 250 pieces by 17 photographers which are split up into different rooms containing different themes/sections within each, these included ‘Social Landscape’, ‘In Colour’, ‘Capturing Place’, ‘The 1960’s’, ‘Around Harlem’, ‘Taking time’ and ‘Making Portraits’. My personal favourite section was ‘Around Harlem’; the images within this section had hand written messages surrounding them, written by the people within the photographs themselves. I found this concept very interesting; it gave a narrative to each individual image, it allowed you to gain an insight into their lives and thus, it made me think deeper or relook at the photograph after reading the message. Each one contrasted/ juxtaposed the next; there was an image of a young woman who lived by herself surrounded by poverty, which was placed closed to an image that portrayed a rich, white, elderly couple. I thought this was a very clever touch. The image of the elderly couple was one of my favourite because of the story it told; the man was sat down on a chair, with his wife stood a few feet away from him. They had no intimacy or signs of compassion towards each other. This was reflected by the messages that surround the photograph that were written by the couple; the lady wrote a long message, describing her devotion for her husband, how she thought he looked divine in the picture, and also how her husband didn’t show affection, but she was never unhappy about that. She was a woman whom clearly loved her husband. This contrasted to his short two sentences that stated that their relationship was ‘satisfactory’ and that he thought, in other words, that she looked okay in the photograph. I thought that it was intriguing how from the photograph itself, by looking at their facial expressions, body language, positioning etc. that you can infer what type of relationship they might have, which is strongly backed up by each of their personal synopsises. It seems that I could talk about the image for much but I will get back to the gallery instead!

All of the images had been carefully selected and ordered, that was clear. It was a very interesting selection of photographs; each on told a different story, but some how they all seemed connected. The photography aspect is something that I am not so much of an expert on, but some photos did really catch my eye and make me physically stop & stare. One was a close up image of a black woman, with great beauty, she had large sunglasses on and  coating of lipgloss, both of which seemed to catch the light just right… it is  stunning shot. There was great variance in relation to the type of photography that ranged from snap shots and candid’s, to staged & posed pictures, however each one seemed appropriate for their individual subject matter/ story the photographer was trying to convey. The images featured have inspired me to try and develop my own knowledge about photography, as well as spurring on my goal of buying a camera!

A bit more of my personal experience in the gallery; As I was walking around the exhibition, I did feel strangely grown up, if that makes sense. Yes I am a 19n year old University student and so am an adult, but there was something about voluntarily going to an art gallery in my spare time, studying images by a range of photographers and reading everything there was to read, that was unfamiliar to me. But I did enjoy it. It was extremely silent as well, although it wasn’t busy, you could tell that everyone in there was appreciating the art in their own way, whether they had come for educational purposes like myself, or simply come for a browse as they were passing during a break at work or from a shopping trip. One man did wear noisy shoes though… big mistake for a silent art gallery! Even though it didn’t taken long to look around the exhibition ( around half an hour/ forty five minutes) I left feeling as if I had done something worth while with my spare time, I felt more educated an cultured, even if that is silly to say, I really did!

Overall, I very much enjoyed my first experience at the Nottingham Contemporary; I look forward to going back when the next exhibition is on! Unfortunately you are unable to take photographs within the gallery, which is completely understood, but it does mean that I have no images to share with you from my visit ( apart from one of the outside and of the brochure, neither of which are overly interesting, so my apologies there). I hope you have enjoyed this blog post nevertheless! Let me know in the comments if you have an recommendations of other art galleries, exhibitions or museums I should visit!


I made a small suggested donation and picked up this guide on the exhibition.



Thanks for reading,

Chloe x



Fashion, FCP

Welcome back to my blog! For today’s post I thought I would share with you my opinions, thoughts and overall judgement of the H&M collaboration with Erdem which was released last week (2nd of November). So, if you would like to find out more about what I think of the collection, then please keep on reading.

A little background info before we get onto the review; back in July H&M revealed that they would be collaborating with fashion designer Erdem Moralioglu. The label Erdem are known for their use of prints, rich fabrics and impressive craftsmanship, and are also a favourite designer of celebrities and even the Duchess of Cambridge. The launch of the 83 piece collection had been hyped up since its announcement; it had us all waiting in apprehension for the garments to be unveiled. In October we got a glimpse of the collection when the

November 2nd- the collection had gone live on H&M’s website at 9am. As predicted the site had crashed due to traffic, and so I couldn’t get onto the collections page (with it working properly) until later in the day, where all that was left in stock was a pair of men’s socks ( insert sad face emoji here). However I did get a chance to browse the collection during the morning, but the website itself wouldn’t allow me to click on any items, and with a little twitter search, it was clear that many people were having the same problem. This surprised me considering the hype and anticipation around the collections release, did they not plan well enough? Did they not expect the amount of online traffic they got? I cannot speak on the in-store experience as the H&M store near me did not stock the collection ( another sad face), however I can imagine it was very hectic. This can obviously be expected with any major fashion launch in the industry, so I wont be too harsh on H&M for that aspect of the review.

Onto the garments in the collection themselves… I won’t lie… I was underwhelmed! This is just my personal opinion on the pieces, but I thought that the theme of a large amount of them had been done before; aka floral prints, lace, bell sleeves etc. It didn’t overly excite me when I saw the garments on the websites page. When scrolling through there wasn’t anything that really stood out to me, or that I thought was new. So slight disappointment after so much hype. However, in relation to the designer everything was clearly on brand, I can appreciate the craftsmanship of all the pieces because everything did seem high quality. Additionally, I wasn’t sure what to make of the price point of the items within the collection; I know that when a high-street store collabs with amore high-end designer that the items will be more pricey than usual, but I think because I was underwhelmed with the clothing itself, paying near £100 for something seemed a lot to me. That being said, there were a few pieces I did like, and would of been tempted to purchase ( if the website had worked). One in particular was a men’s black hoodie which featured the floral print that was a constant pattern used throughout the collection. Reflecting on my thoughts on the collection now, I think that maybe I was harsh on the collection due to the fact that it is not my personal style, therefore I can understand why, from a different consumer POV, the collection would have been a ‘must’ to own.

To summarize, I feel that the theme of the collection ( romance, florals ect) wa son brand for the label Erdem, but perhaps ‘already done’ when it comes to high-street fashion. I can appreciate the craftsmanship element of the pieces themselves, but on a personal taste level, the clothing didn’t overly appeal to me. I did however really love the short film used as a promotion which helped to create a buzz around the collection in preparation for it’s release, but maybe too much ‘buzz’ for H&M to handle considering the website crashed.

I hope you enjoyed this slightly more critical blog post! Once again these are just my own opinions on topics within the fashion industry that I find of interest. Let me know if you liked the Erdem X H&M collaboration, and if you managed to get your hands on any of the pieces! Keep your eyes out for the next blog post coming soon!


Thanks for reading,

Chloe x















Fashion, FCP

Welcome back to my blog! Today’s post will be short, sweet, and all about the colour of the season…Red! Everyone knows red screams Christmas and is always a popular colour at this time of year, but now more than ever the colour has been absolutely everywhere! Not only is it the colour of the Christmas season, but its the colour of the A/W ’17 fashion season too! It seems like every high-street window/shop display I have seen over the past month or so features the colour red, specifically bright red. I am someone who personally loves more monotone colours when it comes to clothing, however I have actually been loving red as the trend colour for the season! Although I wouldn’t wear, for example, a full red suit, I think bold red accessories such as a bag or pair of red boots, really help to spice up a typically plain outfit; they add a pop of colour that makes you stand out from the crowd. Below I have included some images of the colour red in fashion at the minute, and believe me, I could have found thousands of examples! Let me know in the comments if you’re loving the colour too!


Thank you for reading,

Chloe x

Why Photoshop isn’t as scary as you might think…


Welcome back to my blog! For today’s post I thought I thought I would share with you my first experience with Photoshop, and why I thought the program (thankfully) wasn’t as intimidating as I expected it to be. So, if you would like to learn a little more about the activity we were set, my outcomes and my overall opinion on Photoshop, then please keep on reading.

The task: Find images and create colour palettes for them by using Photoshop 2018.

Step One was to find the images, for this we used the database Bridgeman Education, a site I hadn’t heard of prior to the morning’s lecture; you can use it to find a vast array of image content covering a variety of media and multiple fields of study (https://www.bridgemaneducation.com/en/). By using the website easily I found two images which linked into my current project which focuses on rebellion as a subject matter, as well as making sure the images had a varied and interesting colour scheme to work with.

The second step was to use Photoshop to create the colour palettes. We followed simple instructions demonstrated by our tutor, and then we were left to further develop the palettes by studying the images and making the size of each colour within the palette correspond with the quantity of the colour within the image ( example below). We then simply printed our work out with the option of including it in our sketchbook, which, like the blogs, is a continuous task we independently create over the year. And that was it! Now for the verdict on Photoshop itself…

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Women in Profile Series, No.20, 1998.  John Wright.


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Punk Rocker. John Wright.



As someone who has never used Photoshop before I was a little apprehensive to say the least, especially since the majority of people on the course have had previous experience with it. However, I did find the process, even though it was a basic/simple task that was set, rather straight forward to do ( I was expecting to struggle). I think the layout and appearance of Photoshop as an application makes it look, frankly, rather scary; there are lots of options, windows etc. that look rather confusing and overwhelming to a newbie like myself. I found the best method when using it for the first time was to dive straight in, with clear instructions to follow and the delete/undo button as a back up, there is really no going wrong! The seminar we had did make me feel more confident, as I felt like having a guide rather than being thrown into the deep end helped the experience be less intimidating. The main tip the tutor suggested to us when using Photoshop was simply to practice, practice, practice. Which is exactly what I plan to do! I think that after a few weeks/months of getting used to the application I should feel more comfortable and confident, but that will only come if I keep using it! Just like riding a bike yeah? As well as this, I am going to watch YouTube tutorials as a way of learning new ways to use Photoshop that we might not get taught on the course! This will hopefully give me a broader range of knowledge on Photoshop that will help me in the future with projects, briefs and even a job! I am definitely excited to see my skills develop! Skills that I probably would never even acquire if it weren’t for the FCP course!

Overall, Photoshop isn’t as scary as you think… give it a go! I plan on posting occasional updates of how I am getting on with using it, hopefully there will be noticeable progress over the upcoming months! Keep a look out and if anyone has any tips or tricks let me know!

Thank you for reading,

Chloe x



Fashion, FCP

Welcome back to my blog! Today I thought I would share with you a concept I created a few months ago whilst putting together my Fashion Communication portfolio; ‘Of the Minute’. My idea for this is to make it a reoccurring post which will feature different things I think are ‘Of the Minute’, these may include for example, brands of the minute, trends of the minute, fashion icons of the minute etc. For the first instalment below I have decided to focus on a few current and popular trends (of the minute) that I have noticed this past month of October. If you want to find out what they are, then please keep on reading!

  1. The Slogan/Branded t-shirt – Gucci started this trend off a few months ago with there iconic branded t-shirt (see picture), and ever since the popularity of the trend has continued to grow with online shops such as Missguided, as well as high-street retailers like Topshop bringing an abundance of options out. Personally I have boarded the slogan tee trend; I think they can be such as staple piece to an outfit that can be dressed down with trainers or dressed up with a blazer & heels. Speaking as someone who can’t afford the Gucci original, I’m here for the high-street’s alternatives!



2. Sports Luxe/ Trainers/ Stripes- This trend is absolutely everywhere at the minute. I don’t think I can walk anywhere for 5 minutes without seeing someone with trousers that have a stripe down them ( myself included). Sports Luxe as a trend has been apparent for a while now, but with the re introduction/take on Adidas’ OG stripe the hype over the trend has reached new levels. And I am obsessed. Every online website I look on has sold out of there version of the trend, whether it be a smart trousers, a pair of joggers or even as simple as a pair of leggings. But I am determined to find more side striped items… before the trend dies that is. Trainers it seems have also had a comeback this past month or so with brands releasing new styles, as well as reviving the old classics, such as the Nike Air Max 97’s. Easy to wear, comfy and fashionable… what more could you want?

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3. Fur- Another big trend I have noticed recently since the weather has been getting colder is the emergence of fur jackets ( faux of course). With brand such as Zara releasing surprisingly affordable options, in addition to the more expensive versions from other brands, I feel like it is definitely the coat trend of the season. Additionally, a new take on the traditional fur jacket that have spotted recently has been the ‘teddy bear’ style of fur. Front runners of the trend seem to be Urban Outfitters and Missguided, as well as multiple Depop sellers copying the style. I need one in my life ASAP!



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4. 90’s revival- The last trend for this addition of ‘Of the Minute’ I had to mention is the 90’d revival trend. One key item that has been incredibly popular recently has to be the hoop earring; whether they’re big or small, gold or silver, it seems that everyone owns a pair! Once again, myself included. At first I was sceptical about the trend, but now I literally wear mine with everything… hoodie? Hoops. Dress? Hoops. Pyjamas? Hoops. It’s safe to say I’m addicted. Another element of the 90’s trend I have noticed whilst browsing online is square neck and halter neck comeback. A popular trend in previous years that has once again starting to reappear; one that I shall have to keep my eye on other the next few months. But I predict it will be a big one!


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Look out for the next instalment of ‘Of the Minute’!

Thank you for reading,

Chloe x

Has Nike had it’s day?

Fashion, FCP

Welcome back to my blog! Today I thought I would share with you my thoughts on a topic that has been floating around the fashion world recently… has Nike had it’s day? If you are interested in hearing my own opinion on the brand, including my POV on their recent advertisement choices, then please keep on reading!

Recently I came across a piece on Business of Fashion entitled ‘Nike needs to address it’s growing product problem’; the article itself discussed the evident downfall of Nike’s popularity and sales (check out the piece to find out more!). I found the piece of personal interest and so, decided to explore a little further into the brand of recent. This led me to develop my own ideas/opinions which I have listed and discussed below.

  1. The increase of high-street/online active wear- Active wear style clothing is absolutely everywhere at the minute. I can’t walk to a lecture at uni without seeing at least one person with a pair of trainers on or a pair of side striped trousers! Therefore I think the accessibility of clothing that was once considered to be traditionally sportswear only (i.e. wearing them to play sport in or go to the gym), but now is worn on a general day-to-day basis may have affected the brand’s popularity; you can buy active looking clothing in any high-street store or online clothing site now, rather than brands such as Nike exclusively stocking it. For example, brands such as Pretty Little Thing and Missguided sell a wide range of clothing that is from the active wear trend at the minute, but for an affordable price. This is due to the fact that it is only used for costume effect rather than to be worn for practical reasons, where as Nike as a brand are evidently more focused on the performance side of sports and active wear and so, their stock has a higher price range because of this. Consequently, more people are buying the trend pieces from fashion clothing stores, rather than from established sportswear brands because they are only interested in the trend/look of the items. Therefore, this is one reason I feel like Nike are slipping off the radar… they can’t compete in the same game that the high-street stores can.

2. Advertising- I believe that Nike has missed the mark with their latest advertisement campaign which featured Bella Hadid as the model, and here is why… I personally see Nike as a strong athletic brand, therefore, it was confusing to me as to why they decided to choose a model rather than an actual athlete as a means of promotion. Obviously Bella Hadid is an extremely popular model in the industry at the minute, so from that POV it makes sense for any brand to want her as their campaign model… the difference being that a brand who knows their audience and knows their own brand story would be more selective rather than choosing the obvious ( ‘Bella Hadid is popular right now, let’s get her to model for us because then we will be popular as a result’ feels like their logic behind the choice). For me, I believe that in order to stand out from other brands who have also been using popular / well known models recently, such as Kendal Jenner, Gigi Hadid etc, that Nike could have used the campaign as an opportunity to promote an up and coming female athlete, rather than a model who doesn’t play sport when promoting a sportswear brand. To me, seeing a strong female athlete, such as Serena Williams, would have been a much more fitting choice; it would appeal to young girls, give them a role model to look up to, promote females in sport, improve the brand’s image and consequently boost sales and the popularity of the brand. This is one of my own reasons/ opinions as to why the brand hasn’t been as successful as they have been in previous years… because their advertising campaigns do not successfully represent them as the sportswear brand that they are.

3. Competition- I feel like Nike as a brand have not been keeping up with current fashion trends as well as their rival sportswear brands have been. For example, Reebok, Fila and Adidas are brands which I have been seeing a lot recently in regards to the current trends of the 90’s rival, as well as sports luxe and street style/urban wear, all of which are becoming increasingly more popular as the weeks go on. Nike however have made little attempt to alter/change/modify themselves as a brand in order to suit these trends, nor have I seen any new releases if items/garments that I feel fall under the different trend categories previously stated. Therefore I feel that this is another explanation as to why they might be slipping off the map… in comparison to their competitors, Nike aren’t impressing the public or appealing to them.

Overall, as much as the brand might no be as dominant as they have been in previous years, I don’t think that this is the downfall/end of the Nike. I personally like the brand and shop at Nike when looking for new gym wear, however I wouldn’t ever browse Nike for trend related clothing like I would at their competitor Adidas for example. Despite this I am intrigued to see what their future plans/ releases will be! I hope you enjoyed this slightly different blog post; I am cautious to post about my views on fashion related subjects, especially when they concern such a well known brand. However, I feel like it is important to express your own opinion and view points on what is going on in the industry! I hope I will continue to be confident in portraying my opinions in the future… keep a look out!

Thank you for reading,

Chloe x


Project Pink: Text Edit.


Welcome back to my blog! Today’s post will be the final instalment of the ‘Project Pink’ segment . This post will depict our final challenge in relation to colour; taking the images from the photo-shoot ( check out my first pink related blog post for more info) and editing them using text. For the brief, we had four different text types we had to apply to four photos, these included; an article, graffiti, an album cover and a promotional campaign (two positive and two negative interpretations). We had free run of what the text could say, how long it could be, whether it was satirical or humorous etc. Basically there was no right or wrong approach! Below I thought I would share with you some of my draft ideas, and also my final 4 designs for the brief. So, if you want to see the end results then please keep on reading!

  1. Article- for this text type we had to add a critical piece of text to one of our images, such as a subtitle for a newspaper article. I decided to use one of the photographs I originally planned to delete; the image of my model staring out into the distance I thought was ruined by a ‘Premier Inn’ sign that could be seen. I FullSizeRender (72)thought about attempting to crop out the purple branded board, and using the image for another text type. However, I tried to think outside of the box an push myself to have a different perspective, one that was more creative than straightforward thinking. So, with that in mind I added a tag line/article sub heading to the image (below), in order to turn the photograph into something that deeper than a girl in a pretty dress. IMG_0671



2. Graffiti- For this text type I immediately started drawing words, phrases, messages etc. over one of the photographs by using the editor on the Instagram story. I am not at all experienced with photo-shop like other members of my course are, so I opted for Instagram as an alternative after remembering they had different types of ink styles such as a graffiti can one, that was perfect for this text type. I played around with a few ideas until I settled on the one below. This is my favourite edit out of the four as I think it has a strong message, as well as a strong and realistic visual appeal that is pretty self explanatory.




3. Album Cover- For this text type, I thought straight to my boyfriend’s band ‘Roberto Flamingo’ for inspo. I asked him for a list of there songs I could use that would match well with a photograph I had already selected. I then decided to again think out of the box a little, and choose to experiment with materials. Rather than writing straight onto the paper, or printing on top of it, I decided to use tape and stuck it straight over the image. I think this made the album cover more raw and edgy, and I really liked how it turned out! (and so did my BF and his band!).


4.Promotional Campaign- For the final text type, I decided to take inspiration from myself in relation to wearing glasses. For the tag line of the promotional campaign I found a quote from google images that expresses a struggle I face all the time… people asking if I need glasses to see! LOL. I thought that because my model was wearing glasses in the image, whilst looking fashionable, that this made for an opportunity to take a satirical/ humorous pov that could be used to promote Specsavers to show the brand in a light hearted way. Taking inspo from campaigns by brands such as Ikea, who aren’t afraid to poke fun at themselves or take a slightly less conventional approach to persuading consumers.

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Additionally, I have also included a few images with texts that didn’t make the final cut, but I still enjoyed developing and creating.

I hope you enjoyed this final blog post on the colour pink! Let me know any of your thoughts in the comment section! I will continue to blog regularly over the next coming months leading up to Christmas, now with a mix of Uni and personal related content/ posts… keep your eyes peeled!

Thank you for reading,

Chloe x